Writing

When asked about advice for new and upcoming writers, the great George R. R. Martin often goes into a story about how, when he was still a “new and upcoming writer”, he’d get advice along the lines of, “Write what you know.”

This always confused him.

Because here he is, wanting to write about dragons, medieval empires, large-scale military battles, lots of politics, shady spy networks, and all kinds of weird and ancient magic. Yet he’s told to “write what he knows”, which, strangely enough, doesn’t include any of the above, let alone dragons and magic.

Fair enough, right?

But it wasn’t until George got older, wiser, and more experienced that he truly started to understand the meaning and intention behind “Write what you know”.

It’s not so much about the big central topic as it is about the underlying emotions and relationships that carry the story—after all, as the great Chris Claremont, who single-handedly revived the entire X-Men series when nobody thought anything of it and turned it into the giant that it is today, used the say, “the fights are bullshit”

For example:

You might not know anything about dragons, magic, or the ruling of kingdoms but you might know how it feels to be disconnected from a loved one, to be scared to death not knowing if you’ll ever see a relative again during a period of war and chaos, to be raised in a broken family full of alcohol and abuse, or even to do everything you can, hoping for someone to tell you they’re proud of you, only it feels like nothing is ever good enough.

Those are the things you know which you should write about.

Do this right and other people will be able to relate to a dragon-riding, empire-ruling, 5,000-year-old vampire assassin. Because it’s never about what’s on the cover. It’s always been about what’s underneath.

Coincidentally, “Write what you know” isn’t only good fiction writing advice.

It’s good writing advice in general, including writing emails that get you paid and keep your readers coming back day after day.

If that’s something you’d like to learn more about, then check out Email Valhalla here: https://alexvandromme.com/valhalla

Soon after launch, I received the following review of my book “The Art of Loving to Write”:

(I originally received this email in Dutch from Victor, a long-time reader and fellow Belgian, so the translation is entirely mine but I kept it as close to the original meaning as I could)

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BRO.

I bought your book this morning and immediately finished reading it in an hour.

That's when I put aside my Kindle, picked up my MacBook, and wrote 7 emails in the next 2 hours.

Amazing tips (The one about [how to never have writer’s block ever again] for example)

It motivated me to start writing again. Your book showed me that writing doesn't have to be a drag; in fact, it can be the highlight of my day.

Thanks Alex.

Your philosophy of writing, marketing, and online business just resonates with me. It's so simple, so logical, and so fun.

I look forward to seeing what I'll achieve with this in the coming year.

Cheers,

Victor.

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And so it goes in my world.

If I say something is immediately practically, instantly useable, and will help you write more than you do now, better than you do now, so you can earn more than you do now, all the while learning how to enjoy every second of it so it becomes the highlight of your day…

Then, my dear friend, I’m not just making it up.

That’s, unfortunately, something this industry often gets wrong. So many people out there make extremely overhyped claims they can never hope to deliver on.

Sure, it works to get the initial sale.

But nobody earns a living from the first sale. It’s the second, third, and even tenth sale that helps you earn a living.

And no way in hell will someone who’s lying about their claims ever get repeat customers.

Those people simply aren’t capable of playing the long game.

If, instead, you are one of the people who knows how important it is to play the long game, and build yourself a business that’s meaningful and worthwhile (not just a get-rich-quick scheme).

Then I’ve got an important suggestion for you.

Learn how to write a lot and, even more importantly in my biased, yet correct, but humble opinion, learn how to enjoy every second of the writing process. Because you’ll be doing this for a long loooooong time.

And man, would I hate to see you “suck it up” for years because you never learned how to enjoy the writing process.

Which brings me to my book, “The Art of Loving to Write”, which Victor just told you all about.

“The Art of Loving to Write“.

You can find it on Amazon all over the world in both paperback and Kindle format.

It’s an incredibly short, yet powerful, read. And one so inexpensive (as opposed to some of my other products) everyone can afford it.

No matter who you are or what market you’re in. If you do any type of writing in your life (professional or personal), I can guarantee this book can and will be useful to you—so useful in fact that you’re likely to see immediate improvements the same day after you finish reading the book.

