Personality-based Marketing

Newsletters (and email lists by extension) are undoubtedly a big bubble right now and have been for a while now.

In fact, I’d argue in a few year’s time about 80% of all newsletters will disappear, either on their own or because people get tired of them and unsubscribe.

Case in point: most people always start by subscribing to 10-20 newsletters but trim them down to a select 2-3 a year later.

So what's the takeaway?

You need to stand out and be memorable while you still can. The goal is to end up along those 2-3 email lists people stay subscribed to.

Meaning everything you do should be with the following thought in mind, "how do I become the most memorable in my reader’s mind?".

That means:

1) be original
2) go against the grain
3) send often, the more the merrier

And no, people won't get tired of seeing you in their inbox, I'm living proof of that. (sometimes send 20+ emails in a week and nobody complains)

That said.

There’s a right way and a wrong way to go about it and write emails. Do it wrong and in the best-case scenario it’ll take you months, if not years to make any meaningful progress. Worst-case scenario, you’ll burn out, start blaming the system or the market, believe it’s all a scam, and give up before anything good happens.

Make sure you do it right by studying the fundamentals I teach in Email Valhalla.

Click here for more information about Email Valhalla: https://alexvandromme.com/valhalla/

Once upon a time, I received this testimonial from long-time reader, Aaron, who wrote:

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Alex delivers gold nuggets of information and inspiration every day. I enjoy his authentic, direct perspective. He is really passionate about what he does. Walks the walk and puts in the work to grow.

When I first started on Twitter, I signed up to many copywriter email lists because who better to learn from than them. Over time, I vetted out creators like Glenn, Tatsuya Thomas, and Virgil Brewster. While keeping Kieran Drew and Alex around. Can't wait to see where he goes.

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I want you to read that last paragraph again.

Too often I hear people struggling and moaning, thinking they have no chance of breaking through in a “saturated market” with many (and I mean MANY) big creators, experts, leading figures, and authorities in the field.

But here’s the thing.

People aren’t drawn to knowledge, results, or previous war stories.

They’re drawn to personality, reliability, commitment to the craft, and engaging stories—all of which you can give people right now, right here. No matter your prior experience, no matter how long you’ve been in the industry already, no matter how many followers you might have on a certain social media or which business you’ve previously worked with.

More.

It’s never been easier to “breakthrough” than it is now.

Modern technology allows you to reach everyone, everywhere, and at any time you desire.

The only things required are the will to create, the commitment to show up day after day, and knowledge of the simple foundations that transcend products, media, markets, ideas, philosophies, and everything else we’ve come up with as a species.

Even more.

You don’t need to be on social media to make this happen (god forbid if this is the only place people can hear from you).

The best place to make all of this happen is straight in their inbox, where there’s no competition, no algorithm to obey, and no fear of your message not getting delivered.

Which leads me to Email Valhalla.

It’s my flagship course that teaches you all of these simple fundamentals you require to make it work. To build your business with a focus on freedom, simplicity, and enjoyment—your email empire.

Check it out today: https://alexvandromme.com/valhalla/

If you haven’t lived under a rock for the past decade, you probably know who Henry Cavill is.

In case you seriously don’t know, he’s an English actor mainly known for his role as Superman in Man of Steel, Geral in The Witcher TV series, his depiction of Sherlock Holmes in the Enolma Holmes TV series, and many more.

Something else entirely Henry Cavill is known for is his immense love and passion for gaming and nerd culture as a whole.

Cavill reportedly missed the call telling him he got the part of Superman because he was busy raiding in World of Warcraft. He was referred to as “a living encyclopedia” on the set of The Witcher, built (and games on) his own custom-built gaming computer—he even live-streamed the whole thing. As well as he regularly talks and nerds out about everything that has to do with Warhammer 40k.

And, not unsurprising, many of his fans love him for it.

So much so that people in the gaming and nerd culture communities are proud and excited to call Cavill “one of us”.

Now, this information might not seem all that useful to you, but it is.

Because think about it: How would Cavill being so open about his passions and his interests (including his appeal to the gaming and nerd-culture communities) impact his work as an actor?

Would the movies and series he stars in get more or less recognition (especially from said communities)? Would those people enjoy those same movies and series the same amount (assuming the stays the same if it were played by a different actor)?

The truth is, none of us know.

This is only a thought experiment and there’s no way to get a defining answer. But I would bet all of my life-savings on the fact the movies he stars in get way better results from audiences alike just because he’s in it as opposed to someone else, who might very well be a better actor, yet isn’t as beloved in the same circles.

Which, once again, brings us to one of the most important lessons in all of business and marketing alike, regardless what you do, what you sell, or what market you operate in: You’re always, first and foremost, selling yourself before anything else.

So now that you know the power of selling yourself first, why don’t you check out my flagship course Email Valhalla that’ll help better sell your personality through entertaining emails that get you paid and keep your readers coming back for more.

Click here to learn more: https://alexvandromme.com/valhalla

In came the following message via LinkedIn a couple of days ago from a loyal reader:

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“… I still show your welcome email to clients as an example of personality infused welcome sequencing.

Nuff respect.”

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The guy’s clients in question?

7+ figure CEOs looking to grow and transform their personal brands.

Goes to show you the power of making a good first impression.

Anyway.

If you’d like to learn how to level up your welcome email, or your whole email game in general, then check out Email Valhalla here: https://alexvandromme.com/valhalla