Podcasts Archives - Alex Van Dromme

Social media is a new thing.

Marketing and sales aren’t.

There have been plenty of ultra-successful marketers selling all sorts of products, services, and even experiences for far longer than social media has been around.

Don’t get trapped in this mindset that social media is the end-all-be-all. The only people who want you to believe that are the ones who want to sell you their social media course.

I’m not saying social media doesn’t work—it does.

But it’s not for everyone and it isn’t your only option.

Realize that, while powerful and useful, social proofis far lower on the ladder of necessity than you might think.

90% of all the ads you see (if not more) don’t use any kind of social proof. They simply make you aware of a problem you might be having, and then offer you a potential solution to said problem.

If the advertiser did his homework, aka he knows what keeps his market up at night, then the problem will be so close to home you can’t help but pay attention to whatever solution the ad might be offering. And if the solution is positioned correctly then you, the customer seeing the ad, will end up buying it.

Regardless of whether you’ve heard of the product before or your next-door neighbor Nancy also happened to have used that same product.

Once your realize this, that’s when countless doors will open for you.

You’ll realize all you have to do is get your product, service, or better yet, yourself (and a plug to your email list—the most valuable asset you’ll ever build and which allows you to create repeat buyers and die-hard fans instead of having to survive on one-time sales) in front of your target audience while talking about their problems or their interests—regardless of what market you’re in (every single product in the entertainment industry solves the “problem” of boredom—which just so happens to be at an all-time high right now; making it the best time ever to grow your entertainment business if you know what you’re doing).

Some possibilities:

Run ads on Google, Facebook, Amazon, popular forums, or wherever your target audience hangs out (simple yet effective)
Get on podcasts as a guest speaker: start small and build your way up. You won’t get on Joe Rogan’s podcast as a no-name but there are thousands of people with dreams of building a big-name podcasts who just so happen to always have a need for guests to interview. Mention what you’re working on and how that could interest their audience and chances are most, if not everyone, would like to talk to you.
Write blog posts, articles, or press releases for online newspapers, other people’s blogs and email lists, internet magazines, or any of the tens of thousands of media outlets all scattered around the internet (most of which are owned by people who dislike writing articles but want to publish as much content as possible so they can make a living off the ad revenue)
Message local newspapers, radio shows, or television channels: Most people lead boring lives. So just by building a business or doing something artsy or creative, you instantly become so much more interesting—which is more than entertaining enough for every local media outlet to want to interview you (what’s a better story than the “local celebrity”?)
Meet new people and keep an eye out for potential joint-ventures: You’re not alone in your market. Use this to your advantage. Work together with other creatives or entrepreneurs. Ask if they’d be interested in recommending you or your products to their audience if you’d do the same for them (or simply pay them to recommend you).

There’s a lot more where that came from, but this should be more than enough to keep anyone busy for quite a while already.

After all, no amount of information will save you if you never get to implementing things.

So get to it.

Start implementing at least one or two of these and build yourself a big email list.

At that point, you might want to master how to write engaging, entertaining, and persuasive emails that’ll help sell your products while keeping your readers reading day after day as well.

For that, consider checking out Email Valhalla here: https://alexvandromme.com/valhalla

Here’s something I heard the other day:

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There’s 8 billion people on Earth.

1.4 billion are Chinese.

You could then argue that about 1 in 5 (rounded down for simplicity) children born are Chinese.

So statistically speaking, you could say that if you’ve got 4 kids and you’re expecting a 5th, it will be Chinese.

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Now that silly little joke might not be all that useful.

But let’s think about some other statistics:

There are over 2 million podcasts.

Yet 90% of them never created more than 3 episodes (that’s 1.8 million gone already).

Even more.

99% of podcasts quit before their 21st episode.

So all you have to do is to publish 21 episodes to get into the top 1% of podcasts.

Think the top 1% isn’t good enough?

Here’s some other statistics:

The top 8% of bloggers make a full-time living.

The top 8% of YouTube creators make a full-time living

The top 11% of gamers on Twitch make a full-time living.

Now, yes, arguably these first statistics are for podcasts and I’m guessing you’re probably not running a podcast. And these second statistics are for different media so they’re not directly comparable. But I guarantee you that these numbers will look almost identical no matter what medium, market, or niche you look at (assuming it’s easy for newcomers to join the market, as it is with creator markets).

Point in case.

We’re currently—without a doubt—in a newsletter bubble. With millions upon millions starting and writing their own newsletters (even more than there are podcasts).

So how many of those do you think will get past 52 editions (I’m assuming a weekly newsletter because that’s what seems to be most popular)?

Hell, how many people do you think will even make it past 10 editions?

See, most people quit way too easily.

And one of the main reasons people quit is a lack of results early on.

Which is actually an easier problem to fix than you might think.

The big problem many of these quitters have, aside from not reading my emails, is that they try to figure everything out themselves.

They don’t ask for help. They don’t get support. They’re only looking for free solutions (and we all know ‘free’ is the most expensive option there is). And they think of every transaction as “getting scammed”.

You see, I kind of feel bad for these people. I pity them, I truly do. I also can’t stand their stubbornness and their “know-it-all” attitude.

And I’m allowed to say this because I even used to be one of these people myself when I was younger.

Young, stubborn, and arrogant.

Here’s some slight unrelated advice: never work with these types of people. They’re a pain in the butt and will do you nothing good. I write my posts, emails, landing pages, opt-in pages, welcome email, and everything I can write in such a way to heavily curate and repel these types of people as much as possible.

These know-it-alls simply don’t deserve to be on my list.

And that’s how I know you’re not one of them.

You’re here to learn, to improve, to get better, to invest in yourself and your future. And you sure as hell won’t quit without giving it everything you’ve got.

So with that said.

Maybe you’d like to finally go in and improve your email writing game. If that’s the case then consider checking out Email Valhalla here: https://alexvandromme.com/valhalla