Stagnation

How I make more money the more inadequate I feel

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Thanks to the type of business I run, I regularly wake up to notifications telling me someone bought a product of mine.

Less regularly, but not THAT irregularly, comes along a feeling of inadequacy or imposter syndrome where I doubt if my products are actually worth what I’m charging.

It’s a funny feeling that.

And it happens to everyone in this business. I’ve never spoken with someone who hasn’t, at one point (most of the time at many points) in their career, felt the same way.

See, almost every single person with every single product will launch it at a certain price, more often than not severely UNDERvaluing the product.

Then through repeated additions, refinements, and customer feedback, it becomes clear that the product has significantly improvement in quality and a price increase is justified (if not necessary).

Yet after a few of those the question arises: “Is my product actually worth this much?”.

Yes.

Yes, it is.

Case in point: it’s helping more people than it was before, more people are buying it, and most, if not all, people who bought your product continue buying other products of yours (showing they were at least satisfied enough with your product, more likely completely ecstatic about it, to continue trusting you and wanting, even needing, more of your good stuff).

So why do I (and many others) get this feeling?

Well, for one, we clearly remember where we came from and how we started.

That $500 offer? I once sold it for $50. In fact, at one point long ago, people could get it for free (only then nobody seemed to want it, much less get the same amount of results from it—big lesson here).

Another point.

Everything inside my own products is obvious to me. I already know all that stuff. There’s nothing new to me. Nothing I need repeated either because I do it all the time. I created it. It’s based on my experience.

You wouldn’t pay someone $1,000 to tell you what your name is, where you live, how old you are, and what kind of work you do or to have them help you solve a math problem you solved 10 minutes ago.

My point is.

It takes a lot of experience, wisdom, and time to understand/see the value in the information you can offer people (As Dan Koe, who probably got it from someone else, often says, every single person has a $1,000,000 idea in their head right now, they just don’t see it).

But there’s a benefit to all of this as well.

Everytime I get this feeling, I can’t just sit around and do nothing until it passes. No I have to do something. I have to justify it to myself again and again and again that these products are in fact worth the price, if not many times more.

I just can’t help it.

And so I add new content, improve upon my old content, I add bonuses, share more value, write better stories, or even create new additional offers (more often than not entirely for free or at a large discount for existing customers) just to improve the product even more.

So I’m not sure if I’ll ever have a 100% completed product I’ll stop tampering with.

But then again, I’m not sure if I’d want to. After all, stagnation is a fate worse than death.

Anyway.

If you want to learn how to sell your own products so you can get a similar feeling of inadequacy so that you’ll in turn get the undying motivation to create more and better products, only to later increase the price and keep the cycle going (beware, it’s addictive).

Then check out Email Valhalla here: https://alexvandromme.com/valhalla


Why stagnation is a fate worse than death

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A couple of weeks ago, I went to a high school reunion.

There I saw so many of the recognizable faces who made up the bigger part of my 6 years in high school quite a while ago, some of whom I’ve kept in touch with and have regularly seen after high school, others I hadn’t seen for over 5, 6, or 7 years.

And the craziest thing to me wasn’t how much some people have changed, that’s certainly fun to see (and talk about). No, the craziest thing was how LITTLE some people changed.

Which is quite saddening to think about.

Here are people who had something going for them, who were developing themselves in high school, had support all around them, yet somehow, someway, that same support suddenly stopped after high school graduation.

They got pushed into a career they weren’t keen about, were forced to do stuff they didn’t want (but other people wanted for them) and they lost their spark.

They stopped innovating. They stopped experimenting. They stopped trying.

Essentially, they stagnated.

Which, just as in business as in life, means death.

If you’re not growing, you’re dying goes the saying. And that’s absolutely true in every regard.

You could be the biggest business in your market for years, even decades. But the moment you stop growing, you start to crumble and fade away. Others will start catching up. Others will pass you by. You will become forgotten and obsolete.

There’s also no point arguing or getting mad about this.

That’s just the way things go.

It’s up to you to decide what to do with this information. Realize this truth and try to make the best of it or act as if it isn’t true and slowly, sometimes even unknowingly, wither away until there’s nothing left.

So many people are alive, yet not living.

And like so, many businesses exist, yet aren’t functioning.

Now, I don’t know about you. But I’d rather accept this truth at face value, and rightly act upon it—growing both my business and myself.

Anyway.

I’m not the personal guru teaching you self-growth (maybe I sometimes do, if so, that’s an accidental benefit). But I can help you grow your business, especially when it comes to your marketing and your email game.

If that’s your jam, then check out Email Valhalla here: https://alexvandromme.com/valhalla