People don’t care about value

At least not your ideal customers.

For one, everything useful can be found online for free. There’s no arguing about that. Even more. Your customers, your readers, and almost everyone else in the market already know the most useful pieces of information.

So people aren’t buying value.

They’re buying adventure, cool tips and tricks, exciting so-called “secrets”(which are nothing more than gimmicks that only make up 1%–2% of the outcome—and which won’t help anyone who doesn’t already have the foundation down), and most importantly, they buy a new perspective, or in other words, new insights.

This is what those “give everything away for free” people are missing (what’s free isn’t being valued, let alone used and implemented) as well as the people who swear you need to hard teach, educate, and share as much “value” as you possible can.

Spoiler, you don’t.

Just take a look at my emails (or anyone else running a successful business you admire for that matter). I’m not teaching you how to do stuff (at least not for free).

I’m sharing tips with you every single day, yes.

But not about how to do something.

I’m sharing tips about what to think about, how to look at the things going on in your market, new ways you might consider approaching opportunities you have, or other insightful realizations that lead you towards better knowing what to focus on (as opposed to a step-by-step plan on how to do something).

Speaking about how-to content.

If, by any chance (no idea why that would happen), you made the realization, or gotten the insights, that, perhaps, building a list and writing daily emails to better build a relationship with your ideal customer, write better, more targeted content, and sell more high-quality products, and getting thanked for it by your customer, if you realized that might be a good way to go about things…

Then do check out Email Valhalla where I do indeed teach more about the exact steps you can take to do exactly that.

Tickles your fancy?

Then check out Email Valhalla here: https://alexvandromme.com/valhalla

People don’t care about “value”

At least not your ideal customers.

For one, everything useful can be found online for free. There’s no arguing about that. Even more. All of the most useful pieces of information are already known by your customers, your readers, and almost everyone else in the market.

So people aren’t buying value.

They’re buying adventure, cool tips and tricks, exciting so-called “secrets”(which are nothing more than gimmicks that only make up 1%–2% of the final outcome—and which won’t help anyone who doesn’t already have the foundation down), and most importantly, they buy a new perspective, or in other words, new insights.

This is what those “give everything away for free” people are missing (what’s free isn’t being valued, let alone used and implement) as well as the people who swear you need to hard teach, educate, and share as much “value” as you possible can.

Spoiler, you don’t.

Just take a look at my emails (or anyone else running a successful business you admire for that matter). I’m not teaching you how to do stuff (at least not for free).

I’m sharing tips with you every single day, yes.

But not about how to do something.

I’m sharing tips about what to think about, how to look at the things going on in your market, new ways you might consider approaching opportunities you have, or other insightful realizations that lead you towards better knowing what to focus on (as opposed to a step-by-step plan on how to do something).

Speaking about how-to content.

If, by any chance (no idea why that would happen), made the realization, or gotten the insights, that, perhaps, building a list and writing daily emails to better build a relationship with your ideal customer, write better, more targeted content, and sell more high-quality products, and getting thanked for it by your customer, if you realized that might be a good way to go about things…

Then do check out Email Valhalla where I do indeed teach more about the exact steps you can take to do exactly that.

Tickles your fancy?

Then check out Email Valhalla here: https://alexvandromme.com/valhalla

How to legally and ethically manipulate people who ignore your emails into reading everything you write

Yesterday’s email about the 5 best ways to pick up a chair (yes I really wrote that) generated a lot of responses.

One of which was from a long-time reader (not sure if he wants me to share his name) who’s been with me for well over a year now, I still find it crazy how I can say stuff like this, who wrote:

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It’s funny, since you built up trust with value before, I “fell for” the phenomenon you highlighted in the email.

If you hadn’t provided value before, I wouldn’t have been curious when I saw your email subject.

In fact there was a time when I ignored your emails and subjects altogether because I “don’t have time”.

I opened one that had a subject based on something I was curious about or was important to me, and that started the trust building.

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For all of you guru-loving fanboys, know “value” can mean a lot of things here.

It’s not purely informative or educational content. It’s sharing insight, getting emotions across, showing you care about your audience, making someone’s day a slightly bit better, proving you're consistent and able to show up every day, and motivating the people you care about (read: your customers) to join your consistency and do better each and every day.

But as with anything.

Not everything you create, write, post, publish, or put out will resonate with everyone (in fact, it shouldn’t). Even your own list of readers, young and new, is divided into many subgroups and subsegments each caring about a collection of different interests—many of those interests will (probably should if you’re doing it right) overall, yet not all of them.

That’s where daily emails come in.

You keep hitting people with a new email every day, a new subject line to catch their attention, a new angle to show them, new insight to share, new opportunities to bond about, and an extra bit of trust you’ve built with that reader.

You build trust every day.

But email daily and you’ll do it more than often enough to get to the point where people open your emails regardless of whether you’re talking about making 343.5T3 bazillion rupees or the 5 best ways to pick up a chair.

And on that note.

To learn more about mastering the art of sending daily emails, be sure to check out Email Valhalla right here: https://alexvandromme.com/valhalla