Copywriting

The marketing world is changed, I feel it in the water

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Recent trends in people’s beliefs, skepticism levels, and general outlook at life are changing how to play the game of marketing.

For instance, people have been bombarded with hype, impossible-to-keep promises, ridiculous guarantees, and over-the-top aggressive copy shouting in people’s faces for years now. That would be fine if those marketers could, somehow, keep these otherworldly promises, except, they obviously couldn’t.

And so people have been burned one too many times, and they better know what to expect. In fact, it’s generally true that the more hype, promises, guarantees, aggressive copy, and crazy boasts a sales message has, the worse the end product (or service) is.

Almost no exception.

I’ve been guilty of this myself. I won’t pretend otherwise. Everyone starts somewhere, after all. And proper learning happens through imitation of those that went before you—often in a different time, playing by different rules.

Does this mean there’s nothing to be learned from the old-school marketing legends?

No of course not, after all, we’re all building on top of one another, standing on the shoulder of giants as they say. It’d be stupid to reinvent the wheel every few decades just because the playing field has changed.

You don’t dive straight into the teachings of Schopenhauer without first familiarizing yourself with David Hume and Immanuel Kant. Doing so would be missing the bigger picture, unable to follow along with Schopenhauer and only ‘understanding' superficial arguments and statements, if any.

No, you start from the beginning and build your way up.

There’s a reason why Plato’s Replubic is still widely, although lessening at a sad and alarming rate, read as is Homer’s Oddysey and Iliad. It’s because those are the foundations almost everything else, even centuries later, to this day, is still built upon.

Anyway, I’m going off on a tangent here, again…

The point remains, study your classics, even in today’s digitally dominated field of marketing, and ease up on the aggressiveness of your claims and your copy.

And after that, maybe check out Email Valhalla to learn how to get paid writing entertaining emails that keep your readers reading day after day, without having to rely on the usage of overtly aggressive marketing language.

Click here for more information: https://alexvandromme.com/valhalla


A simple trick to massively increase conversions

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Here’s a quick but simple tip for you to use the next time you write a sales page.

Write “One-time payment. Lifetime access forever.” directly below the purchase/payment button on a sales page—as long as it makes sense and you’re actually selling a product like that, anyway.

It’ll easily increase the conversion rate of your entire page manifold.

Anyway, that’s it for me today.

Sometimes an email can be short, yet sweet.

For more short but sweet tips and tricks about writing high-converting sales pages easily, effortlessly, and efficiently, check out Sales Page Sorcery right here: https://alexvandromme.com/sorcery


You don’t need to be a great writer

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You'll know what I'm talking about if you, at one point in your life, have read a sales page.

You see, almost every sales page pretty much uses the same tricks as every other sales page.

One of them is the “you don’t have to be x”.

If it’s a course on how to cook Michelin-star meals it’ll tell you, “You don’t have to be a great cook”. If it’s a product that promises to teach you how to dunk it’ll tell you, “You don’t have to be in great athletic shape.” or if it’s a program meant to get you into shape it’ll say, “You don’t have to have insane genetics”

And I get it.

It works.

You have to make people believe that your solution can help them. But some of them take it so far they’re outright hilarious.

They also don’t mention the whole truth.

Look, I’m going to be honest.

I’m selling a course that teaches you how to build up your email list. I’ll take you from zero knowledge, and zero idea of what to do, to an intermediate-advanced email marketer, getting paid a consistent and reliable income.

On my very own sales page, I talk about how you don’t have to be a great writer to get started and see success with the course. I even give examples of how I knew nothing when I got started—I’m not even a native English speaker and I require spelling assistance from tools such as Grammarly and ProWritingAid.

But there’s a caveat.

A caveat almost no other marketer is willing to admit because they’re scared that it’ll hurt their sales. But you know what? I don’t care. I have to address this issue.

So while it’s true that you don’t have to be a great writer. It does help.

Of course it does.

A better writer will undoubtedly see more and faster success than someone who doesn’t know what they’re doing. So reel in your expectations.

I’m not telling you that you’ll never have to learn a single thing about writing.

Hell no.

I’m saying that it’s ok if you have no prior experience. That’s fine. Because I’ll teach you how to write, I’ll give you that experience.

But you’ll still have to put in the work. You’ll have to practice and get better.

And that’s only possible if you write a lot.

So don’t think for a second that you don’t have to develop a skill set after reading my, or anyone else’s, sales page, for that matter.

Because you do.

And that’s good news.

