Here’s an insightful comment George Lucas said after a bunch of critics (who have no feel for the outside world and the common man) gave the first Star Wars an awful review, calling it the “infantilization” of film.
One critic even said, “What happened with Star Wars was like when McDonald’s got a foothold; the taste for good food just disappeared.”
Lucas’s response:
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“Why do people go see these popcorn pictures when they’re not good? Why is the public so stupid? That’s not my fault. I just understand what people like to see”
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Which brings me to my point.
Don’t get angry if your audience doesn’t “get” what you’re doing. Or it doesn’t see the value in what you’re promoting. It’s not your job to convert them—not directly at least. See, the truth is that it doesn’t matter. At least, as long as you know the difference between what your audience wants and what it needs.
Sometimes you gotta treat them like dogs. Not the filthy type, but the type who needs to take their medicine, yet won’t have any of it.
So what do you do? You wrap it up in ham and feed it to them anyway.
You need to understand your audience. To know what they like to see. Then give them exactly that. And only then, can you give them what they actually need. By including the solution to their problem in the thing they wanted.
It’s the same with email marketing.
And I’ll teach you exactly how to do this in Email Valhalla so people will pay attention from start to finish and actually learn the things they need to learn.
Click here for more information about Email Valhalla: https://alexvandromme.com/valhalla