Or so said the great, late Zig Ziglar.
(That’s “underfed and even starving” skinny—for clarification)
See, with today’s cancel culture, inclusion marketing, greenwashing, LGBTQ123+ and other diversity movements, there’s simply no shortage of people, companies, and big-figure enterprises trying to play it safe, pleasing their customers, and acting as if everything is always sunshine and rainbows.
Yet that’s the exact opposite of what you as a marketer, salesman, copywriter, coach, consultant, or other product seller/service provider, should do.
People (and by extension the world) run on problems.
The only reason people take action is to solve a problem. Everyone has problems, all the time—even Buddhists trying to reach a state of a problemless (not sure if this is a word) nirvana still have the problem of having problems.
And that’s a good thing too.
Otherwise nothing would happen, nothing would get done, you and I wouldn’t get paid, and there’d be nothing to life as a whole.
Life is a permanent conquest of solving problem after problem.
With that said.
What are people trying to achieve by pretending everything is ok? By “sharing happiness” everywhere they go and encouraging everyone that they’re perfect just the way they are, they can do whatever they dream of, and they shouldn’t let anything get in their way.
First.
They’re not getting paid that way.
But even more important.
They’re not helping people either.
Most people aren’t perfect the way they are. Acting as if that’s the case is ignoring the potential inside of everyone waiting to be released and become a better person day after day.
In fact.
If you’d really care about people, really want to help your customers, clients, readers, listeners, followers, and everyone else you meet. Then you’d tell them the hard and difficult stuff. You’d show them their imperfections, their flaws, their faults, and even make them feel the pain and shame that comes along with it.
But…
At the same time, you’d also present them with a solution to help them solve their problems.
That’s where your product or service comes into play.
And that’s how you get paid while actually helping your customers improve their quality of life—not by being all happy dandy all the time, acting as if everything’s fine all the time, when people are clearly in need and suffering.
As an example:
Many people are working jobs they don’t like, following orders they don’t want to follow, listening to people they can’t stand, all to please people they don’t even know, just so they can live a below-average life.
At the same time, modern technology allows for you to explore, share, and even profit from your hobbies and curiosities (seriously, the hobby market is a total goldmine).
Or in other words, it allows for “Sensible people to get paid doing what they love” as Alan Watts famously preached.
What’s the best medium to use to get started doing so?
You guessed it: Email.
At least, if you know what you’re doing, that is. That’s why I’d like to direct your attention towards my flagship course, Email Valhalla, where I’ll teach you how to write entertaining emails about the stuff you love that get you paid and your readers will love to read day after day.
Sounds interesting?
Then click here to find out more: https://alexvandromme.com/valhalla