Business

I have this habit of reading up to 12 books at any given time.

I do this both for my enjoyment and my daily education—that’s one of the main lessons I’ve picked up from other extremely successful writers, creators, and simply anyone whose lifestyle I admire and want to recreate (they all spend a ton of time in their day reading).

Not the “you have to read 52 business/self-help books a year, bro” type. But the “I’d like to broaden my horizons and learn the art of writing from the masters” type, which includes a lot of fiction—something way too many people overlook.

Anyway.

During this daily reading, whenever I read something that tickles my fancy I like to highlight the sentence or paragraph and slap a page marker (these see-through colored type of sticky notes) on them.

This allows me to regularly flip through some books, immediately go to those pages where I highlighted interesting stuff, and reread them.

Today I opened up The Psychology of Money by Morgan Housel and read the following sentence:

“A good rule of thumb for a lot of things in life is that everything that can break will eventually break.”

This seemed oddly befitting my current situation.

My X account could ‘break’—and so it did last year when I lost all of my progress, including over 5k followers, and a big chunk of my monthly income.

But so it goes.

Nobody is ever safe from whatever universal law that says whatever can go wrong, will go wrong.

Luckily for me, I found a solution that’s as safe and foolproof as you can get nowadays. In fact, I’ve been doing this particular thing for almost two years now. It’s also been the sole driver behind everything I’ve achieved in those past two years, and the very reason why losing my Twitter account—my main driver of traffic and revenue back then—wasn’t as disastrous as it could’ve been (and probably would’ve been for many others, who didn’t have the same safety measure in place).

The solution?

Growing and writing a daily email list (as well as meticulously backing it up every single day to make sure I’ll never lose it and never have to “start from scratch” no matter what happens).

So if you don’t yet have an email list, aren’t able to grow it, or aren’t making money with it. Then check out Email Valhalla to learn exactly how I do all of those (and how you can do so too).

Click the link here for more information: https://alexvandromme.com/valhalla

Every building needs a foundation. Every project needs a base of operations. Every business needs a central place everything leads to.

The bigger the building, project, or business, the more vital the foundational layer is. You can build a crappy wooden shack on a crappy foundation but good luck trying that with a skyscraper.

Your business is no different.

In my case, the core of my business is direct marketing, or more specifically a central email list where I grow, keep, entertain, and sell to my audience.

The aim is to open as many “portals” (aka, entryways to my ‘world’ of business) as I can and have them all leading to my email list.

Whether this remains one single email list with fancy segmentation where needed or split up my email lists into multiple different ones depends on the context and the market you’re in.

All that matters is that everyone who comes into contact with my work, my offers, and my world should at one point (preferably sooner rather than later) end up in my email list. That’s how you effectively grow as a business.

Not by making one-time sales and never seeing the customer ever again. But by keeping the customer—the most important element of any business—around increasing the chance to turn them into repeat and even lifelong customers instead.

So now that you understand all of this. Do yourself a favor and check out my flagship course Email Valhalla, which will teach you all about how to write entertaining emails your readers want to read to build (and sustain) your base of operations.

Click here for more information: https://alexvandromme.com/valhalla