Gurus

People don’t care about “value”

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At least not your ideal customers.

For one, everything useful can be found online for free. There’s no arguing about that. Even more. All of the most useful pieces of information are already known by your customers, your readers, and almost everyone else in the market.

So people aren’t buying value.

They’re buying adventure, cool tips and tricks, exciting so-called “secrets”(which are nothing more than gimmicks that only make up 1%–2% of the final outcome—and which won’t help anyone who doesn’t already have the foundation down), and most importantly, they buy a new perspective, or in other words, new insights.

This is what those “give everything away for free” people are missing (what’s free isn’t being valued, let alone used and implement) as well as the people who swear you need to hard teach, educate, and share as much “value” as you possible can.

Spoiler, you don’t.

Just take a look at my emails (or anyone else running a successful business you admire for that matter). I’m not teaching you how to do stuff (at least not for free).

I’m sharing tips with you every single day, yes.

But not about how to do something.

I’m sharing tips about what to think about, how to look at the things going on in your market, new ways you might consider approaching opportunities you have, or other insightful realizations that lead you towards better knowing what to focus on (as opposed to a step-by-step plan on how to do something).

Speaking about how-to content.

If, by any chance (no idea why that would happen), made the realization, or gotten the insights, that, perhaps, building a list and writing daily emails to better build a relationship with your ideal customer, write better, more targeted content, and sell more high-quality products, and getting thanked for it by your customer, if you realized that might be a good way to go about things…

Then do check out Email Valhalla where I do indeed teach more about the exact steps you can take to do exactly that.

Tickles your fancy?

Then check out Email Valhalla here: https://alexvandromme.com/valhalla


Dan Kennedy once said:

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"Everybody who makes a lot of money defies industry norms. Everybody who makes average money conforms to them."

Now think about this:

What do most people do?

They all follow in some random gurus footsteps, almost blindly copying whatever he and the rest of the market does. Always doing the thing that seems right and playing the game as most would expect. They follow the rules without knowing why the rules are there in the first place, let alone questioning whether those rules are actual rules you should be following.

They’ll say stuff such as:

"Oh everyone attaches a random picture of themself to their LinkedIn post (one that has nothing to do with the post whatsoever). Let's do the same!"

"Oh everyone is praising "value" (even though most don't know what it means) and giving everything away for free (i.e. not getting paid). Let's do the same!"

"Oh everyone is using ChatGPT to come up with topics to talk about and writing awful hooks that ooze 'emotionless and templates writing'. Let's do the same!"

I hope you can see how that’s a problem.

A problem that’s easily solved if you simply think for yourself one second.

Think about what (and why) you’re doing something. Then stop merely copying other people just because they're doing it. They might be successful with it, even because of it, but that still doesn't mean anything. You won't become successful merely by being a copycat of someone else.

How often has that worked out for someone in history?

So what do you do instead?

You defy the norms.

Here's the exercise Dan Kennedy recommended:

Take out a piece of paper (or whatever you use to write on) and make a list of everything that's an industry norm in your business — how things are prices, how things are sold, how they are deliverd, how they are advertised, how they are marketed, what kind of content gets created, how contracts are made up.

Idenfity and isolate every single thing you can think about that's an industry norm people in your business conform to. (This should be a list of over 100 different items).

Then try and figure out how you can defy as many of them as humanly possible.

"You will transform your income in direct proportion to the number you manage to violate," Dan Kennedy adds.

I've been doing this slowly but surely from the start with how I approach social media, how I write my emails, and how I create and sell my courses. And I call tell you that my income increased in direct proportion with the norms I defied.

I urge you to try it yourself.

Don't delay.

Pick up a piece of paper today and do the exercise.

Then send me a message in a few days sharing how much results you're already seeing that quickly.

On another note.

The best and easiest way to define the norms is to build an email list of your own so you can define the rules of how you work and what happens in your domain.

There where where nobody has any power but you.

This allows you to defy—even define—your own norms.

To learn more about how to grow and monetize your email list, check out Email Valhalla here: https://alexvandromme.com/valhalla


Complexity is overrated

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Complexity seems to be “in” right now, unfortunately.

And it makes no sense at all.

Everywhere you look, you’ll see some new social media influencer praising his new 50-step funnel, his 30 different opt-in pages, with 15 different lead magnets, for which he’s using 100 different ads, each meticulously being tracked to determine the optimal copy, creative, targeting settings, and every other option you could ever imagine.

The irony is that the same influencer, in reality, has no idea what they’re doing, is putting in hundreds of hours to get this all to work, and might only be getting a 5% increase in total revenue for his effort (if he’s even getting an increase in revenue at all).

See, both in live and in business, it’s always the simple solutions that perform best.

I’m obviously biased when I say this.

But I’ve never seen it not be the case, where a simple solution not only allows someone to 1) free up more time to work on more important things or not have to work at all, and instead spend their time doing the things they love most in life 2) understand how everything functions a lot better and a lot clearer, making it not only much easier to make their solutions perform better but almost guaranteeing the success of the effort they put in and 3) if they happen to work with clients, they’ll undoubtedly get better results because of how easy and simple it is to both explain their frameworks and implement the framework in the client’s business.

While complexity looks cooler and might attract newbies and shiny object addicts…It’s the simple solutions that attract the best customers, get the most optimal results, and make for a more enjoyable experience.

See, I have three main business pillars: simplicity, freedom, and enjoyment. If something doesn’t align with one of those pillars, I don’t do it.

And that should tell you a lot about my business models.

Anyway.

If you’d like to see for yourself how to thrive with a simple email business, then check out Email Valhalla here: https://alexvandromme.com/valhalla