The boring way always leads to failure

So wrote Seth Godin in Purple Cow:

“The lesson is simple—boring always leads to failure. Boring is always the most risky strategy. Smart businesspeople realize this, and they work to minimize (but not eliminate) the risk from the process. They know that sometimes it’s not going to work, but they accept the fact that that’s okay.”

This is true in business, entertainment, dating, and life in general.

You might think you’re “playing it safe”. But, more likely than not, you’re actually doing the opposite—the safe route is often the one that looks most risky at first glance and vice versa.

Some examples:

Staying in that job you don’t like seems safer than quitting and starting your own business. But that leaves you with a guaranteed chance of failing to attain your biggest goals and dreams (and suffer the consequences).

Not asking that person out seems safer than potentially getting rejected. Yet everyone knows remaining friends and hoping something will come out of it someday isn’t a viable strategy.

Doing the same thing as everyone else (because that’s what’s “hot right now”) seems the safe thing to do.

You should know how it goes by now…

But then again, this will more than likely fail, flop, and be an outright disaster because there’s too much competition. You're just like everybody else. Everybody is sick and tired of seeing the same offer time and time again from dozen, if not hundreds of people who all seem to be copying each other, destroying their reputation in the process, because nobody will take them seriously anymore.

And why should people take you seriously?

After all, you’re just another copycat.

No.

Ultimately, the safest strategy is to take risks. Go try something new. Create something different. Do something you realize might not work out. Give it a chance and see what happens.

And if it doesn’t work out?

Well, then try again.

One success is all you need to more than make up for the dozens of failures you made in the past. That’s the nature of success.

And all in all?

Looking at it with a long-term vision, that’s clearly the least risky approach (and quite possibly also the only approach) there is.

With that said.

Here’s something that might look “risky” to you:

Creating your own service offer and finding clients to work with.

For which I’ll refer you to my Abundant-Client System.

It’s my entire framework teaching you how to get leads, qualify your prospects, and land clients consistently and effortlessly. The framework focuses entirely on inbound marketing so you don’t have to waste tons of time reaching out to thousands of people only to get ghosted, rejected, and even ridiculed in many cases.

Click here for more information: https://alexvandromme.com/abundant

P.S.:

I’m currently running a final retirement sale (20% discount) for my Abundant-Client System because I no longer plan on teaching how to do client work (as I have stopped doing so myself), but that doesn’t lessen the quality of the product and the number of people whose life it single-handedly improved tremendously.

So here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Sunday, July 28th at midnight CET (that’s in less than 2 hours) to get it at 20% off before I retire the product (and it’ll never see the light of day again)

3. Use code RETIRE at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/abundant

8 truths about the creative industry (which you’re a part of)

Not an exhaustive list but here we go:

* Self-expression is everything. In fact, it’s not even just a bonus. It’s a must. There’s only so much to talk about in every single market. Sooner or later (hopefully sooner) you’ll realize that everyone teaches the same principles, the same strategies, and the same foundations as every other person. The difference lies in the philosophy of that person and how they choose to express themselves through their work, their content, and their offers.

* There’s unlimited potential in almost everything you do. Digital leverage made it that way. If you’re able to make $1 doing something, you’re able to make $1,000,000 doing it.

* You need nothing to get started except some discipline to keep at it and get the job done. No fancy tools, no expensive certificates, not even years of prior experience (you build that up along the way as you develop your own skillset and level up in the game)

* On that note. You don’t even need to be the smartest person in the room or even the most talented. If you can write more than the other guy, show up more often, keep at it for longer, and create a philosophy that’s 100% unique to you (and stick to it), you’ll win.

* The work you’ll do is as creative, as rewarding, as enjoyable, and as fruitful as desire it. There’s nothing holding me back from taking on big projects and spending all my time working on them, nor is there anything holding me back from slowing down for a while and enjoying other hobbies that have close to nothing to do with my business.

* As for the work. It’s a true blessing to be able to wake up and just write. Write about what interests me, write about what helps other people, write, write, write as if my life depended on it. Sometimes there’s a lot of writing. Sometimes there’s a bit less. Either way, it’s a privilege to be able to write.

* You’ll feel like nothing’s working at first. There’s a lot you need to get right, piece by piece, but don’t let that scare you. You will get them right. Everyone does (everyone who keeps going at least). It’s not difficult, nor does it require any amount of talent. All it requires is self-reflection and experimentation (lots and lots of experimentation, and no one can teach you how to do this, because it has to be yours. It has to be uniquely yours or else it’ll fall flat and fail).