Which, good news, the book is short enough for you to finish it in one sitting if that’s what you like

Anyway.

Go check out The Art of Loving to Write here: https://alexvandromme.com/loving

Henry David Thoreau, the American essayist, poet, and philosopher once wrote:

“How vain it is to sit down to write when you have not stood up to live.”

“For books are not to teach us how to live,” writes Frederic Gros in his book A Philosophy of Walking, “but to make us want to live, to live differently: to find in ourselves the possibility of life, its principle.”

Both Thoreau and Gros argue that true, valuable, and insightful books can only be written when combined with lots and lots of walking.

True walking.

Not the kind you do when you’re out shopping, rushing to get to the train station, or going to the hairdresser around the corner.

True walking is when you’re out in nature without a destination or goal to achieve, with no purpose whatsoever. It’s just you, Mother Nature, and your thoughts. Often for hours on end—even though it’ll only feel like a few minutes at most after you’re done. That’s how time functions when out in the open, connected to the world around you, and without a care in your mind; the flow gets all tangled up and you have no idea how many seconds, minutes, or even hours have passed.

“What’s the point of telling me all this?” you might ask.

Well, it’s simple really.

First, it might be a worthwhile idea to go on more walks, experience life more clearly, and inspire you to write your next masterpiece.

Second, and this is where today’s marketing lesson comes in, the first Thoreau quote I shared helps you answer the question of “What problem does an author solve?”.

To clarify what I mean, take a look at the following quote by famous comic book writer, publisher, and producer, Stan Lee, who single-handedly grew one of the biggest multimedia enterprises to date:

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“Entertainment is one of the most important things in people's lives. Without it they might go off the deep end. I feel that if you're able to entertain people, you're doing a good thing.”

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Or in other words, you’re helping people want to live (and live differently).

You can prove this to yourself by looking at people’s expenditures during difficult economic times, filled with doubt, uncertainty, and anxiety. You’d expect people to start saving more and only spending their hard-earned money on basic needs for survival such as food, shelter, hygiene, and transportation.

Instead what you’ll find is, yes people will spend more of their budget on those things (relatively speaking), yet they’ll also start spending a lot more money on entertainment as well.

After all, what good is mere survival without the will to live?

Now, you might nod your head while reading this and think “okay that’s cool”, but not so fast. Because this is truly important news for you to keep in mind as long as you work in the entertainment industry—which, at this point, almost everyone does to a certain extent.

Why?

Because that’s the key to all your marketing!

The big question people always have is “what can you do for me?”, no matter if they’re buying new clothes, booking a vacation, taking a language course, or shopping for new books in their local Barnes & Noble.

You simply cannot succeed in your marketing endeavor if you’re not aware of ‘what you can do for them’, or in other words, ‘what problem you’re solving’—a question that is a lot easier to answer in non-entertainment-related markets.

Speaking of marketing…

I’ve been busy working on a paid ad course, specifically for independent creatives active in the entertainment industry, which will help you create profitable ads, built upon age-old direct marketing knowledge, in such a simple and streamlined way that you don’t have to waste years of your life getting a PhD in advertising, so you have more to do what you love most.

It’s not quite here yet, but it will be soon…

So keep an eye out for that.

The short answer: I enjoy it

The longer answer: I enjoy it and it makes me more money.

Jokes aside, I could go over all the reasons why I write daily emails—aside from helping me make more money, being top of mind, having a better connection with you, my reader, and getting better at writing infinitely faster than someone writing monthly, weekly, or semi-daily emails.

But I won’t go into that today.

Another reason is that I find it motivating as well.

First of all, I get more responses. More people reply sharing how they liked my emails. It helps me stay accountable making it so I can’t take a single day off. I have to show up every single day, even when don’t feel like it—especially when I don’t feel like it.

I simply have to write something, come up with ideas, write a (hopefully) engaging story, and share the lesson in a way that hits just right, so it’ll be impactful to you as a reader, ensuring you’re getting a benefit from it and continue reading my emails the following day as well.

