Audience

Is the public stupid?

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A long time ago I picked up a good read titled George Lucas: A Life by Brian Jay Jones.

I first heard about it from Ben Settle, one of the greatest email marketers alive, who called it “one of the best biographies ever to come out that should be a must-read for everyone who does business.” (I’m paraphrasing).

Anyway.

As I was reading I came across this perfect passage. It’s something George Lucas said after a bunch of critics (who have no feel for the outside world and the common man) gave the first Star Wars an awful review, calling it the “infantilization” of film.

One critic even said, “What happened with Star Wars was like when McDonald’s got a foothold; the taste for good food just disappeared.”

Here’s Lucas’s response:

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“Why do people go see these popcorn pictures when they’re not good? Why is the public so stupid? That’s not my fault. I just understand what people like to see”

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Which brings me to my point.

Don’t get angry if people don’t “get” what you’re doing. Or if they don’t see the value in what you’re promoting. It’s not your job to convert them—not directly at least.

It doesn’t matter if you know what people need. They’re like dogs who need their medicine. They won’t have any of it.

So what do you do?

You wrap it up in ham.

You need to understand your audience. To know what people like to see. Then give them exactly that.

And only then, can you give them what they actually need by including the solution to their problem in the thing they wanted.

This is the same no matter what market you’re in

But when it comes to email?

There’s no better way to learn how to do this so so people will start craving your solution—to the point where they take out their credit cards before you even mention buying anything—than by checking out Email Valhalla Enough about this.

Click here to learn more: https://alexvandromme.com/valhalla


I might get cancelled for saying this, but …

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I don’t enjoy the classic James Bond movies.

You see, my family has this almost bi-weekly ritual of re-watching (or watching for the very first time in my case) all the James Bond movies from Dr. No in 1962, starring Sean Connery, all the way to Daniel Craig’s No Time to Die released in 2021.

I just now finished watching For Your Eyes Only with Roger Moore.

And man.

Maybe it’s on me. But these movies just aren’t it for me. I can’t pinpoint exactly what it is.

Whether it’s the slow-moving pace of the plot. The predictability of the story. The pure lunacy of how Bond never actually does much, except mindlessly walk in somewhere, gets spotted, attacked from behind, shot at, ganged up on, and eventually abducted, only to have the enemy play pranks on him instead of getting rid of him right then and there, and then magically getting out as if nothing ever happened (and this cycle repeats multiple times throughout every movie).

Now don’t get me wrong.

There’s a lot the movie does right (the box office numbers and popularity speak for themselves). But there’s so much more it does wrong—or it does for me at least.

And that’s what I’m getting at right now.

It’s ok if I don’t like the movies (at least the older ones, I do enjoy the more modern adaptations). Maybe I’m simply not the right target audience for it. It’s made for other people to enjoy who like these types of patterns, these types of plot lines, and these, almost whimsical, adventures (as the later movies got more serious and less comical).

And that’s the same for you and your business.

You don’t have to please everyone to routinely get $100+ million box office numbers (most made $500 million with less than a $50 million budget or more in today’s money).

All you have to do is to get popular in the right market, to the right people, and keep giving them what they want again and again.

And if that’s the case.

Then you might want to consider employing the wonderful art of email to keep your customers close, stay in constant connection, get to know them better than they know themselves, entertain them, and promote your new offers time and time again, with knowing for absolute certain that they’ll buy whatever you're putting out (because it’s also aiding their lives, never forget this part).

The best part?

Email Valhalla shows you exactly how to do all of the above.

Check it out here: https://alexvandromme.gumroad.com/l/valhalla


Why I don’t sell to newbies

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Before I tell you, I have to share something with you first, so it makes sense.

A long-time reader and beloved customer, Henry, recently wrote me the following about Product Creation Made Easy:

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FYI – I finally have some time to focus on your product creation.

I have a couple more items to go but just wanted to let you know that I’ve had a number of ‘a-ha!’ moments.

Favorites include: Prevalidation and minimal viable product and ideation.

Another thing that I personally appreciate is that it’s not spread out in 50 modules. This hits the important things and gets me started – great for busy folks like me.

Will let you know how it goes after I’m done..planning on finishing this weekend.

But so far – easy 5 star product.

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Am I sharing this to brag about my product and get you to consider purchasing it yourself?

Well, yes.

But more importantly, I’m sharing this to highlight the importance of knowing who your customer is—and who you WANT your customer to be.

In my case, that’s busy people.

Busy in the sense of actually doing stuff instead of merely sitting around and talking about how to do stuff—or even worse, talking about the possibility of maybe doing stuff in the future.

I don’t sell to people who have trouble sitting down and getting to work.

I don’t sell to people who don’t know left from right and are looking to learn some marketing and don’t even know what “copywriting” means.

Arguably, they probably couldn’t afford my products or services without having to worry about where their next meal was coming from.

Some people (successfully) sell to newbies and beginners—I’ve got many people on this list who do.

But not me.

And I build my products accordingly.

Not in the sense that they’re difficult to follow. But in the sense that they’re built for action-takers. There’s no checklist, no helping hand guiding you along, and there’s no “do this, then this, and finally this”.

I give you the entire tool belt to use and a shit ton of inspiration on how to use each tool, when you might consider it, and why it makes sense to do so.

But at the end of the day, it all comes down to you to go through it and implement everything.

If you don’t implement my stuff, you won’t benefit from it.

And if you won’t benefit from it, I don’t want to sell to you.

Anyway.

Maybe you do fit that customer profile.

Maybe you are a go-getter, an action-taker, and someone who actually does the work, implements my products, and benefits from them.

In that case, go check out Product Creation Made Easy today and imagine what your life would be like if you could ideate, create, and launch profitable digital products in 21 days or less.

Click the link here and see for yourself: https://alexvandromme.com/pcme/