The majority

Why “mainstream” is wrong by definition

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Something to think about:

As a general rule of thumb, I believe that everything "for the masses" is dumbed down, lacks refinement, and is devoid of intrinsic meaning, value, or thought (that goes for everything from movies, music, and yes, even (especially) the stuff you learn from your favorite big-name guru or whatever’s written inside that New York Times bestseller everyone’s been yapping about for years).

Let me clarify.

Everyone’s different in some way or another.

Everyone has different likes, believes, interests, tastes, opinions, and many other things that shape a person into who they are. Whether this is because of their surroundings, their genes, or something else entirely doesn’t matter in this case.

People are different, and there’s no getting around it.

We, as a species, simply can’t collectively agree with anything (even with this statement—proving the point in the process, as paradoxical as that sounds).

So, to circle back to why this matters, if people are all different, and they can’t agree with anything, then everything that’s trying to appeal to as many people as possible (aka, anything that gets a lot of attention and praise by tons of people—which is always by designs, don’t let anyone convince you otherwise) has to be made as general, as widely accepted, and as simple as possible.

Or in other words.

It has to be dumbed down to the point where it’s (almost—nothing is absolute) devoid of value for any single individual—no matter the lie they tell themself or the lies other people/society are instilling into them (cognitive dissonance is one hell of a force, I’m telling you).

There’s a lot going on here.

Many forces are at play.

Each of which could arm me with many, many emails to talk about each of them in detail.

This email is one of the least precise, and most vague ones I’ve written in a while, by design, because of the nature of the topic.

As with anything, if any of this tickled your fancy, got you interested in something, both positive or negative, whether you agree with what I wrote or not, I advise you to go do some research on your own.

Educate yourself on the words and principles talked about in this email (as well as those I haven’t mentioned), come up with a hypothesis of what’s going on on your own, try to test & design some theories. Then finally see how they stack up with the examples you come across.

Or don’t and just reply with an angry email telling me I’m wrong because you said so—that seems to be what the cool kids do nowadays.

But enough about that.

I don’t have anything to offer to you that’s “for the masses”. Instead I have useful, valuable, and insightful training information that’ll help you write better converting emails to grow your list and sell more products (or services, whatever floats your goats), especially for those who run a business on their own and are looking to scale their business beyond what they’re already doing.

You can find out more about that by clicking this link: https://alexvandromme.com/valhalla


Look at product creation through a different lens

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Look at this email I received some days ago from a long-time reader (who I forgot to ask if I could name him):

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I also had this realization about games after taking your "Product Creation Made Easy" course. 

I was in a weird space and was trying to make products to help game devs. Thinking of a product to make, light research and ponder their usefulness. You know the "classic" process.

Then, after taking your course, it "clicked" in my brain that products could be ______ and that's what I should be doing. That makes a whole lot of sense because that's the essence of prototyping and getting feedback. I hadn't thought about seeing a game through that "lens" before.

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Truth be told, there’s a lot of uncertainty out there about how products should be created, positioned, and marketed.

It doesn’t help that every nutjob with access to social media thinks of himself as an expert without so much as having created a product, much less sold any. They hear advice from other people (who likely haven’t got the slightest clue themselves) only to parrot the exact advice and try to grow some authority by spreading the same misinformation.

This process repeats for dozens, hundreds, if not thousands of people.

Until they’re at a point where everyone repeating the same (untested) advice. And who then, would doubt what they’re saying? Surely everyone can’t be wrong?

Spoiler: they probably are.

If the majority is correct. Then why aren’t the majority of people successful?

Funny how that works huh?

Anyway.

That’s the reason why I only ever teach & talk about stuff I’ve personally experienced. Things I’ve been working on, for months, sometimes years, to the point where I have a backlog of trials, errors, and successes to show.

Which is also why so many people experience moments of insight or get “ah-ha!” moments when they go through my products.

It’s because I focus on the intricacies of how things work.

I show people the bigger picture. I talk about the errors in the “standard” path everyone seems to love so much and what to do instead—and everything is backed up and proven by examples or personal experience.

This email is an important product creation lesson on it’s own.

But if you’d like to learn a lot more and get a similar “click” in your brain as the reader who wrote me the above message, then check out Product Creation Made Easy and discover the true tried & tested way to ideate, create, and launch profitable digital products in 21 days or less.

Check it out here: https://alexvandromme.gumroad.com/l/product