I once heard someone (who's a lot smarter than me) say "Every business is in the marketing business".
Well, so far I've never met a business, no matter how small or how big, where that's not the case.
No matter how good your work is, you need people to know about it or else you'll be doomed to remain a starving artist forever.
Another thing I discovered recently is that many people, my younger self included, have this wrong belief that marketing is 1) either something extremely difficult and requires talent or 2) something that takes a lot of time and distracts you from what you actually want to create or, worst of all, 3) believe marketing is wrong.
All of which couldn't be further from the truth.
I've never met anyone who wasn't "talented" enough to make it work. Hell, I'm confident I could take my entire framework and teach it to a 10-year-old in less than a week.
More.
I've worked with many people, some even single parents with 3 toddlers running around, who used my entire framework while only requiring 20 minutes a day to make it work.
And lastly…
If you truly have an amazing product, something that speaks to people on a whole different level, something everyone should know about because it'll improve their life, whether physically or mentally, then it's your duty to market it as hard as you possibly can.
If anything, it'd be unethical NOT to make other people aware of it.
That said, marketing isn’t for everyone—or at least not the way I do it.
See, how I go about things requires genuine curiosity and interest in your customers. You need to be able to sit down and truly think and empathize with your customers. If you're not passionate about what you do—if you can't talk about it for hours on end—this won't work out.
Why?
Because I don't work with copy-pastable templates or formulas. I work in a way that humanizes things and relies on your personal curiosity and genuine passion.
Anyway.
If you’d like to learn more about how I approach marketing, especially email marketing, then you might want to check out Email Valhalla here: https://alexvandromme.com/valhalla