The first:
I didn’t send an email.
Not because I didn’t write one—I did. But for some reason, the scheduling got messed up and no email was sent.
The second:
I watched 2001: A Space Odyssey for the first time.
As of late I’ve been going through a list of good classic movies which I’ve never seen and watching them one by one. Both for the experience and the enjoyment, but also to study and learn from the storytelling, screenwriting, and other creative aspects that have to do with cinema.
Now, both of these might seem like they have nothing in common with each other.
But that couldn’t be further from the truth.
See, over the past year, I’ve come to learn that everyone is and always will be connected in some way or another. In fact, it might be better to say all things are one, and it’s an illusion differentiate between, for a lack of a better word, ‘things’ (which are never and can never be anything else but social constructs we use to better understand the world around us and everything in it).
But let’s not go there just yet.
The practical side is this:
There’s always a connection to find between everything. If it doesn’t look like there is, then you simply don’t know enough about the subject or you aren’t looking hard enough.
Let’s take yesterday’s 2 things that happened as an example.
I don’t know what happened with my email. So I could very well complain about Beehiiv and say they messed something up—after all, they might have, who knows?
At the same time, I could also take up responsibility and say it’s highly likely I am at fault and I messed something up myself.
Here’s (one of infinite) connections with 2001: A Space Odyssey:
If you’d ask our good friend HAL-9000 what’s more likely, Beehiiv (the software I use to send emails) messing up or me messing up, then he’d say I messed up, because whenever something goes wrong, it’s always a human error, no doubt about it.
So there you have it.
I messed up somehow (which, generally, is the better view to take as well than simply blaming errors on things outside of your control).
The practical takeaway of this email?
There’s many to be found.
But let me give you a marketing one.
Whenever you’re trying to market, promote, or sell something in an email. Don’t just think “what can I tell about this offer that might be interesting”. Instead come up with an interesting fact, story, or anecdote you’ve come across, a really interesting one (which is easy to do in today’s age of media overload) and then find the connection between that topic and your offer (again, there’s always some connection).
That’s how you write emails in a framework-like style.
Even better. You can reuse those exact emails for everything, everywhere, at any time, simply by switching out the CTA and drawing another connection.
Anyway.
I’m sharing too much here. This is too valuable and I shouldn’t be giving this away for free.
So if you’d like more tips, tricks, principles, and strategies to selling more via email using one of the simplest frameworks just about anyone could use, then check out Email Valhalla today: https://alexvandromme.com/valhalla