* The sooner you get started (and the sooner you fail), the faster you can get back up and figure it out for good. Remember this, whenever it feels like nothing’s going right or you have no idea what to do next, that’s exactly when you’re closest to your biggest and most important breakthrough.

Anyway.

A source of income to sustain all of your creative endeavors is a fairly expensive high-ticket service offer.

To a lot of people, this sounds like freelancing. But it doesn’t have to be. Education, coaching, and tutoring can be just as good, if not better.

The difficulty in such a service offer isn’t making the offer.

Hell no, you just pick what you’re good at and offer to 1) do it for other people or 2) teach other people how to become good at what you do as well.

Are you a fantasy author? Help other aspiring authors improve their craft

Are you a Unity game developer? Teach aspiring game developers how to prototype, build, and maybe even publish their first game.

Are you a guitarist? Teach other people how to play the guitar or offer to write original guitar soundtracks for other people’s projects.

The list goes on.

This isn’t hard.

What’s hard is finding good clients to take you up on you offer and make them see the value you’re offering.

But don’t you worry now, I’ve got a solution for that as well.

It’s called my Abundant-Client System and it’ll teach you my entire framework to get leads, qualify prospects, and land clients efficiently and effortlessly while automating up to 80% of the process and focusing entirely on inbound marketing.

Just a heads-up. The course was written with social media (mostly Twitter) in mind. But the concepts and principles I teach are bigger than just social media. You can take what you’ve learned and apply it to every other medium. It’s the framework that counts and not the specifics.

Anyway, if you’d like to learn more about my Abundant-Client System, then click here: https://alexvandromme.com/abundant

P.S.:

I’m currently running a final retirement sale (20% discount) for my Abundant-Client System because I no longer plan on teaching how to do client work (as I have stopped doing so myself), but that doesn’t lessen the quality of the product and the number of people whose life it single-handedly improved tremendously.

So here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Sunday, July 28th at midnight CET to get it at 20% off before I retire the product (and it’ll never see the light of day again)

3. Use code RETIRE at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/abundant

Do you know the number one biggest sin in marketing?

You could be the best in your field technically, but none of that matters if you make this outrageous mistake.

People will stop following you without blinking an eye.

Your career will be over before it even starts. People won’t even give you a chance anymore. They won’t care about the “value” you have to offer or how good your stuff might be.

None of that matters if you… waste their goddamn time.

That’s it.

Whatever you do, don’t waste someone’s time—don’t bore them to death.

That’s why entertainment is so powerful. You don’t have to be the smartest guy in the room, the most successful in your business, or even “the best” at what you do.

If you can just be more entertaining (extremely powerful if you happen to be informative at the same time as well) than the other guy, then you’ll never have to worry about anything else for the rest of your life.

Case in point?

Check out these reviews I’ve gotten on my Abundant-Client System.

This one is from a long-time reader, game developer, founder of Eventides Games Studio, and owner of the “Beyond The Loading Screen” podcast, Aaron Arenas, who wrote the following:

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“This is the sweetest and most value-packed system I've found on Clients and Leads. It's full of actionable advice in a concise manner. Finished it in less than a couple hours. Appreciate that it values my time.”

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As well as this one from another long-time reader and self-proclaimed “middle-aged finance bro with an entrepreneurial streak”, Henry:

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"Super actionable step by steps and delivered in the no-fluff/no-nonsense tone that is uniquely Alex."

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That’s the beauty of life and business. People will tell you exactly what they want, all you have to do is listen.

In this case, it’s to cut out the bullshit, give people what works in an interesting, informational, and most importantly, entertaining way while respecting their time (after all, most people live busy lives and they don’t want to waste their free time listening to you yapping about stuff they don’t care about—especially if it isn’t entertaining) and doing it in a way that’s uniquely yours and yours alone.

And if you’re wondering what people love so much about my Abundant-Client System, then why don’t you check it out yourself?

Click here to learn more: https://alexvandromme.com/abundant

P.S.:

I’m currently running a final retirement sale (20% discount) for my Abundant-Client System because I no longer plan on teaching how to do client work (as I have stopped doing so myself), but that doesn’t lessen the quality of the product and the number of people whose life it single-handedly improved tremendously.

