Curiosity

What's a writer's favorite dinosaur?

A thesaurus.

Now, perhaps this silly little joke won’t land me a Netflix special together with Dave Chappelle, after all.

But it more than fulfilled its purpose.

More specifically.

For the reader (that’s you) to continue reading this email. Which, if you’re currently reading this, did its job.

See, whereas the subject line of the email serves the one and only purpose of making people open the email (unless you’ve already established a relationship with your reader—at that point, the subject line matters a lot less than the “from” line), the opening line instead serves the one and only purpose of getting people to read the second line, and then the third, the fourth, the fifth, and so on.

Now, there are many ways to write great opening lines that make people continue reading.

One of which is to be different than every other email in your reader’s inbox, to say something unique, to be entertaining even and make them smile—or at least chuckle internally.

Of course, the story doesn’t end there.

You’ll want to follow up your email with something education, informative, inspirational, or anything that gives your reader the feeling of being worth their time—simple entertainment won’t have people coming back for more every single day after all.

The simplest way to do so is by tying the topic of the opening line to a useful lesson or insightful anecdote.

After that it’s simply a matter of connecting everything together and packaging it up into an enticing and simple-to-follow call to action.

So if you enjoyed this mini-masterclass in grabbing attention (and keeping it) when it comes to email writing, then you’ll want to check out my flagship course Email Valhalla which will teach you all about how to write emails that get you paid while keeping your readers reading day after day.

Click here for more information: https://alexvandromme.com/valhalla

I just returned from a three-day trip with a small group of friends of mine.

It was a lot of fun, a nice change of pace (I didn’t do anything work-related at all—not even checking my emails or how my promo was going), quite adventurous at some points, and especially tiring when we stayed up until 6 in the morning playing board games (that’s not your usual “stay up way too late” culprit, now is it?).

Funnily enough, one of the main things I learned during and still remember from that trip was a funny little word used to describe “the earthy scent produced when rain falls on dry soil” (courtesy of Wikipedia).

Or, as smart people would call it, petrichor.

So, as you may (or may not) know, I just had to start digging for other such scents.

I then quickly learned about bibliosmia, coined by Oliver Tearle, an English lecturer and author, in 2014 and which refers to “The pleasant smell and aroma of a new (or any) book, caused by the gradual chemical breakdown of the compounds used within the paper”.

The hunt was on. I had so many questions.

How many other scents, smells, or even tastes and sounds have been given unique names of which I’m not aware?

When does a scent become unique or special enough to be deserving of a name?

What’s it called when cold piss falls on molten lava?

Unfortunately, I couldn’t answer all of them.

But that’s not the point.

The point is that I got curious. I let my inner child come out and went looking for what some people might consider stupid answers to even dumber questions.

This is the key to creativity. Which in turn is the key to happiness. And that happiness can easily affect a large number of people who just so happen to be connected to me some way or another thanks to the vast network of modern globalization—further aided by my deliberate intentions to share this curiosity, my findings, and my joy with the world; which in turn might inspire a select few people to do the same and continue expanding the range of global network and reach an uncountable amount of people all over the world.

Many people might say entertainment lies at the root of civilization.

And they’re definitely not wrong.

But there’s a real argument to be made that curiosity lies at the root of entertainment, and thus civilization by extension.

Whether this newfound knowledge about the names of certain scents is of any use to you remains to be seen.

What I do know, however, is that just by sharing my findings and curiosity with you, there’s a good chance you’ll go out there into the world with a newfound appreciation for something which in turn will aid your creative endeavours, giving you a boost which might help you become successful at whatever it is you want to do, and ultimately make the world a better place.

And if you’re curious about something else that might help you become successful, then I’d highly suggest you check out my flagship course Email Valhalla, which teaches you all about writing emails that get you sales while keeping your readers engaged and entertained so they’ll keep reading your emails for a long time.

Click here for more information about Email Valhalla: https://alexvandromme.com/valhalla