Freedom

I don’t want money

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I want freedom over my time.

I want the freedom to work from wherever I want, with whomever I want, whenever I want, and on whatever I want.

But that doesn’t mean sitting on the beach drinking cocktails all day.

That gets boring quickly.

No, I do want to work.

But it has to be work that allows for creative self-expression and interesting challenges to overcome. I want to keep pushing myself further and achieve more today than I did yesterday.

As the old adage says, it’s about the journey, not the destination—yet it never feels as such.

In short.

I don’t want less work.

I want less meaningless work so I can replace that time with more meaningful work. I might not even call it “work” anymore when it comes to it.

But that’s what it is.

Work I truly and utterly enjoy doing.

And the only way I can think of to get there, and more importantly, stay there, is to start building something of my own. To develop my skillset, build my own offers, grow my customer base, and become my own employer.

The specifics don’t matter. It’s about the big picture here.

That’s the ultimate goal. To be truly free to work on whatever I want while getting paid more than enough—which is only to rid yourself of all the symptoms that come with not being paid enough, not the goal in and of itself.

So no. I don’t want money.

I want the freedom of self-expression and meaningful work.

If you find yourself nodding in agreement right now. Then maybe it’s time to stop wasting any more time and get to it.

Also, if I can recommend an immensely valuable skill to learn that’ll be incredibly useful to you, no matter what path you’re going down, then it’ll be to learn and master the fundamentals of marketing, and more importantly, email marketing. Because that’s going to enable everything else you’ll be doing.

And for that, there’s no better place to be than Email Valhalla.

Check it out here: https://alexvandromme.com/valhalla


You don’t want money

by

You want freedom over your time.

You want the freedom to work from wherever you want, with whomever you want, whenever you want, and on whatever you want.

But that doesn’t mean sitting on the beach all day drinking cocktails all day.

That gets boring quickly.

No, you do want to work. But you want work that allows for creative self-expression and interesting challenges to overcome. To keep pushing yourself further, to achieve more today than you achieved yesterday.

As the old adage says, it’s about the journey, not the destination—yet it never feels as such.

In short.

You don’t want less work.

You want less meaningless work so you can replace that time with more meaningful work. You might not even call it “work” anymore when it comes down to it.

But that’s what it is.

Work you truly and utterly enjoy doing.

And the only way to get there, and more importantly, stay there, in my humble and accurate opinion, is to start building something of your own. Develop your own skillset, build your own offers, grow your own customer base, and become your own employer (this includes working as a freelancer if that’s what you enjoy most).

Then, and only then, when you’re truly free to work on whatever you want while getting paid more than enough—which is only to rid yourself of all the symptoms that come with not being paid enough, not the goal in and of itself—then and only then will you truly live the life you’ve always dreamt of living, even if you don’t realize it yet.

You don’t want money.

You want the freedom of self-expression and meaningful work.

So stop wasting any more time and get to it.

And if I can recommend you a immensely valuable skill to learn that’ll be incredibly useful to you, no matter what path you’re going down, then it’ll be to learn and master the fundamentals of marketing, and more importantly, email marketing. Because that’s going to enable everything else you’ll be doing.

Anyway.

To learn more about my solution to master email marketing fundamentals, check out Email Valhalla here: https://alexvandromme.com/valhalla


I love the Transformer movies

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And I’m not afraid to say it.

See.

Ever since I was young, I remember loving the Transformer franchise, getting multiple Transformers action figures as Christmas and birthday gifts and whatnot, and when I outgrew those action figures, I ended up spending hours playing Transformer video games.

I eventually outgrew those.

But then I started getting fascinated by film music, at which point I was deeply obsessed with—among others—the original Transformer soundtracks by Steve Jablonsky, and later got fascinated by filmmaking as a whole.

And look, the Transformer movies have many flaws—more than anyone could count.

It also didn’t get better as time went on (Don’t even get me started on the most recent releases).

But you know what? That doesn’t matter at the end of the day.

The franchise doesn’t take itself that seriously. And why should it?

It’s making a world of its own. I have no doubt that when Michael Bay was directing Transformers he said to himself “you know what would look totally sick and make for an entertaining picture?” and then did whatever he had in mind.

Without any fear of being ridiculed, of being parodied, of not making “the perfect picture”, there’s no sliver of doubt about the intention behind the films and their entertaining nature.

And it shows in the earlier films (and some scenes of the later ones as well, although arguably less so).

That’s the difference between the artist and the entrepreneur

A true love for the craft—not just the numbers.

And that, to me, is what it’s all about.

See, I don’t care about building the perfect business, the best-optimized funnel, the most automated systems, none of that. It’s not about that.

It’s about the creative freedom. About doing what you love. Thinking something might be fun and enjoyable to do and simply doing it no matter how ridiculous it might seem, how unoptimized it might be, or even how “the public might not like it”.

