Opening Line

There are only two parts to a sale

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Those are: opening the sale and closing it.

There’s nothing more to it. It really is that simple. And yet most people stay stuck on the closing part, while completely disregarding the opening.

There are, as with anything, many ways to open a sale, or more specifically in our case, an email. Anyone who claims there’s only one way to do something is full of shyte and undoubtedly trying to sell you something (often something subpar, if not straight trash).

But that doesn’t mean some ways aren’t better than others.

You could learn a few evergreen ways of opening an email (which I do teach in Email Valhalla) and solely rely on those. But that does keep your options limited and runs the danger of boring you out when writing emails (and if you don’t enjoy writing them, your readers won’t enjoy reading them).

So where does that leave you?

Well, in my case, there’s a simple litmus test I use every single time I write an email to determine whether an email opener is worth using.

Now, remember, I’m a simple man.

I like to do business in a simple way. I despise everything complex—complexity is often a smokescreen for incapableness—and never want anything to do with it. So beware that when I tell you my litmus test you’ll almost undoubtedly reply by saying that it’s super obvious, that everyone knows this, and that this couldn’t possibly be helpful or worth teaching people.

But to that I’ll have to ask you to remind yourself that knowing and doing are 2 very different things.

Many people will know this, yes. Almost nobody will think this is something new or revolutionary, really, it’s the most old and obvious thing there is. But then again, almost nobody actively reminds themselves of this litmus test, this simple question, when writing emails.

And it shows, because so many people fail at writing actual good, engaging, valuable emails that can sell.

Anyway.

If you’d like to learn my simple litmus test (and how to actually implement it instead of merely “knowing” it), get your hands on the 7 evergreen ways to open an email or anything else related to building an absolute beast of an email (business) empire.

Then check out Email Valhalla today: https://alexvandromme.com/valhalla


Netflix comedy special waiting inside

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What's a writer's favorite dinosaur?

A thesaurus.

Now, perhaps this silly little joke won’t land me a Netflix special together with Dave Chappelle, after all.

But it more than fulfilled its purpose.

More specifically.

For the reader (that’s you) to continue reading this email. Which, if you’re currently reading this, did its job.

See, whereas the subject line of the email serves the one and only purpose of making people open the email (unless you’ve already established a relationship with your reader—at that point, the subject line matters a lot less than the “from” line), the opening line instead serves the one and only purpose of getting people to read the second line, and then the third, the fourth, the fifth, and so on.

Now, there are many ways to write great opening lines that make people continue reading.

One of which is to be different than every other email in your reader’s inbox, to say something unique, to be entertaining even and make them smile—or at least chuckle internally.

Of course, the story doesn’t end there.

You’ll want to follow up your email with something education, informative, inspirational, or anything that gives your reader the feeling of being worth their time—simple entertainment won’t have people coming back for more every single day after all.

The simplest way to do so is by tying the topic of the opening line to a useful lesson or insightful anecdote.

After that it’s simply a matter of connecting everything together and packaging it up into an enticing and simple-to-follow call to action.

So if you enjoyed this mini-masterclass in grabbing attention (and keeping it) when it comes to email writing, then you’ll want to check out my flagship course Email Valhalla which will teach you all about how to write emails that get you paid while keeping your readers reading day after day.

Click here for more information: https://alexvandromme.com/valhalla