Facebook Archives - Alex Van Dromme

I finished writing all of the more “technical” modules of the paid ads course I’m working on.

Modules such as how to set up your facebook ad account, how to install your pixel, how to get it to track the right events, and other boring technicalities most people don’t want anything to with.

I won’t say these modules were hell to write, but they sure weren’t paradise either.

And, to be fair, I could just as easily have said “look it up on Google, there are tons of articles out there showing you how it step by step”. Chances are that these articles would have better instructions as well.

But still I found it worthwhile to write and include these types of modules.

For one, if my experience selling info-products taught me one thing, it’s that almost nobody cares about “too much information”. Worse case scenario, people just skip a particular module, never even bothering to check it out.

However, the vast majority of people decide NOT to buy if they think there’s “too little” information. Especially if they feel that they, themselves, might not be “good” enough at a certain aspect, something they fear the product they’re thinking about buying might take for granted and not even bother explaining…

Such as the technical setup of an ad account or a Facebook pixel.

It wouldn’t be the first paid ad course that assumes everything is perfectly set up already.

So, while most people might not need it, it doesn’t hurt for me to add it and it can only make the course a much better product.

Anyway, do with this information what you want. I’m certain you’ll find a way to get something useful out of it.

I would love to promote my ad course right now, and I’ll definitely set one of my signature pre-purchase promotions sometime soon… but not yet.

For now, I’d highly recommend you to check out my course, Product Creation Made Easy, if you enjoyed reading the above anecdote about how I increase the quality of the products I make. Because you’ll learn a lot more similar (and highly valuable) lessons about how to make a high quality course in Product Creation Made Easy.

Check it out here: https://alexvandromme.com/pcme/

Social media is a new thing.

Marketing and sales aren’t.

There have been plenty of ultra-successful marketers selling all sorts of products, services, and even experiences for far longer than social media has been around.

Don’t get trapped in this mindset that social media is the end-all-be-all. The only people who want you to believe that are the ones who want to sell you their social media course.

I’m not saying social media doesn’t work—it does.

But it’s not for everyone and it isn’t your only option.

Realize that, while powerful and useful, social proofis far lower on the ladder of necessity than you might think.

90% of all the ads you see (if not more) don’t use any kind of social proof. They simply make you aware of a problem you might be having, and then offer you a potential solution to said problem.

If the advertiser did his homework, aka he knows what keeps his market up at night, then the problem will be so close to home you can’t help but pay attention to whatever solution the ad might be offering. And if the solution is positioned correctly then you, the customer seeing the ad, will end up buying it.

Regardless of whether you’ve heard of the product before or your next-door neighbor Nancy also happened to have used that same product.

Once your realize this, that’s when countless doors will open for you.

You’ll realize all you have to do is get your product, service, or better yet, yourself (and a plug to your email list—the most valuable asset you’ll ever build and which allows you to create repeat buyers and die-hard fans instead of having to survive on one-time sales) in front of your target audience while talking about their problems or their interests—regardless of what market you’re in (every single product in the entertainment industry solves the “problem” of boredom—which just so happens to be at an all-time high right now; making it the best time ever to grow your entertainment business if you know what you’re doing).

Some possibilities:

Run ads on Google, Facebook, Amazon, popular forums, or wherever your target audience hangs out (simple yet effective)
Get on podcasts as a guest speaker: start small and build your way up. You won’t get on Joe Rogan’s podcast as a no-name but there are thousands of people with dreams of building a big-name podcasts who just so happen to always have a need for guests to interview. Mention what you’re working on and how that could interest their audience and chances are most, if not everyone, would like to talk to you.
Write blog posts, articles, or press releases for online newspapers, other people’s blogs and email lists, internet magazines, or any of the tens of thousands of media outlets all scattered around the internet (most of which are owned by people who dislike writing articles but want to publish as much content as possible so they can make a living off the ad revenue)
Message local newspapers, radio shows, or television channels: Most people lead boring lives. So just by building a business or doing something artsy or creative, you instantly become so much more interesting—which is more than entertaining enough for every local media outlet to want to interview you (what’s a better story than the “local celebrity”?)
Meet new people and keep an eye out for potential joint-ventures: You’re not alone in your market. Use this to your advantage. Work together with other creatives or entrepreneurs. Ask if they’d be interested in recommending you or your products to their audience if you’d do the same for them (or simply pay them to recommend you).

There’s a lot more where that came from, but this should be more than enough to keep anyone busy for quite a while already.

After all, no amount of information will save you if you never get to implementing things.

So get to it.

Start implementing at least one or two of these and build yourself a big email list.

At that point, you might want to master how to write engaging, entertaining, and persuasive emails that’ll help sell your products while keeping your readers reading day after day as well.

For that, consider checking out Email Valhalla here: https://alexvandromme.com/valhalla