Brandon Sanderson

The quality of a story depends almost entirely upon the quality of the characters and their development.

Even more so if your story is told from the perspective of one main character the audience follows throughout the story. No matter how deep you explore real-life relatable topics, how detailed your worldbuilding is, how new and exciting your magic system is, or how epic your large-scale battles are, none of it will help you if the characters are lifeless, unrelatable, and devoid of true meaning, emotion, or ambition.

Writing good characters, however, is a whole art in itself.

But, luckily you can get almost 80% of the way there by simply asking yourself the following three questions, which I’ve first heard mentioned by Brandon Sanderson, best-selling author known for his works such as the Mistborn series or the Stormlight Archive (as well as many, many more):

1. What does your character desperately want?

2. What does your character need?

3. Why can’t they have both?

Answering this will not only set you up with a good, lifelike character, but if done correctly, it could potentially help you create your entire story from start to finish with just these three questions in mind.

More.

You could ask the same question about your readers/customers/clients/whoever and come up with interesting and valuable information about how to 1) treat them as best you can and 2) dramatically improve your business because of it.

Hell, I’d even argue this could be the base of your entire marketing strategy.

1. What does your average customer want?

2. What does he actually need?

3. What stopping you from giving them both of these?

Figure out the answers to these questions, entice your customers with what they think they want, then include the thing they actually want, and you’ll have yourself your golden ticket to success.

Let’s take you as an example.

I’m guessing, since you’re on my email list, you’d want to earn more money selling your own products, books, courses, art, services, whatever. But what you actually need is a simple and reliable way to get your stuff in front of your target audience so you can make sales while focusing on the stuff you do best—creating.

Well, the thing that’s been stopping me so far from giving you both is the fact that my paid ad course (which would give you both of these things) isn’t out yet… but it’s almost here!

All that’s left to do is for you to wait a little while longer and for me to finish the last bits and pieces of the course.

So definitely keep an eye out for that.

In the meantime, check out my flagship course, Email Valhalla, which makes for an extremely powerful—and profitable—addition on top of said paid ads course I’ll be releasing shortly.

Click here to learn more about Email Valhalla: https://alexvandromme.com/valhalla

Have you ever read or seen Game Of Thrones?

Well, if you’re anything like me (or unlike me I should say) you probably have. The show has been around for 13 years already, and George R.R. Martin published the series' first book over 28 years ago.

Now, I proclaim myself to be a lover of the genre (with my current favorite author being Brandon Sanderson), but I hadn’t seen nor read any of the entries that make up Game of Thrones (or ASOIAF for the book lovers).

It’s only recently that I’ve picked up the books and started reading them.

So recently, in fact, that I’m currently only on book 2, A Clash of Kings.

And it’s been an absolute blast reading through the pages. I don’t know why I never picked up on this series earlier.

Aside from the writing, the story, the worldbuilding, and the depth of each of the characters being immaculate, there’s another reason why I like it so much.

More specifically.

It’s because of how the book displays who’s in charge. And I’m not merely talking about who’s wearing the crown or who’s got the most muscle. No, I’m talking about the people who actually make things happen. They who get shit done—the people behind the scenes pulling the strings.

They all have one thing in common—something highly valuable and practical for us marketers as well.

They all know how to persuade people. They know what each and every person wants most. And even if they don’t, they’ll soon figure it out…

Armed with this information they’re able to create the best and most favorable of deals.

No one in the series—not anyone with true power at least—tries to convince other people to do something they want or tries to talk other people into why what they have is something valuable.

And so it is in the real world.

Don’t try to get people to buy what you want to sell. Sell what people want to buy instead.

This, and many other highly crucial principles and lessons, can be found in my highly regarded course Product Creation Made Easy to help you create more products faster, better, and more profitable than ever before.

Click here for more information: https://alexvandromme.com/product