Authors end up writing the books they wish would’ve been written, simply because they want to experience the joy of reading that story.

That’s the way one should aim to build their creative business.

And if you’re interested to learn one of the ways—if not the best way—to go about building such business, then you might want to check out Email Valhalla here: https://alexvandromme.com/valhalla


Why I don’t care about numbers, data, or statistics

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I know many a entrepreneur who live and die by their numbers.

Every offer they make, every email they write, every decision they make is all backed up by market research, customer surveys, focus groups, testing groups, and everything else you can think of.

And I’m not saying it doesn’t work.

It does. In fact, it might even be the best thing to do. It might even be the most profitable (especially in the short run).

But it’s not how I roll.

For one thing, you become a slave of the market, always chasing where the demand goes—always testing, always iterating, always dependent on the whims of your customers.

You’re essentially choosing to be the one who chases instead of the one who is being chased.

You’ll never truly lead your market (which is a whole discussion on its own).

But more.

You’ll never truly have the freedom to do exactly what you want, when you want, and for how long you want it.

You don’t build a business that survives—even thrives—for years, decades, even generations, by being the one who chases.

Still more.

I doubt anyone who does business this way can ever feel truly fulfilled—which is one of the main reasons I don’t do data.

Everything I do, everything I create, everything I sell is stuff I think is cool (and helps my customers, important not to overlook this part). It’s stuff I’d do regardless of whether I get paid for it or not (the only difference is that I can do a lot more of it when I do get paid).

So here’s something important for you to consider.

If you’re a data person. And you’d like to optimize everything you do for maximum profitability. And you’re prone to chasing whatever the market wants (i.e., you saw AI is “the next new thing” and jumped on the bandwagon, until the hype dies down and you’ll jump to something like VR when it’s “the next new thing”).

Then it’s probably not doing you any good to listen to anything I have to say. Let alone try to implement what I do for your own.

Our businesses (and business philosophies) function differently.

Which isn’t a bad thing. But it’s something to consider.

That said.

If you do share the same philosophy to business. If you aim to build something that’s truly yours, to do the leading instead of the chasing, to think long-term, to stick to whatever you think is cool regardless of what others say.

Then you should check out Product Creation Made Easy.

It’s my entire product creation framework where I show you how to create products you think are cool and stuff you want to create—while still making sure it’s something people would want—all the way from ideation to having a profitable launch and beyond (i.e., to keep getting sales months and even years after the initial launch).

Here’s the link for more information: https://alexvandromme.com/pcme


In what business are you?

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George Lucas decided to do the next Star Wars his way after the initial success of Episode IV: A New Hope (then simply titled “Star Wars”) in 1977.

This meant being in control of as much as possible: filming, editing, merchandizing, sequel rights, and even the funding itself—which he could now do with the profits from the first movie.

He wanted to control pretty much everything except for the distribution.

For that he still had to work together with a bigger studio—something he always despised.

Standard studio negotiations would almost always be in favor of the studio. Giving them as much as 50% to 80% of the profits.

But not this time.

The fact that 1) George Lucas already secured his own funding with his prior profits as collateral for a loan and 2) pretty much every big studio wanted to get their hands on the next Star Wars release meant that the negotiation would look a lot different than studios were used to.

Ultimately Lucas decided to work together with 20th Century Fox, giving them only a 22.5% share of the profits in return for handling the distribution (and putting the Fox logo before the opening credits).

In a later quote, Steven Spielberg said:

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“If you’re an executive, suddenly you realize that if you’re going into business with George Lucas, you are no longer in the 20th Century-Fox business, you are in the George Lucas business.”

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Read that quote again.

Take it in. Then pause and think about it.

Try to truly understand the implications.

Because if you understand what’s going on here. Which forces are at play. And if you do everything in your power to build your business in a similar manner—to create your own business universe in a way.

Then I can guarantee this will be one of the most profitable lessons you’ll ever learn.

Don’t think of yourself as being in the “personal-branding”, “copywriting”, “life-coaching”, “web-design”, or even the “marketing” business.

You’re in the you-business.

Just as I and everyone who works with me is in the Alex Van Dromme business.

This is why there was no competing with Star Wars back in the day.

They weren’t in the movie business, nor were they in the fantasy or science-fiction business.

They were in the George Lucas business.

And one of the fastest and easiest ways I know to start building your own business universe is to build your own unique, world-driven, and valuable (and profitable) collection of (digital) products and services that you and you alone could offer.

I urge you to try this—I even dare you to try and not be successful after thinking this through and building your own business universe step by step.

Anyway.

If you want to learn how to get started building your collection of products.

Then click the link here: https://alexvandromme.com/pcme/