Advertising Archives - Page 2 of 2

Once in a while, I’ll enter this period where I’ll write up some social media post guiding people to join my email list.

This, however, never lasts long.

Sometimes I’ll do it for 2-3 days. Sometimes I’ll keep it up for a few weeks. But eventually, I’ll disappear from the platform, without any notice. Only to pop up, unannounced and as if nothing happened, a short while later.

And it’s not because I can’t stay disciplined enough to keep it going. In fact, I used to write 5 post a day on Twitter for over a year, without missing a single day. That’s how I got started with all of this.

So it’s not that.

Simply said. I just got tired of playing the social media game and how fake and unfulfilling it is (ask anyone in the social media business who’s making real money—it’s shallow, its repetitive, it’s boring).

That’s just how it goes when social media is only good for top-of-funnel content (aka, aimed at the 95% of the population who are beginners in your market).

And it’s the same for the consumers as well.

Eventually that social media content gets boring—especially once you’ve read the same 10 beginner lessons a hundred times over and over again.

So for the entirety of 2024, I’ve been working on making my business work without requiring leads from social media—it helps a bit here and there, that’s why I write the occasional post, but I don’t rely on it.

How have I been doing this, you ask?

Many different ways. But one of them is through paid advertising—an incredible alternative source of guaranteed (and often high-quality) traffic that’s easily customizable to whatever you require.

It’s easy to keep going as well.

Far more rewarding and less shallow than social media content creation, at least.

Coincidentally, I’m also working on a new product that’ll teach my paid advertising framework so you can rely on a more stable and higher-quality form of traffic generation that, once you get it going, requires dramatically less time investment than anything else out there.

But that won’t be for now just yet.

In the meantime, if you already have traffic, but you don’t have a great product or service to do something worthwhile (aka, get paid) with that traffic, then I’d highly suggest you check out Product Creation Made Easy.

It ain’t cheap, but it’s damn worth it and you might find it to be just what you need.

Check it out here: https://alexvandromme.com/product

I’ve run 2 ads in the past few weeks in my daily emails.

The thing is, I wouldn’t have believed you if you told me that last year.

Not because I didn’t think I could do so (everyone can) but simply because, at least back then, I told myself I’d do any ads because why would I advertise for someone else’s stuff if I could just sell my own and earn more?

I still believe that, at least to a certain extent, but, as with anything, there are exceptions.

First, sometimes you just don’t care, don’t want to offer, or simply can’t offer (either because of a lack of expertise, time, or other resources) a certain solution that would help your readers out.

Would it then be fair to withhold such an opportunity from your readers?

No, of course not.

My main goal, first and foremost, will always be to keep the customer and the market in mind, think about what they want (read: need—the customer doesn’t even know what they want, let alone what they truly need) and how I can offer it to them.

So in that case, I’ll gladly refer people to someone else to buy from or do business with—and if I can get paid for it in the meantime, then even better.

Another one.

There’s always unused capacity in everything you do—daily emails are no exception.

Yeah, I can write daily emails selling my own stuff all the time (and I mostly do), but I can’t be running promotions 24/7, and even when I’m not running promotions, there’s always a diminishing return from sending more emails (most people don’t send enough emails to notice it though, me including). So withholding one email here and there to write an affiliate email or do a sponsored post is making use of the unused capacity and filling the gap or “less optimized” email you would otherwise have sent.

Last but not least.

It’s simple to do and doesn’t require much (if any at all) investment on your part (not every reason has to be profound, right?).

Anyway.

This has been an important lesson for me (and one I found valuable enough to share with you) and marks another clear sign of personal growth in my entrepreneurial journey of email marketing.

That said.

If you’d like to pick up pace in your own journey and learn more about email marketing and building, growing, and selling to your list then check out Email Valhalla here: https://alexvandromme.com/valhalla