I came across a post on a well-known forum from a musician who released his latest song the day before.
Apparently, he worked long and hard on the song, did everything he could to make it as good as he possibly could, then went on to try his hand at “marketing” it—clever guy—by convincing a couple of blog writers and a few popular Instagram music pages make a post about his latest song.
The guy was so excited thinking about the fame and riches he’d amass from this song he almost couldn’t sleep.
Yet when he woke up the next day… nothing happened. And I truly mean nothing. Nobody except probably a few friends listened to his latest song.
36 hours after release and all he got for it were 15 plays.
I can’t help but feel sorry for the man.
So here’s the issue:
He’s a nobody. Not as in the pessimistic “he doesn’t have any talent and will never amount to anything”. No, he clearly has some talent.
But right now, nobody knows him. Plain and simple as that.
It pays to be aware of the current situation instead of fighting or running from it.
To his credit, he tried doing some marketing and getting the song out there. But he did so in the wrong way.
See, nobody cares about your new song, your new book, your new product, your new game, your new cocaine addiction you developed because your mother never told you she loved you when were younger.
None of that.
People only care about two things: themselves and other people (in that order).
What does this mean for you?
Instead of trying to market your song a day before it releases, start by marketing YOURSELF all year-around. Build a fanbase of you, not your song. You’re more than just that one song. So show them.
Be interesting, be entertaining, and most importantly, make sure they see and hear you everywhere all the time—not just when you have something new to promote.
People who only market when they’ve got something new don’t really care about their audience, their fans, their followers, they just care about themselves and their new thing.
Be someone who’s there all the time, regardless whether or not you’ve got something new to promote.
Then, when the time comes and you actually have something new to promote, you’ll have an audience already established, it’ll immediately be liked, and you have the right to absolutely bombard them with promotion about your new thing—your audience likes you after all, and nobody gets tired of of getting MORE of something they like.
Long story short: Don’t stay a nobody.
Talking about not staying a nobody and keeping in touch with your audience every single day, check out Email Valhalla to learn more about how to do exactly that.
Here’s the link: https://alexvandromme.com/valhalla