Product Creation

How to turn every flaw into a strength

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Every product has flaws.

So does every service, every piece of content, every work of art, every person, every institution, and everything you see all around you has flaws. There’s nothing exempt from this rule.

But that doesn’t mean everything is bad.

In fact, it’s the contrary. It’s those flaws that give meaning and value to everything you use and consume. Perfection is another word for meaningless.

The things in life that don’t have flaws, don’t upset some group of people, or don’t work or function exactly as some group of people would hope, those are all meaningless and have nothing to offer.

People differ by nature.

Everyone has different needs and requirements, different interests and passions, different tastes as well as dislikes. Something that’s perfect for everyone, by definition, has to be so bland, so generic, so stripped of everything that gives it meaning, that it becomes all but useless, obsolete, and devoid of meaning.

Give me one valuable product, one great work of art, one anything really that does everything perfectly for everyone all around the world.

But let’s get back to why I’m yapping on about this.

What I wanted to make clear is that whatever it is you’re creating, it has to have a flaw.

And wherever there’s a flaw, there’s an opportunity.

More precisely, there’s an opportunity to highlight, not belittle, but highlight, maybe even exaggerate, your flaw. Talk about all of the flaws you can find about your product, then talk about why your creation has that flaw, what that flaw allows it to do or why it needs to have that certain flaw for it to work as you intended to do.

Every flaw gives meaning to a creation.

Highlighting the flaw turns it into a strength for the right group of people your creation is made for while automatically disqualifying and repelling everyone it doesn’t benefit (which would’ve been awful customers to deal with anyway).

A high-powered industrial vacuum cleaner will make a lot of noise—that’s considered a flaw. So highlight how much noise it makes by clarifying the noise is exactly because of the extremely high suction capability the vacuum cleaner has (something your ideal customer wants).

On the other hand.

A compact vacuum cleaner made for at-home use will obviously be a lot less powerful because it has to be a lot smaller, and more compact, maybe even with a pretty design, to fit in with the interior or be easy to hide away in a closet or a shelf. Highlighting the flaw of it being less powerful than an industrial one by explaining how a less powerful one allows it to be as small as possible while also being completely silent during its use.

Now, you might find this to be a stupid example, but either way you get the point.

Highlighting your flaws and turning them into sales angles is an extremely powerful copywriting tool that could singlehandedly ‘disarm’ your, oftentimes wary, customer from most (if not all) his objections—or at the least it won’t cause your customer to dismiss your product if he has to learn about your product’s flaws on his own without your explanation as to why that’s the case.

Anyway.

If you’d like to learn more about how to talk about, promote, and sell a great product (or even how to create one) then you might want to check out my Product Creation Made Easy framework.

It definitely ain’t cheap, but that gives you an indication of how high of a quality you can expect from it.

The product wouldn’t have been nearly as good, nor would I have been able to create a high-quality one, if it hadn’t supplied me with the resources I needed to support myself while I kept working on it to make it as good as it could humanly be.

Not to mention the amount of praise and kind words I get from people who bought the product at the current price.

Anyway.

Enough time talking.

Check out Product Creation Made Easy here: https://alexvandromme.com/product

 


How I make more money the more inadequate I feel

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Thanks to the type of business I run, I regularly wake up to notifications telling me someone bought a product of mine.

Less regularly, but not THAT irregularly, comes along a feeling of inadequacy or imposter syndrome where I doubt if my products are actually worth what I’m charging.

It’s a funny feeling that.

And it happens to everyone in this business. I’ve never spoken with someone who hasn’t, at one point (most of the time at many points) in their career, felt the same way.

See, almost every single person with every single product will launch it at a certain price, more often than not severely UNDERvaluing the product.

Then through repeated additions, refinements, and customer feedback, it becomes clear that the product has significantly improvement in quality and a price increase is justified (if not necessary).

Yet after a few of those the question arises: “Is my product actually worth this much?”.

Yes.

Yes, it is.

Case in point: it’s helping more people than it was before, more people are buying it, and most, if not all, people who bought your product continue buying other products of yours (showing they were at least satisfied enough with your product, more likely completely ecstatic about it, to continue trusting you and wanting, even needing, more of your good stuff).

So why do I (and many others) get this feeling?

Well, for one, we clearly remember where we came from and how we started.

That $500 offer? I once sold it for $50. In fact, at one point long ago, people could get it for free (only then nobody seemed to want it, much less get the same amount of results from it—big lesson here).

Another point.