That’s far from an exhaustive list of why I write daily emails.

But it should be more than good enough to get you started.

So if you’d like to learn the craft of writing emails that get you paid and keep your readers reading day after day, then check out Email Valhalla right here: https://alexvandromme.com/valhalla

Last night I went to get some drinks with a few friends.

One of those friends had already previously expressed her long-time interest in writing her own novels at one point in time. We’d often chat about the act of writing a book and what type of genre/direction she’d want to go in.

So much so she even considered pursuing some form of creative writing education in the UK (don’t remember all the details—this was quite a while ago).

That said.

Like most people’s dreams, that’s all that happened; talking about the dream, never making any real steps towards accomplishing, or even starting, that dream.

Well. until now at least.

Apparently she started taking notes, creating outlines, doing research, brainstorming about ideas, learning about the trade, and picking up both writing and marketing tips and tricks from people she looks up to (or at least that’s who I’m assuming she got it from), even getting set up with useful writing tools and software to make her life easier.

Now, I’m still unsure how much writing has been accomplished already—if any.

But at least she’s actually fired up and making considerable progress towards her final goal—all of which is to be applauded and supported—I sincerely hope she goes through with it until the end, I really do.

All of this, however, reminded me of an important lesson.

Something I learned quite some years ago from (in)famous psychologist, author, speaker, deep thinker, and celebrity with an extremely engaged and almost cult-like following, Jordan B. Peterson. Love or hate the guy, I don’t care and that’s not what really matters here anyway. If you’re not wise and intelligent enough to realize you don’t have to like, or even agree with, someone in order to learn from, get inspired by, and broaden your perspective on how you view the world, then you’ve got much bigger issues to focus on in your life.

I’m not even sure if this is something I should attribute to Peterson, but it’s who I heard it from first and who comes up first in my mind whenever I think about this.

And that specific valuable lesson in the following:

You have no idea how little encouragement people need to drastically improve every single aspect of their lives. Yet most people still aren’t getting any encouragement at all.

Imagine how much better the world would be. How many more creative masterpieces, technological breakthroughs, or truly revolutionary thinkers we’d have if more people simply got told “I believe in you" or “Go give it everything you’ve got” at least once?

Truly a shame.

Anyway.

Let this be your reminder to believe in yourself and go give it everything you’ve got. You’ve only got one life. Nobody else is going to write that book you’ve been dreaming about, direct the movie you once envisioned, record the song you keep humming to yourself, build that life-changing product you once thought about when you couldn’t sleep, but never did anything about it because you weren’t sure if you were up to the task.

Well, I’m here telling you that you are.

Even more.

It’s almost laughably easy to produce and create anything you put your mind to in today’s digital age where you can reason billions of people all across the globe from the luxury of your home just by pressing a few buttons on your computer.

In fact, using today’s advertising technology it’s truly never been easier to reach anyone you want (you have no idea how specific and niche your target audience can be).

And I’ll show you exactly how to make that dream of yours a reality in my paid advertising course… once it’s finished, which will be sooner than you might think, so keep your eyes open.

In the meantime, consider learning how to write daily emails that get you paid and keep your readers reading day after day by getting my flagship course Email Valhalla today:

Click here for more information: https://alexvandromme.com/valhalla 

Yet it’s also the most overlooked, often thought of as “unhelpful”, and sadly not even considered to be “good advice” by most people.

Sucks to be them I’d say because there truly isn’t a better way to become a better writer—or a better anything for that matter.

See, this piece of writing advice isn’t just applicable to becoming a better writer.

No, no.

It’s applicable to every single thing you’ve ever done, everything you do, and everything else you will do in both the near and distant future alike.

This is the closest to a “Theory of everything” we’ll ever get.

Now, that I’ve got the preliminary pieces of warning out of the way, it’s finally time to share with you the best piece of advice you could ever get which, once again, can be applied to everything you can ever think of.

