Product Creation

Normal wisdom makes you think you should:

• Do months of useless market research

• Settle on a problem you think your market wants to solve

• Look at your competitors for inspiration on what solutions they’re offering

• Slightly alter their solution to make yours seem unique

• Create a minimum viable product

• Test & validate the product extensively behind the scenes

• Waste months building the final sellable product

• Only once everything is finished can you launch the product and put it on sale

But what if I told you that it’s entirely possible to do all of the above at the same time, or better yet, skip all of these steps entirely?

Yeah that’s right.

Imagine an approach that allows you to go from idea to getting paid in only 7 days. No matter what market or industry you’re in. No matter what your prior history or experience is.

And aside from the obvious benefit of going through the process at lightning speed compared to traditional product building. You’re also getting paid plenty, with more guaranteed on the way, and you’ve even got a finished asset with unlimited leverage you can use to keep earning a steady income for years to come.

Even more.

It’s the same approach I’ve used repeatedly in the last couple of months to create multiple profitable product launches.

An approach that’s supported by the ideas and principles taught by leading figures such as Ben Settle, Dan Kennedy, Eugene Schwartz, Dan Koe, JK Molina, and many, many more.

Even more.

It allows everyone who uses it to safeguard their resources. Never again will you spend time and money on a project that didn’t deliver any results.

I bet this sounds impossible.

But I can guarantee you that it works. Not only will you almost guarantee every creation you make to be an instant banger for your market. But in the slight off-chance, since people aren’t always as rational as you’d like, that you’re idea isn’t the life-changing opportunity you thought it was, even in that case, you have access to a unique and almost unspoken about mechanism that makes sure you never ever spend more resources on something than it’s going to return to you.

All but guaranteeing you always win with every choice you make.

At first, I didn’t believe it either. But since then I’ve used it on a few rare occasions and it totally amazed me. In fact, I used the mechanism not too long ago and I ended up still getting paid while literally putting in no work at all.

What’s more?

My customers loved me for doing this and they now trust me even more!

Anyway, that’s enough teasing for now.

I’ll share all of my secrets and tell you everything you want to know about this topic in Product Creation Made Easy.

Click here to find out more: https://alexvandromme.com/product

Once upon a time, I received the following message from Gaurav, a long-time reader, after he bought my Abundant-Client System course (not currently for sale):

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I saw there was a sale on your Abundant Client Acquisition System and had to get it.

The course didn't disappoint. It's so good I went through it a second time in 2 weeks.

===

Now, I don’t know about you. But that’s one of the best compliments I could ever receive.

Most people lead busy lives.

So for someone to go through my course twice in short succession means it’s definitely well-received and a high-quality course.

In fact, I can guarantee the majority of people who buy online courses never completely go through most of the stuff they buy.

So this is saying something.

Secondly.

He also casually saw that I was running a promotion on the product and he immediately grabbed it—just like that.

Which goes to show you the power of mailing every day and building a relationship of trust with your reader (and proving you know what you’re talking about).

But obviously that’s only to get people to buy your stuff.

You’ll have to make quality products if you want to get messages similar to the one above.

After all, nobody runs a business on the first sale—it’s what you sell people next that earns you 80% of your income.

Which is no different when it comes to writing.

No author gets rich off of one book. Everyone who makes a living writing does so because of an entire series they’ve written, which they can sell to people who found, read, and enjoyed the first book in the collection.

The problem?

Most people only have one product, one book, or one offer to sell to people. And those that don’t often rush the process, giving up quality for quantity in the process.

And while I’m definitely no expert and will never claim to be one.

I have picked up my fair share of product-creation experience (even to the point where I can produce high-quality products in an extremely short time).

So if you’d like to learn my ways, then definitely check out Product Creation Made Easy where I’ll show you how to ideate, create, and launch profitable products in 21 days or less.

Click here to learn more: https://alexvandromme.com/product

Before I dive into today’s topic, I want to preface this with the following:

Building a high-quality product that delivers on its promises and leaves the customer with the feeling they got ripped off is essential.

