The 2024 American elections are over.
Trump got elected—even going as far as winning the popular vote (the last Republican who won the popular vote was George W. Bush back in 2004).
But you’ve probably been bombarded with all of this information already.
So I won’t bother you with it.
What I will mention is how, earlier this week, I was thinking of writing a “my 2024 election prediction” email where I would’ve predicted Trump to be the winner (yes, yes, easily said after the fact I know, but that isn’t the point here).
Ultimately I decided not to write such an email.
I don’t have any specific reasons as to why I didn’t write one, but neither did I have a good reason why I shouldn’t have written one.
Frankly said, I simply couldn’t care less to share my prediction with the world (neither did I actually pay a lot of attention to the election itself, in fact). But this did remind me of an incredibly useful insight (something which could potentially earn you a lot of money—or help you in many different non-monetary ways).
In fact, it’s something I recently got reminded of (again) after reading Lawrence Bernstein’s newsletter about writing copy in financial markets.
The insight in question?
It's better to be wrong than wishy-washy.
Everyone likes predictions, it’s in our human nature. Also in our human nature is the need to want to follow and listen to people who dare to speak their minds (yes, even people who say they don’t like following others, do still have people they enjoy reading or listening to because of this very reason).
So it pays to be bold and make predictions.
At the same time, nobody remembers, much less cares about, you if you get something wrong. People simply move on with their life and act as if your predictions never happened.
The result?
An almost unlimited upside to making bold predictions without almost any downside whatsoever.
Don’t believe me?
Look at the most well-known analysts in their fields, whether it’s finance, politics, or sports, and check out their track records.
On the flip side, if you try to sound educated, explain the pros and cons or probabilities of each option, and ultimately conclude that “it depends” or “it can go either way,” then simply nobody would give you a single sliver of attention.
So to repeat: It's better to be wrong than wishy-washy.
And the best way to make such predictions and share them with your readers, as you should probably know by now if you’ve been following me for any length of time, is by writing simple entertaining emails people love to read (while also getting you paid).
For more information on how to write emails just like that, check out Email Valhalla here: https://alexvandromme.com/valhalla