Yet, it’ll also be the most obvious and boring thing you’ll ever hear me say—probably to the point where many people will dismiss it altogether, only to go chasing newer, shinier, and cooler (yet a whole lot less effective) ways of improving at their craft; only to end up asking themselves why they’re barely making any progress after putting in, what they claim to be, "tons and tons” of effort.

The golden piece of advice?

Here it is, exactly as it was written in the gem of a book, “On Writing Well” by William Zinsser:

“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true. The only way to learn to write is to force yourself to produce a certain number of words on a regular basis.”

I told you it was boring.

Yet I’ve never heard better advice than this, nor do I think I’ll ever hear something better in the future.

But so it goes for everything else you do in life.

For example.

It’s been the exact same for me recently when I got into the world of creating and running ads online.

My first ad was shit. My second one was shit. And my third one was shyte.

But the fourth one?

Also shit.

It wasn’t until I got enough practice in. Learned what makes people click, what makes an ad demand attention, how to get people to finish reading the ad, click through on the offer, match the landing page to the ad, make sure there’s enough hurdles for the customer to jump through (to pre-qualify them so you don’t end up wasting more money than necessary), but at the same time limit the amount of hurdles so you don’t scare away the good customers, and much much more.

Sure I devoured everything I could get my hands on when it came to creating ads.

But none of it would’ve mattered if I didn’t get my hands dirty and experimented dozens of ads to compare what worked (and what didn’t).

True knowledge can only ever come from practical hands-on experience.

Which is why I’m putting a heavy emphasis on practical experimentation in my upcoming course all about how to successfully run ads that get you paid, while making sure those “practice ads” remain as cheap as possible so you’re not punished simply because you want to learn.

But more about my course in the future.

For now, if you’d like to learn how to write daily emails that get you paid and keep your readers reading day after day, a practice that’s invaluable if you combine it with the power of running online ads to sell your products and grow your list at the same time, then consider checking out my flagship course Email Valhalla.

Click here for more information: https://alexvandromme.com/valhalla

A while back I came across a Ted Talk by famous film director, screenwriter, and producer, Andrew Stanton, who worked on films such as Toy Story, Finding Nemo, WALL-E, Up, Cars, The Incredibles, Ratatouille, Coco, and many, many more.

Long story short: he knows what’s up. He’s a master of his craft.

One of the storytelling devices he spoke about is, what he calls, The Unifying Theory of 2+2—where, when telling stories, you don’t simply give the audience the answer.

So instead of giving them 4. You give them 2+2. The audience wants to work for their meal; they just don’t want to know they’re doing it.

Basically, don’t tell the audience everything that’s going on.

Give them just enough information that they’re able to put the pieces together themselves.

If you’re writing a character in a story who’s running late for a job interview and has to wait for the bus.

Don’t make him say, “That damn bus is always late. I’m never going to get to my job interview in time.”

Make him pace around nervously. Have him look at his watch repeatedly and wipe some sweat off his face while adjusting his tie.

He’s in the same scenario, but it’s so much more enticing to watch. The audience has all the necessary information to deduct what’s going on.

Make your audience invested.

Now, you might be thinking. “That’s great, Alex. But I’m not a screenwriter. I just want people to buy my products.”

And that’s great.

See, this simple Unifying Theory of 2+2 works for everyone, even for you (regardless of what you’re selling or which market you’re in).

You might expect me to give you an example right now as to how I’m using it or how you could be using it for your own business. But I’m not going to give it to you.

You’ve already got all the pieces to figure it out for yourself.

So why don’t you simply head on over to the following link and, do whatever makes sense: https://alexvandromme.com/valhalla

If you’ve ever seen Pirates of the Caribbean (which you should—shame on you if you haven’t), then you came across a wonderful quote (one of many) by Captain Barbossa when Elizabeth Swann demanded him to release her (and bring her back to shore).

The famous quote goes as follows:

“The code is more of what you call guidelines than actual rules.”

In case you truly haven’t seen the film, the [Pirate] code refers to a set of ‘rules’ every pirate is expected to uphold, no matter how foul, devious, or unethical their plans or desires are.