That said.

The quality of the product, in 99% of cases, by definition, is never the reason why you’re not selling anything.

Simply put: people can’t experience the quality of your product (or lack thereof) if they didn’t purchase it in the first place.

Why am I telling you this?

Well, because I see it all too often how people build a product, write some ads, run those ads, barely get any sales, and go back to working on their product hoping a better product will fix all of their issues.

All of which couldn’t be further from the truth (again, don’t sell shitty products—but it’s important to know what’s causing your lack of sales).

The true issue, more often than not, comes from your marketing… more specifically, from the fact you’re trying to create demand that doesn’t exist for a product, nobody wants instead of channeling the demand that’s already there into a product people simply didn’t realize they wanted yet.

Big difference right there.

This doesn’t mean your product isn’t good. I’m certain it’s got its uses.

But nine times out of ten you’re highlighting the wrong features, solutions, and especially problems (I can’t tell you how often you’ll see people creating products looking for a problem instead of looking for a problem and creating a product to help solve it) associated with your product.

Long story short:

Find out what people want or struggle with, then communicate your product in such a way it’ll fulfill what people are looking for (this goes for every type of product or server, whether health, fitness, financial, technological, arts, hobbies, entertainment, or anything else for that matter—nobody buys a product that doesn’t look like it solves a problem or fill a need.)

I’ll go deeper into how to go about this process in my upcoming course all about writing and running profitable ads to sell your products and bring you consistent and reliable income.

In the meantime, if you don’t have a product of your own to sell yet, consider checking out one of my best-selling (and definitely one of the more expensive ones) courses, Product Creation Made Easy.

Click here for more information: https://alexvandromme.com/product

Once upon a time, I received the following email from a long-time reader who got his hands on my Product Creation Made Easy framework (and who prefers not to share his full name):

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I have a couple more items to go but just wanted to let you know that I've had a number of 'a-ha!' moments.

Favorites include: Prevalidation and minimal viable product and ideation.

Another thing that I personally appreciate is that it's not spread out in 50 modules. This hits the important things and gets me started – great for busy folks like me.

So far – easy 5 star product.

===

I’m partly sharing this to boost my ego and tell you about my confirmed 5-star-worthy product and how it helps people create profitable digital products in 21 days or less from start to finish—that is, from ideation, all the way to launch and beyond.

But that’s not all.

More importantly, I’m sharing this to show the importance of knowing who your customers are. In my case, that’s, more often than not, busy folk working a job, taking care of their kids or other family members, while using almost all of their remaining hours to work on their creative passions and build something that’s uniquely theirs.

More.

Whether you’re writing a book, recording an album, working on a video game, running a fitness business, tending to your garden, improving your cake-baking skills, or getting your digital marketing agency up and running (all of which are real examples of people I spoke with on my list)… When creating a product, any type of product, a written digital course, a mentorship program, poetry, a card game, or a limited-time small-scale rollercoaster experience in your backyard, when creating such a product, all the principles are—and will always remain—the same.

Now, some guru’s or experts you follow might not like to say or hear this.

But that’s only so they can feed (and sell) you the same crap over and over again by disguising it as somehow “being different” or “only working in this market”.

Which is nothing more than a pile of crap.

Everything inside Product Creation Made Easy is as evergreen as it gets. It’s always been useful, it will always remain useful, and it’s as applicable in your market as it is in the next guy’s.

The only downside?

There’s no hand-holding or spoon-feeding.

I give you the tools, the reasoning, the examples, and the know-how to create your next (or even your first) profitable digital product in 21 days or less. But I can’t create it for you. That’s something you’ll have to do yourself.

It’s as they say, you can bring a horse to water but you can't make it drink.

Anyway.

Here’s the water, go and drink some: https://alexvandromme.com/product

Instead, more often than not, it’s about how you paint that offer.

