Earl Nightingale once said, “Watch what everyone else does—do the opposite. The majority is always wrong.”
Dan Kennedy once said, "Everybody who makes a lot of money defies industry norms. Everybody who makes average money conforms to them."
Someone, somewhere, once said, “In a world of beauty, the ugly stands out”.
At least two out of three quotes are made by highly successful people. Many of the most successful people I’ve come across frequently repeat all three.
More.
They’ve all personally made me a lot of money as well.
And above all, they share an important theme—that of doing things differently.
There’s a lot of value in being a contrarian.
All of this, however, needs an important disclaimer—there’s a lot of danger involved in blindly being a contrarian.
See, becoming a contrarian just for the sake of it won’t bring you much success. In fact, it’ll make you look stupid, and dumb, and quite ironically, you’ll become no more than a conformist chasing whatever is popular at the current time.
No, you’ve got to have some reasoning behind the madness.
You have to be deliberate about how and why you’re doing things differently. You first have to understand the basics. You’ve got to learn and master the foundations and principles some of the brightest minds who came before you bled for to discover and share with future generations.
Regardless of what industry you’re in, you need to know the rules before you can break them.
Everything has an order, everything has a reason.
Yet not every reason is as sound as they often appear to be.
That’s where the contrarian approach comes in—to put everything you’ve been taught so far to the test, and see how far you can push the boundaries established in your industry.
The difference between a true contrarian successfully thriving where no man has gone before and a dunce nobody even pays attention to is that of experience and mastery of the foundational principles his domain is built upon.
Rules are made to be broken, but only after you understand why they existed in the first place.
Don’t rush to the finish goal, skipping your fundamentals in the process.
Speaking of fundamentals.
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