After all, a society without rules is nothing but pure chaos—even one ruled by pirates, rule breakers, and miscreants.

Now, I’m no pirate. And I’m guessing you aren’t either.

So what does this have to do with either of us?

Well, the same principle of the pirate code being more guidelines than actual rules applies to almost everything we do.

As a beginner learning a new skill, you’ll be taught to adhere to and follow certain rules. Rules such as “Always follow the rule of one” for persuasive writing, “Show, don’t tell” for storytelling, or even the instrument pallet you should use to evoke certain emotions while creating music.

All of these serve a purpose, they will help you develop your skills and ability.

But as you grow, you’ll start to realize that every single rule you’ve been taught, isn’t really a “rule” as much as it is a “guideline”.

Many great copywriters have broken the rule of one on occasion.

Many great authors bombarded their readers with exposition being told to them instead of it being shown.

Many world-class composers have completely gone against common expectations when it came to instrument choice for certain musical styles—just look at Hans Zimmer using the organ as a device for the science fiction hit Interstellar.

William Zinsser said it best when he wrote, “Writing is no respecter of blueprints” in his book "On Writing Well” (a must-read).

And so it goes for email marketing as well.

While I do focus on teaching you a few basic “rules” to keep in mind in my flagship offer, Email Valhalla, I’ll also show you when to apply these and, more importantly, when not to apply them—after all, they’re only guidelines.

Click this link to find out more: https://alexvandromme.com/valhalla

I’m a big fan of Avatar by James Cameron.

The film with the blue people. Not the series about the 4 types of benders, although I love that one as well.

I’ve been a big fan of the first film ever since it released in 2009. I still remember how hyped 9-year-old Alex was after first seeing the film. The whole film was set in such a lively world, the universe was constructed perfectly, and an insane amount of money went into production, mostly toward world-building.

It was mind-blowing how amazing of an experience it was to watch that movie for the first time on the big screen. It truly was a moment I could experience for a second time.

So when the second film Avatar: The Way of Water released late 2022, I just I had to see it. And so I did. It was a good and entertaining film, don’t get me wrong. But it wasn’t a masterpiece.

Far from it.

The visuals were there. The world was, once again, amazing. The music, oh don’t get me started on the music. If you know me, then you already know how much I can geek out over film music. I truly love the music. They did a great job with that.

But it’s the story that felt flat for me. The writing could’ve been a lot better.

And there are a lot of improvements to be made. From pacing to consistency, plotholes, and overall dialogue. But that’s not what I’ll be talking about today.

Let me also add how it wasn’t all bad. There was a lot of good writing as well. Wordbuilding, especially creating a believable world, takes good writing, and they nailed that one.

But the thing that troubles me is this.

You should know that James Cameron made the series into a political commentary.

The argument Cameron makes is how bad greed and consumerism have gotten in today’s day and age, as represented by the humans in the film. And how we should reconnect and live in harmony with nature like the Na’vi are doing.

The human faction wants to destroy everything that lives and breathes on Pandora (the planet where the Na’vi lives) so that they can mine a rare and valuable ore that’s suitably called ‘unobtanium’. And they’re doing all of this purely for profit.

Now. here’s the thing. Consumerism is having an enormous effect on the planet. Animal species are going extinct. Lots of beautiful places on Earth are being destroyed. We aren’t in tune with nature anymore. Most people don’t even blink when they hear that another 1,000 new animal species are now endangered.

There’s nothing wrong there. And many people agree with those statements. It seems like the messaging Cameron made in Avatar should resonate with people—except it didn’t.

And that’s because of the bad writing.

The short story is this: Avatar is propaganda. Let me explain.

Here’s the definition of propaganda: “information, especially of a biased or misleading nature, used to promote a political cause or point of view.”

James Cameron’s Avatar is highly biased because the problem isn’t being explored well enough.

Let’s look at some examples:

• All humans (except for the 4 main characters or something) are pure evil, don’t have any regard for nature or animal lives and gladly engage in killing and genocide

• All Na’vi are perfect, virtuous, and noble creatures. Nobody does anything wrong and they all work together as one harmonious group in tune with nature and morally superior.