Everything inside my own products is obvious to me. I already know all that stuff. There’s nothing new to me. Nothing I need repeated either because I do it all the time. I created it. It’s based on my experience.

You wouldn’t pay someone $1,000 to tell you what your name is, where you live, how old you are, and what kind of work you do or to have them help you solve a math problem you solved 10 minutes ago.

My point is.

It takes a lot of experience, wisdom, and time to understand/see the value in the information you can offer people (As Dan Koe, who probably got it from someone else, often says, every single person has a $1,000,000 idea in their head right now, they just don’t see it).

But there’s a benefit to all of this as well.

Everytime I get this feeling, I can’t just sit around and do nothing until it passes. No I have to do something. I have to justify it to myself again and again and again that these products are in fact worth the price, if not many times more.

I just can’t help it.

And so I add new content, improve upon my old content, I add bonuses, share more value, write better stories, or even create new additional offers (more often than not entirely for free or at a large discount for existing customers) just to improve the product even more.

So I’m not sure if I’ll ever have a 100% completed product I’ll stop tampering with.

But then again, I’m not sure if I’d want to. After all, stagnation is a fate worse than death.

Anyway.

If you want to learn how to sell your own products so you can get a similar feeling of inadequacy so that you’ll in turn get the undying motivation to create more and better products, only to later increase the price and keep the cycle going (beware, it’s addictive).

Then check out Email Valhalla here: https://alexvandromme.com/valhalla


You don’t know what you know

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Once in a while, I’ll receive a question similar to the following one I received recently:

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I don’t feel ready and don’t think I have enough knowledge to create something to sell as a product. I don't want to rip people off by making a course that won't help them.

What should I do?

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And I get it.

I’ve been there myself.

It’s so easy to get stuck in your own echo chamber of people you know, things you do, tips & tricks you know, experiences you’ve shared with others, and overall knowledge you’ve learned.

Everything you know seems obvious to you because you know it.

But that certainly isn’t the case for other people.

I can guarantee this: you can many facts & figures others do not, you’ve done countless things others haven’t even thought about, you’ve picked up hundred of lessons, went through thousands of small periods of trial & error, and talked to god-knows-how-many people from all sort of backgrounds, with all sorts of experiences, who all left their imprint on you, leaving you with a 100%—this isn’t even up for debate—unique perspective on life and everything that (doesn’t) interest you.

Yet you still wonder if you’ve got anything useful to offer to people?

Answer me this:

Is there something, anything, you know in life that helps you?

The answer is yes. Obviously. There are many such things you know.

Now think about stuff you know that helps you on a daily basis, doing things you like, things you’re passionate about and could talk about for hours.

That’s useful information.

Especially for people who want to do the same things—not the ones who’re already doing the same things, the ones you know and look up to, the ones you’re surrounded with who got you thinking “everyone knows this” in the first place.

Now your next question should be: “So how do I get these people together, show them I know my stuff, and sell my new product?”

Well, I’m glad you asked.

Because I’ve got just the thing for you. Let me introduce to you Email Valhalla. It’s my flagship course which will teach you how to build your Email Empire where you can grow your list, build your authority, get people to trust you, and consistently and efficiently sell your products—ones that’ll actually help them.

Click here to find out more about Email Valhalla: https://alexvandromme.gumroad.com/l/valhalla


Look at product creation through a different lens

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Look at this email I received some days ago from a long-time reader (who I forgot to ask if I could name him):

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…

I also had this realization about games after taking your "Product Creation Made Easy" course. 

I was in a weird space and was trying to make products to help game devs. Thinking of a product to make, light research and ponder their usefulness. You know the "classic" process.

Then, after taking your course, it "clicked" in my brain that products could be ______ and that's what I should be doing. That makes a whole lot of sense because that's the essence of prototyping and getting feedback. I hadn't thought about seeing a game through that "lens" before.

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Truth be told, there’s a lot of uncertainty out there about how products should be created, positioned, and marketed.

It doesn’t help that every nutjob with access to social media thinks of himself as an expert without so much as having created a product, much less sold any. They hear advice from other people (who likely haven’t got the slightest clue themselves) only to parrot the exact advice and try to grow some authority by spreading the same misinformation.

This process repeats for dozens, hundreds, if not thousands of people.

Until they’re at a point where everyone repeating the same (untested) advice. And who then, would doubt what they’re saying? Surely everyone can’t be wrong?

Spoiler: they probably are.

If the majority is correct. Then why aren’t the majority of people successful?

Funny how that works huh?

Anyway.

That’s the reason why I only ever teach & talk about stuff I’ve personally experienced. Things I’ve been working on, for months, sometimes years, to the point where I have a backlog of trials, errors, and successes to show.

