Check out the following quote from the book Purple Cow by Seth Godin:
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“If you’re a marketer who doesn’t know how to invent, design, influence, adapt, and ultimately discard products, then you’re no longer a marketer. You’re deadwood.”
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I’d even argue that, in our current economic and business climate, you could replace the word “marketer” with “entrepreneur” or “independent creator”.
See.
No matter what you do, what market you’re in, or who you serve… at the end of the day, you’ll always find yourself in the marketing business.
Not a single soul, corporation, product, idea, or whatever else can exist (and remain relevant) without good marketing.
As Seth Godin mentioned, you need to know how to invent, design, influence, and adapt in your marketing, your offer suite, and your entire business if you want to remain relevant.
Now who am I to tell you how to do all of those? I doubt there’s anyone out there who could teach someone EVERYTHING they had to know.
But I do know a good place to start your marketing endeavors (and something that’ll never become obsolete while only continuing to grow bigger and more valuable as time goes on).
If you’d like to know what that is, then check out the following link here: https://alexvandromme.com/valhalla