Film

Here’s a valuable persuasive writing tip (or any kind of writing for that matter) I learned from a screenwriter somewhere (can’t remember who or where I learned it from):

“Plot and character are the two main ingredients to keep the audience engaged.”

Or in other words, at any point in time, if you want to keep the attention of your viewer (or reader more likely), you either need to be advancing the plot one way or another, or you need to be developing the characters.

Fail to do either of those and you’ll end up losing the attention you fought so very hard to get.

One of the best examples I know of to see this in action is the 1987 film Lethal Weapon starring Mel Gibson and Danny Glover.

It’s a one hour and 49 minutes long masterpiece perfectly giving the audience 15 minutes of plot (lots of action, attention-grabbing scenes, discoveries, and plot twists) followed by 10 minutes of character development (more mundane, day-to-day stuff, conversations, relationship forming, getting to know the various people) only to jump straight into non-stop action and plot-developing cinema and rinse and repeat.

At no point does either one become too much, or too little, and at no point does the film lose the attention of the audience by failing to do either.

A powerful lesson to bring into your own writing—especially when it comes to persuasive writing.

There’s many ways to go about doing so.

If you’d like to get a taste of a few of them, then check out Email Valhalla here: https://alexvandromme.com/valhalla

And I’m not afraid to say it.

See.

Ever since I was young, I remember loving the Transformer franchise, getting multiple Transformers action figures as Christmas and birthday gifts and whatnot, and when I outgrew those action figures, I ended up spending hours playing Transformer video games.

I eventually outgrew those.

But then I started getting fascinated by film music, at which point I was deeply obsessed with—among others—the original Transformer soundtracks by Steve Jablonsky, and later got fascinated by filmmaking as a whole.

And look, the Transformer movies have many flaws—more than anyone could count.

It also didn’t get better as time went on (Don’t even get me started on the most recent releases).

But you know what? That doesn’t matter at the end of the day.

The franchise doesn’t take itself that seriously. And why should it?

It’s making a world of its own. I have no doubt that when Michael Bay was directing Transformers he said to himself “you know what would look totally sick and make for an entertaining picture?” and then did whatever he had in mind.

Without any fear of being ridiculed, of being parodied, of not making “the perfect picture”, there’s no sliver of doubt about the intention behind the films and their entertaining nature.

And it shows in the earlier films (and some scenes of the later ones as well, although arguably less so).

That’s the difference between the artist and the entrepreneur

A true love for the craft—not just the numbers.

And that, to me, is what it’s all about.

See, I don’t care about building the perfect business, the best-optimized funnel, the most automated systems, none of that. It’s not about that.

It’s about the creative freedom. About doing what you love. Thinking something might be fun and enjoyable to do and simply doing it no matter how ridiculous it might seem, how unoptimized it might be, or even how “the public might not like it”.

Authors end up writing the books they wish would’ve been written, simply because they want to experience the joy of reading that story.

That’s the way one should aim to build their creative business.

And if you’re interested to learn one of the ways—if not the best way—to go about building such business, then you might want to check out Email Valhalla here: https://alexvandromme.com/valhalla