Sure I could tell you about how I’ve got a 12-module course that’ll teach you the ins and outs of product creation, without any of the laborious and time-consuming task of doing interviews, surveys, or any of the nonsense ‘market research’ methods.

I could go on and on about how every module is written with simplicity and clarity as the main focus. And how it takes less than 3 hours to go through while covering all three different phases of developing and selling a new product (I.e., ideation, creation, and launching) without leaving not a single important detail behind—yet still making it so easy even a 10-year-old could do it.

I could say that.

But would that be as impactful as telling a story about how almost everyone who went through my course, no matter their skill level, whether they were a course creation master, or had no prior experience creating any kind of content whatsoever—let alone having written even a single article anywhere—and applied my teachings told me how much they learned from the course… and more importantly… how fast and easily they made back their initial investment ten times over.

I’ll take my chances and say that way of saying it would have a bigger impact.

Anyway, while we’re on the topic.

Why don’t you check out my Product Creation Made Easy framework out?

Click this link for more information: https://alexvandromme.com/product

This morning I got up and, as usual, went to my desk, powered on my PC, and started reading through my long list of potential topics and valuable ideas to write today’s email about.

But then, out of nowhere, I remembered a conversation I had last year with a friend and reader of mine (not sure he wants me naming him).

He messaged me—out of the blue—and asked whether I had a course about writing emails.

(I’ll paraphrase this to the best of my ability, since, you know, it’s been a while)

“Uh, yeah I do, that’s kind of my main thing—I’ve got two different ones, actually,” I answered.

“No, no. I mean a course teaching how to do the actual writing,” he replied. “How to get up each morning and put your pen on the paper or your fingers on the keyboard. How to make a daily habit out of it. How to keep it fun and exciting. See, you’re one of the best people I know to talk about this stuff because almost no one writes as much as you do, and definitely not with the same passion and enjoyment as you.”

Now, I wasn’t quite convinced of the idea at the time.

I said it was intriguing and wrote it down on my long list of interesting ideas to think about, but it’s been there ever since and I never gave it another thought.

That’s until today…

The idea came back to me after when in the past 2 weeks a few readers told me they had trouble writing emails and/or content. Some mentioned they didn’t have the time to do so, others said they just didn’t have the inspiration or the discipline to get the job done.

All of this combined made me realize how much I could help by creating a product such as this one.

As for the name, the design, the format, the delivery, the main selling point, or even the chapters of the course itself, I have little to nothing.

All I have is a seed in my mind shouting “How to make writing fun, easy, and enjoyable (while writing faster than ever before)” and I shall water and care for this seed for the next few weeks to see what wonderful exotic plant will come out of it.

In the meantime, if you want to master the art of email marketing or how to grow your own email list and sell your own products, then check out Email Valhalla for more.

Click here to learn more: https://alexvandromme.com/valhalla

So says musical genius Jacob Collier.

“Every note can be played with every chord, as long as you find the right ideas and consequences to support it with.” (paraphrased)

He’s not just spouting BS either.

He proves the statement to be true time and time again.

Which goes against almost everything most people have ever been taught about music (if they’ve even been taught anything to begin with).

But this isn’t just for music. This goes for almost everything you do, every product you build, every service you launch, every art piece you create, every story you write, and even personal flaws you might have as a person or a business.

Nothing is ever “wrong”.

You just haven’t found the right ideas or scenarios to apply them to.

List all of your so-called “flaws” and find a way to turn them into a strength. Take away all of the ammunition your opposition might have, remove potential buyer’s objections, and better specify your target market (which includes repelling non-suitable buyers).

As for an example.

My flagship course, Email Valhalla, is an all-text, no video, no audio, no nothing other than plain-text course.

Some might call this a flaw.

I don’t agree.

I made the deliberate choice to keep it all text.

First, I simply don’t enjoy creating video or audio content. Writing is my bread and butter. And if I enjoy writing more, then you’ll enjoy reading it more as well (not to mention the fact that the content will simply be more valuable, more though-true, better put together, and of a much higher quality than it would be if it were in any other format).