Which is also why so many people experience moments of insight or get “ah-ha!” moments when they go through my products.

It’s because I focus on the intricacies of how things work.

I show people the bigger picture. I talk about the errors in the “standard” path everyone seems to love so much and what to do instead—and everything is backed up and proven by examples or personal experience.

This email is an important product creation lesson on it’s own.

But if you’d like to learn a lot more and get a similar “click” in your brain as the reader who wrote me the above message, then check out Product Creation Made Easy and discover the true tried & tested way to ideate, create, and launch profitable digital products in 21 days or less.

Check it out here: https://alexvandromme.gumroad.com/l/product


The story of my first product launch

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Back in May last year, I “launched” my first paid product.

I say “launch” because it wasn’t as much of a launch as it was me saying “Hey guys, come and give me your money for this thing now”.

Seriously.

I’d been having a lot of success at the time with my Content Creator’s Toolkit, as I called it. Which was a free Notion product I made where I gathered up all the books, courses, articles, threads, tools, and other resources I used to educate myself on a wide array of topics over the past few months.

All topics relating to building my own creator business of course.

I did the occasional giveaway with the product and it would get a crazy amount of responses time and time again.

It got to a point where so many people were telling me how this toolkit should have been a paid resource, some of whom even donated me $20 to show their support.

After a while some friends of mine convinced me to actually turn it into a paid product.

But it didn’t feel right to suddenly slap a price on it.

So I reworked it, updated it, and tried to make it as good as possible—adding even more stuff, refining the look and feel of it, and generally building something I was proud of at the time.

I also whipped up a quick and dirty sales page to make it even more enticing.

All seemed good so far.

But that’s where I messed up.

I simply slapped a price on it ($22) and told people “hey btw, this thing is now available for purchase. It’s new and exciting, check it out”…which I told them once.

Just once.

The result?

Zero sales.

None. Nada. Not even a banana’s worth.

I didn’t promote it. I didn’t validate it. I wasn’t even that excited about it anymore just a few days later.

Even more.

I completely stopped paying attention to it and it got maybe 1 sale since then because of someone who bought all of my stuff after having gotten a single product he liked so much.

Needless to say.

My first “launch” didn’t go well.

Luckily I didn’t stop there. I kept trying out new methods and new strategies to create better products, faster, and actually getting paid—even as fast as just under 14 days.

Don’t give up just because things don’t start out as well as you hoped.

It’ll get better.

Trust me.

WIth that said. If you want to speed up your progress and discover how to actually ideate, create, and launch a profitable digital product (all in 21 days or less) then check out Product Creation Made Easy.

Click the link here to learn more: https://alexvandromme.com/pcme

There’s a new reigning champion among my products

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Yesterday my Product Creation Made Easy course surpassed every other product I’ve ever sold in total profit earned.

But that’s not all.

That course is also my worst-selling product of all time.

Not what you expected huh?

How could that be? It’s my worst-selling product (also the most recently launched I have to add), and yet it made me the most profit out of every product I’ve sold so far.

That’s the realization I made yesterday.

And while to some, especially beginner—trust me, I was one of them—creators, this might sound absurd. It’s also fairly logical.

You see.

Product Creation Made Easy holds one other title—the one that made all of this possible.

It’s my most expensive product to date, it’s currently 2.5x times as expensive as my other 2 courses (Email Extraordinaire & Abundant-Client System), and it even started out as such, even when I launched it at a $120 early-bird discount.

Now I’m not telling you to take all of your bad and outdated products you’ve got lying around and slap a 10x price tag on it.

No, far from it.

But I am telling you to start increasing your prices. That goes for everything: courses, consultation calls, workshops, sprints, group coaching, freelance projects, and the stuff you sell during a garage sale.

I’m not entirely sure about that last one but my point still stands.

Increase the value you give. Increase the prices you charge. Target higher-paying clients. Earn more profit.

It’s that simple.

And if you don’t know where to start. Don’t look any further than my worst-selling course, Product Creation Made Easy. Which shows you in an easy and step-by-step manner how to ideate, create, and launch your very own digital product in 21 days or less and actually make it high-quality so you can slap a nice expensive price on it and get yourself your very own best-earning, worst-selling product.

As I’ve explained in this email, it ain’t cheap.

It’s not for people who just want to look around and see what I’m talking about without implementing anything. If you’re not serious about creating and selling your own products, don’t even consider it.

If you are serious however, click the link here: https://alexvandromme.com/pcme