Trust

Neither do I trust people who act like they’re not selling anything.

Both cases are big red flags.

If you don’t have anything to sell then I (and many other people) will simply perceive you as not having anything worth to offer.

So why should I listen, much less trust you?

Whether that’s actually true or not doesn’t matter.

It’s the same as people who claim to be “experts” but then complain about posting content daily. If you don’t have something to say every single day—while there are other people out there who do—how do you expect people to believe your claims of being an expert?

In case people act like they’re not selling anything (but they are).

There simply has to be something wrong, bad, or shady about what they’re doing.

If you’ve got a good product. Something that can change people’s lives for the better. You’re confident in your abilities, and you know what you’re selling to people is worth every single penny.

Then why are you hiding it?

If anything, you should be shouting it off rooftops all the time. Making sure everyone knows about it and you get it into as many hands as humanly possible.

That’s the right thing to do.

So again.

I don’t trust people who have nothing to sell or act like they don’t have anything to sell—and probably neither should you.

And on that note.

Maybe you don’t actually have something to sell right now. In that case I’d highly recommend you to check out Product Creation Made Easy where I’ll show you how to ideate, create, and launch a profitable digital product in 21 days or less.

Click here for more information: https://alexvandromme.com/product

Yesterday’s email about the 5 best ways to pick up a chair (yes I really wrote that) generated a lot of responses.

One of which was from a long-time reader (not sure if he wants me to share his name) who’s been with me for well over a year now, I still find it crazy how I can say stuff like this, who wrote:

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It’s funny, since you built up trust with value before, I “fell for” the phenomenon you highlighted in the email.

If you hadn’t provided value before, I wouldn’t have been curious when I saw your email subject.

In fact there was a time when I ignored your emails and subjects altogether because I “don’t have time”.

I opened one that had a subject based on something I was curious about or was important to me, and that started the trust building.

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For all of you guru-loving fanboys, know “value” can mean a lot of things here.

It’s not purely informative or educational content. It’s sharing insight, getting emotions across, showing you care about your audience, making someone’s day a slightly bit better, proving you're consistent and able to show up every day, and motivating the people you care about (read: your customers) to join your consistency and do better each and every day.

But as with anything.

Not everything you create, write, post, publish, or put out will resonate with everyone (in fact, it shouldn’t). Even your own list of readers, young and new, is divided into many subgroups and subsegments each caring about a collection of different interests—many of those interests will (probably should if you’re doing it right) overall, yet not all of them.

That’s where daily emails come in.

You keep hitting people with a new email every day, a new subject line to catch their attention, a new angle to show them, new insight to share, new opportunities to bond about, and an extra bit of trust you’ve built with that reader.

You build trust every day.

But email daily and you’ll do it more than often enough to get to the point where people open your emails regardless of whether you’re talking about making 343.5T3 bazillion rupees or the 5 best ways to pick up a chair.

And on that note.

To learn more about mastering the art of sending daily emails, be sure to check out Email Valhalla right here: https://alexvandromme.com/valhalla

Everything is slowly turning into a subscription model.

From your daily entertainment to your groceries, the clothes you wear, the books you read, the music you listen to, the hobbies you practice, the perfumes and fragrances you use, the cars you drive (if that market won’t completely turn into a subscription-based Uber-like “get driven by autonomous vehicles" service eventually), the traveling you might want to do, hell, chances are even the phones you’ll buy and every other gadget or consumable you can think of will become subscription based.

It might not be this year.

It might not even be next year.

But I promise you, everything will and shall turn into a subscription model—even the things you couldn’t believe were possible.

So what should you do when it comes to subscriptions?

Should you follow? Should you be different for the sake of it?

Well, that’s not something I can answer for you. As with anything, it depends. I don’t know what you do, what you sell, who you sell it to, how much you’re charging for it, how much it costs you to sell it, how easy it is to deliver, how often people use it, how many people want it, and a lot more other vital pieces of information you’d need to make a decision like this (anyone telling you there’s a one-size-fits-all answer is trying to sell you horsecrap).

What I do know is that a lot more people are trying to jump into the subscription business (as will I eventually, not going to hide it).

And with that there’s also many people who are making the big mistake (unless they’re already a big industry name, then they can do whatever they want) of trying to sell the continuity as the first thing the customer sees.

In case you didn’t know, it’s a difficult sell to get someone to hand you money ever single month.

A better way to do things?

Sell something low-ticket first (alongside selling yourself). Build up trust. Show them you know your stuff. Help them get a feeling of satisfaction.

Only after that, offer them a subscription to get more of the same (with more convenience and/or a better price) or offer them more (and better/more in-depth) complimentary stuff.

Something to think about and take into consideration.

Anyway.

If you’d like to learn how to sell, whether it’s a continuity or not, and more specifically, learn to sell it through email, then check out Email Valhalla where I share all the tips, tricks, deets, and secret sauce.

Click here to learn more: https://alexvandromme.com/valhalla