So here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Sunday, July 28th at midnight CET to get it at 20% off before I retire the product (and it’ll never see the light of day again)

3. Use code RETIRE at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/abundant

My rantings about the hellish li(f)e behind playing the social media game

You may (or may not) know that I got my start in “business” playing the social media game.

More specifically, I got started on Twitter (when it was still called that) back in January 2023.

As most people at that time were led to believe (and many still do), you have to do 2 things to “build an online business”.

You had to create a social media profile (pre-requisite) then 1) you have to post soul-draining low-level beginner-level content (as 95% of most people on social media are beginners) devoid of meaning, context, and or room for personal interpretation, thought, discussion, or anything else that makes content creation (and in turn, content consumption) fun, engaging, and entertaining. And 2) you have to play this obviously fake character where you spend anywhere from one to two hours a day slaving away behind your keyboard commenting on other people’s posts to get seen and make the algorithm like you because you’re “active”.

These comments always include 1) a generic surface-level compliment about the post 2) a personal take/opinion about the topic that often has no personal thought behind it and is mostly a confirmation of what the post’s author already said 3) a question to invite the author to answer so the algorithm thinks “this comment must be interesting”.

The author of the post then answers according to the same template (always complimenting the other person’s “point” even when there’s nothing intelligent being said, and even when, sometimes, what’s being said is completely contradicts the original author’s post—showing nobody actually thinks twice about what people write in their comments, much less cares about—almost everything you read online is copy pasted from other sources because “it performed well” regardless of the author’s personal views (if they even have any)).

Even worse.

The biggest names and often most-paid social media “players” outsource this whole commenting game to VA’s (virtual assistants) who most of the time don’t even know what the words they’re typing mean, all they’re doing is following the above template and copy pasting it everywhere as if it were a rehearsed script.

Just go and look at the most recent post of some of your favorite big-name social media influencers you follow.

I promise you’ll come to notice what I’m talking about.

Now, if you think this sounds like a living hell and even worse than your standard full-time job, then you’d be right.

While I almost completely stopped playing the social media game altogether, there’s still a way you can use social media to get paid and land yourself some clients by using my Abundant-Client framework which focuses entirely on inbound marketing and doesn’t force you to play this stupid commenting game.

After all, you don’t need 50,000 followers if all you want is one or two clients to sustain yourself.

So do yourself a favor and check out my Abundant-Client System here: https://alexvandromme.com/abundant

P.S.:

I’m currently running a final retirement sale (20% discount) for my Abundant-Client System because I no longer plan on teaching how to do client work (as I have stopped doing so myself), but that doesn’t lessen the quality of the product and the number of people whose life it single-handedly improved tremendously.

So here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Sunday, July 28th at midnight CET to get it at 20% off before I retire the product (and it’ll never see the light of day again)

3. Use code RETIRE at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/abundant

The most life-changing review I’ve ever gotten

One of the best “reviews” I’ve ever gotten for an offer of mine was from a long-time reader and fellow Twitter creator (back in the good old days), Arlo.

He randomly DM’d me on Twitter and simply wrote, “BOOM. Your [Abundant-Client] framework works.” with an image attached proving him having officially landed and closed his first client for $47.

Now, sure $47 might not seem a lot to you. But to Arlo that $47 quite literally changed his life.

It showed him that 1) he can get leads, qualify them, and convert them into paying customers and 2) people value what he has to offer.

This launched him into landing many more clients and much higher prices.

One of my other favorite testimonials is from another long-time reader and repeat customer Gaurav who wrote the following:

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“I knew Alex as a really cool guy from X. Saw there was a sale on his Abundant Client Acquisition System and grabbed it.

The course didn't disappoint. It's so good I went through it a second time in 2 weeks.”

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Most so-called “experts”, “gurus”, and “course creators” can barely get people to buy their stuff, much less ensure their customers actually go through their course, finish it, and then successfully implement what they’ve learned.

And here Gaurav went through my Abundant-Client Framework twice in just two weeks.

Last I spoke with him he’s a successful email marketer with plenty of clients to work with.

Now, remember, it doesn’t matter what you offer or what you create.

If you have a skill, if you have anything to teach, then you too can create a simple service offer which takes all but a few hours per week to deliver, and you only need one or two clients to make a decent income (which you can then use to sustain whatever else it is you want to do).