Secondly, I find it hard and difficult to learn from video courses. They take too long to go through, it’s hard to stay focused since you’re easily deceived into believing you’re listening and studying while you’re mind is drifting off and not really focusing on the true meaning of what is being said.

Whereas text requires you to actively read (and think about) what is written.

This leads to me getting better results out of books and written courses than out of video courses or webinars.

And, assuming I do a good job of attracting like-minded and similar people, I’m guessing that’s the case for most of my readers, including you, as well (not to mention that my main form of communication, email, is a written medium).

So that’s that.

The flaw of it being only a written course isn’t so much of a flaw anymore, now is it?

Anyway, if you liked what I said, you might want to check out Email Valhalla and get it for yourself here: https://alexvandromme.com/valhalla

Every product has flaws.

So does every service, every piece of content, every work of art, every person, every institution, and everything you see all around you has flaws. There’s nothing exempt from this rule.

But that doesn’t mean everything is bad.

In fact, it’s the contrary. It’s those flaws that give meaning and value to everything you use and consume. Perfection is another word for meaningless.

The things in life that don’t have flaws, don’t upset some group of people, or don’t work or function exactly as some group of people would hope, those are all meaningless and have nothing to offer.

People differ by nature.

Everyone has different needs and requirements, different interests and passions, different tastes as well as dislikes. Something that’s perfect for everyone, by definition, has to be so bland, so generic, so stripped of everything that gives it meaning, that it becomes all but useless, obsolete, and devoid of meaning.

Give me one valuable product, one great work of art, one anything really that does everything perfectly for everyone all around the world.

But let’s get back to why I’m yapping on about this.

What I wanted to make clear is that whatever it is you’re creating, it has to have a flaw.

And wherever there’s a flaw, there’s an opportunity.

More precisely, there’s an opportunity to highlight, not belittle, but highlight, maybe even exaggerate, your flaw. Talk about all of the flaws you can find about your product, then talk about why your creation has that flaw, what that flaw allows it to do or why it needs to have that certain flaw for it to work as you intended to do.

Every flaw gives meaning to a creation.

Highlighting the flaw turns it into a strength for the right group of people your creation is made for while automatically disqualifying and repelling everyone it doesn’t benefit (which would’ve been awful customers to deal with anyway).

A high-powered industrial vacuum cleaner will make a lot of noise—that’s considered a flaw. So highlight how much noise it makes by clarifying the noise is exactly because of the extremely high suction capability the vacuum cleaner has (something your ideal customer wants).

On the other hand.

A compact vacuum cleaner made for at-home use will obviously be a lot less powerful because it has to be a lot smaller, and more compact, maybe even with a pretty design, to fit in with the interior or be easy to hide away in a closet or a shelf. Highlighting the flaw of it being less powerful than an industrial one by explaining how a less powerful one allows it to be as small as possible while also being completely silent during its use.

Now, you might find this to be a stupid example, but either way you get the point.

Highlighting your flaws and turning them into sales angles is an extremely powerful copywriting tool that could singlehandedly ‘disarm’ your, oftentimes wary, customer from most (if not all) his objections—or at the least it won’t cause your customer to dismiss your product if he has to learn about your product’s flaws on his own without your explanation as to why that’s the case.

Anyway.

If you’d like to learn more about how to talk about, promote, and sell a great product (or even how to create one) then you might want to check out my Product Creation Made Easy framework.

It definitely ain’t cheap, but that gives you an indication of how high of a quality you can expect from it.

The product wouldn’t have been nearly as good, nor would I have been able to create a high-quality one, if it hadn’t supplied me with the resources I needed to support myself while I kept working on it to make it as good as it could humanly be.

Not to mention the amount of praise and kind words I get from people who bought the product at the current price.

Anyway.

Enough time talking.

Check out Product Creation Made Easy here: https://alexvandromme.com/product