See, most people won’t put in the work. They want to get results now, not next week, let alone next month. So by simply picking up the course, learning the material, practicing it as often as you can, and gradually improving as you go along, you’ll become better than 95% of people out there.

At that point there’s no chance you won’t succeed.

So if you’re someone who’s willing to learn, who’s willing to practice, and who wants to develop their skillset of writing daily emails that get you paid and keep your readers reading day after day.

Then click here for more information: https://alexvandromme.com/valhalla


The 5 best ways to pick up a chair

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Here we go:

#1: Grab both the back posts with each hand and lift it that way.

#2: Pick up the chair at the top rail with your non-dominant hand while using your other dominant hand to support (and lift up) the chair from underneath the seat.

#3: Turn the chair upside down and hold it by any 2 legs (attention: holding it up by the two diagonal legs, although perfectly possible, might feel a bit awkward)

#4: Sit on the chair and ask someone else (you might need 2 people to do this depending on how much you weigh) to pick up the chair while you get to relax (don’t lose your balance though).

#5: Just leave the chair where it is. No need for you to pick it up. That’s somebody else’s problem now.

Now, I don’t know how useful this information might have been for you.

But there’s just something about reading “X ways to do Y” that makes it so you just need to check out the email/article/video/whatever it is and see what’s inside.

That said.

More useful information (we’re talking 100’s of ways to do many things, mostly revolving around writing emails, growing your list, and getting paid) can be found here: https://alexvandromme.com/valhalla


I have a confession to make

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I haven’t been hand-copying sales letters anymore.

This bad behavior of mine has been going on for almost a month now (25 days to be precise). Truth be told, I have no excuse for it either.

It all started when I messed up my shoulder a while back (even though it wasn’t my writing shoulder). Still, my mind found it a good enough reason to convince myself that it’s ok to “take a break” because of it.

Yet it wasn’t until I sat down recently and looked at my daily goals and tasks I was supposed to do that I finally noticed how I still hadn’t gotten back to doing this daily practice of mine (a practice I have no doubt has been helping me develop as both a (copy)writer and a marketer).

This might sound recognizable to you, it might not.

Who knows.

Either way, let this be a reminder to check back in on your (positive) habits once in a while to make sure everything’s in order.

Another such habit that I’ve found to immensely improve my life ever since the day I started doing it—and it has only continued to improve my life more and more the longer I keep on doing it consistently and religiously, day in, day out—was the practice of writing an email every single day.

No exceptions.

I was writing daily emails when barely anybody was reading them, when I had nothing to sell, and yes, even when I thought I had nothing to say or write about.

Even more.

All of these so-called “problems” are solved by writing daily emails and staying consistent.

Day after day.

Email after email.

Do this for at least 30 days and you’ll soon realize 1) people will start listening/reading your stuff 2) you’ll figure something out that you can sell (and something your readers need/want 3) the more you write, the more things you’ll have to say to the point where if you’ve been writing for a long enough time you’ve got too many things you want to say/write about and not enough time/days/emails to write about them.

Anyway.

If you’d like a head-start to properly get this habit of daily email writing going then check out Email Valhalla here: https://alexvandromme.com/valhalla


This simple Dan Kennedy lesson could earn you millions

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Today, I was (re-)reading The Ultimate Sales Letter by Dan Kennedy (a must-read)

One of the most vital things I read today was the importance of having a PS at the bottom of your sales letter.

Here’s what he wrote:

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“Every sales letter needs a PS—do not consider your efforts complete until you have composed one. The PS can make or break your letter.”

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So a PS is important. But why?

See, many people simply skip to the end of your letter. Whether that be a sales page, an email, physical mail, or even a Twitter thread or a LinkedIn post.

Why do people do this? Well, they all have different reasons.

Some know there’s often a recap at the end and want to know whether the whole thing is worth reading. Others are simply lunatics and want to know how it ends before they start—believe me, they exist.

Hell, some people look up the ending of movies before they watch them.

Lunatics.

Anyway.

People do weird stuff. But that’s a tremendous opportunity for you.

By summarizing your offer/promise/most important takeaways in your PS, you can inspire the reader to read the whole thing.

And even if you’re dealing with someone who reads your stuff in the order you intended it to. Even then, it can serve as a great incentive to make people respond or commit to your offer.

You can compare it with having a second headline in your sales letter. One of the best high-impact tools any marketer has access to.

PS: if you’d like to learn more evergreen principles to help you write better emails, make more money, and build a thriving business with email as its foundation, check out Email Valhalla today: https://alexvandromme.com/valhalla