• The only reason humans want the unobtanium is for pure profit and nothing else

James Cameron makes shows his message yes, but he doesn’t explore it. He shows the good things about the Na’vi, and the bad side of the humans. He entirely disregards the bad side of the Na’vi and the good side of the humans.

Imagine these situations:

• The humans still kill and do everything for unobtanium, but instead of doing it for pure profit, they need it to save the Earth or keep their space fleets (and all the people on it) alive

• The Na’vi are still in tune with nature and protect both fauna and flora as good as possible, but they sometimes attack other Na’vi tribes and take prisoners to turn them into slaves

That’s what exploring is. You take an idea and you fully explore both sides. The good and the bad.

Because right now? It’s simply too perfect. The audience can’t relate. People think that when something seems too perfect and has 0 flaws whatsoever, it’s probably fake. And rightly so, that’s what you should think.

This is the audience’s objection to Cameron’s idea. An objection to what he’s trying to sell them. An objection to his offer.

And this isn’t unique to political commentaries or films. This is a true objection to every single offer out there. Even to yours.

How do you solve that objection?

Be honest, be transparent. Your offer probably isn’t for everyone. It won’t magically solve all their problems. So just say so.

Tell people what your product does good and who it’s for, but also routinely mention who shouldn’t buy your offer. What your offer doesn’t help people do and where it potentially lacks a bit.

If you want to sell your offer, then it helps to point out the flaws. After all, nobody buys something that’s trying to come across as perfect.

Something else that helps you if you want to sell your offer, especially if you want to sell it through email, is my Email Valhalla.

I’m not going to tell you what’s so great about it and how you can easily get paid every single day by writing simple emails and keeping your readers engaged.

No. Instead let me tell you who this isn’t for.

This isn’t for you if you don’t like to write. My system relies on writing. I send emails every single day. If you merely tolerate writing and only want to send an email once a week, then this isn’t for you.

It also won’t teach you how to set up email sequences. That’s not what it’s about.

First of all, I don’t use any email sequences myself, not yet at least. I don’t have experience with it, let alone gotten results with sequences. So I won’t act like I know all about it. With that said, you’ll find 0 modules, tips, tricks, or anything else related to email sequences.

This isn’t a one-and-done system. It’s not an “automated cash machine” and “get rich quick” course, a marketing angle other creators like to embrace when it comes to email courses.

No it’s none of that. It’s the most important methods, frameworks, and rules/guidelines of selling through email. It teaches you the fundamentals in a clear and step-by-step manner that I haven’t seen other courses do.

It allows you to make money every single day through writing emails that take you 20 minutes to write, grow your list, keep your readers engaged, and live a free life. No hassle, no “money while you sleep”, no fancy stuff.

If that doesn’t sound like anything for you, then don’t get it.

If it does sound interesting to you, then check it out here: https://alexvandromme.com/valhalla

Here’s a review I received shortly after launching my latest self-published non-fiction book on Amazon, The Art of Loving To Write from game developed and owner of Eventide Games Studios, Aaron.

Check it out:

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“My book order arrived yesterday. I ended up finishing it around 50mins. Short and sweet.

Overall, the book achieves its purpose: gives you perspective and advice to make writing easy, fun and meaningful so you'll love doing it and won't want to stop.”

…

“It repeats a lot of the same ideas you have in your emails which bring a repetition element into the picture and lets the idea sink in more. That part I am fan of and it brings a breath of fresh air in a different form.

It also demonstrates and backs [my top-secret and tremendously powerful systems for making high-quality products as fast as possible]. Big brain moves.

I'm happy with the book.”

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So there you have it.

Short, sweet, and extremely useful (not to mention entertaining).

Just like you’ve come to know my stuff—which on it’s own is a valuable lesson to take home: make sure you develop a signature style over time so people know what to expect from you.

Anyway.

If you’d like to check out The Art of Loving to Write then click here for more information: https://alexvandromme.com/loving