Not everyone seemed to enjoy Star Wars when it was first released back in 1977.
Even though it was an immediate success and raked in insane amounts of money, the likes of which had almost never been seen before.
More specifically.
Some critics called the movie “as simple as black and white—and not in a good way,” even going as far as writing “The blockbuster, bestselling movie Star Wars is one of the most racist movies ever produced.”
Another criticism read, “The force of evil in Star Wars is dressed in all black and has the voice of a black man… That character reinforces the old stereotype that black is evil.”
Here’s another example (taken word for word from the book George Lucas by Brian Jay Jones):
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Another critic even ‘pointed out’ that the two droids acted, and were treated, like slaves, all the way down to being sold to a young white man they called “Master”.
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Seriously, I wish I was making this stuff up.
This proves to me one thing and one thing only.
People will hate you no matter what. The more successful you are, the more the hatred will become.
There’s just no pleasing everyone.
One of my favorite quotes (and guiding principles) I’ve learned in the past year is from the great Dan Kennedy himself: “If you haven’t offended anyone by noon each day, you’re not marketing hard enough.”
The more I grow and learn, the more I realize how true this is.
Don’t believe me?
Try it out yourself. The next email you write, the next post you share, or the next podcast you’re on, try sharing your opinion about something controversial without holding back. Truly express your opinion. Don’t sugarcoat it one bit.
Yes, you’ll get backlash, yes people will take offense.
But those people weren’t your audience anyway.
What’s more important is how much more trustworthy you’ll be to the people that matter.
And if you’d like more email tips like this, then check out Email Valhalla here: https://alexvandromme.com/valhalla