If you claim to be an expert—let alone a leader—then you should have something to say every single day.
Nobody cares about how much you know (or think you know) unless you prove it on a consistent and regular basis.
If you—an obvious expert and experienced veteran and among the top 1% of peak human evolution in whatever market you're in—only have something to say once every week or so… Yet Timmy, who might have spent a few months watching YouTube tutorials and has only recently started working with clients, shows up every single day, sharing a valuable lesson, insight, principle, or tactic that's on his mind that day…
Who, out of the both of you, would look more credible and build up more authority in the market?
But I get it.
You might not have the time to be posting every day. Fair enough, you're running a business after all. But don't keep shouting about how only posting once a week, or maybe even a few times a week, is the optimal move.
It’s not and you bloody well know it.
Posting content, no matter how or where is done (or should be done at least) for the sole purpose of grabbing attention, showing people you know your shit, and driving that traffic to somewhere that gets you paid (which requires trust).
So if you truly want to stand out.
If you truly want to make a difference.
If you truly know your shyt.
Then back it up by showing up day after day and proving you're worthy of being called "an expert".
And there’s no better place to prove you know your shit every single day than by sending it straight into the inbox of your audience.
For more about how to go about doing so, check out Email Valhalla here: https://alexvandromme.com/valhalla