For example.

There’s this one author friend of mine. All she does is take on students at a time to help improve their story structure and make sure the plot makes sense (as well as ensure it’s entertaining and well-paced). This takes her about 4 hours per week and earns her a nice income which she can then use to support her own writing business (whether that’s for running ads to sell her books, hiring professional cover artists, line editors, or anything else that needs doing).

Whatever the case.

If you have skill that other people want (either to learn themselves or for you to do something for them) then it makes sense to offer it as a service.

And when it comes to offering services and learning how to get leads, qualify your prospects, and land clients consistently and effortlessly, there’s no better place to be than my Abundant-Client System.

Click here for more information: https://alexvandromme.com/abundant

P.S.:

I’m currently running a final retirement sale (20% discount) for my Abundant-Client System because I no longer plan on teaching how to do client work (as I have stopped doing so myself), but that doesn’t lessen the quality of the product and the number of people whose life it single-handedly improved tremendously.

So here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Sunday, July 28th at midnight CET to get it at 20% off before I retire the product (and it’ll never see the light of day again)

3. Use code RETIRE at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/abundant

What would you do with 50M views?

Many moons ago I hopped on a consultation call (when I still did those) with a fellow who gathered some 50+ million views on different social media platforms (mostly from Instagram and TikTok).

He was a true entertainer.

Most, if not all, of his videos were comedy sketches or hilarious situations, all acted out, edited, and managed professionally by him and a handful of other people.

He was generating tons and tons of traffic daily.

But there was a problem. A big one at that.

So far he’d barely made a dime off all that traffic… not a single cent except some good-for-nothing pennies from the platforms themselves (ads truly pay next to nothing).

Logically, this is why he came to me.

He wanted my help to figure out a way to take all of those views, all of that traffic, and turn it into a reliable and consistent income stream supporting his creative endeavors.

Now, this was for a guy making comedy sketches, but as I keep saying, the principles of entertainment are always the same. Whether you’re creating video games, writing novels, or recording albums. People want to be entertained—especially in today’s age where boredom is at an all-time high—and they’re willing to pay for it if done right.

So we got to work.

I won’t bore you with everything we did. But to give you the tl;dr: we got clear on exactly what he wanted to create and work on, as well as WHO he wanted to create it for.

Then we worked on setting up some relatively inexpensive paid information products as well as an inexpensive membership to get access to premium content.

Now he could sell both of these without much effort which secured him a consistent income stream.

But he still wanted more—he was a real quality-over-quantity guy when it came to getting paid.

So here’s the real crème de la crème of what we did.

We slapped together a fairly expensive high-ticket service he could offer to other people who wanted to learn, from him personally, how to improve their content to make it more entertaining and hilarious.

It didn’t require a lot of his time either.

Just one or two students is really all he needed to make an amazing income and all it required was a few hours per week.

In fact, I’m surprised more people don’t have education services like these.

Case in point:

That same guy told me a story of how he was talking about creating offers to another content creator—a YouTuber with over a million subscribers—and, I kid you not, even the dude with over a million subscribers said “I don’t have anything worth teaching. I only have a million subscribers”.

For some reason people never understand how much they have to offer, when in fact, I can guarantee you there’s so much knowledge, experience, and information inside your brain that other people would pay a fortune to learn.

Then again, maybe you already know how valuable the information you know is.

If that’s the case, then perhaps you’re just unsure of how to find people interested in your service, qualify them to make sure they won’t be a pain in the ass, and get them to hand over their hard-earned money so you can begin working with them.

But don’t you worry, I have just the thing for you.

Introducing my Abundant-Client System.

It’s my entire framework teaching you how to get leads, qualify your prospects, and land clients consistently and effortlessly. The framework focuses entirely on inbound marketing so you don’t have to waste tons of time reaching out to thousands of people only to get ghosted, rejected, and even ridiculed in many cases.

Click here for more information: https://alexvandromme.com/abundant

P.S.:

I’m currently running a final retirement sale (20% discount) for my Abundant-Client System because I no longer plan on teaching how to do client work (as I have stopped doing so myself), but that doesn’t lessen the quality of the product and the number of people whose life it single-handedly improved tremendously.

So here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Sunday, July 28th at midnight CET to get it at 20% off before I retire the product (and it’ll never see the light of day again)

3. Use code RETIRE at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/abundant

What a literal ancient, giant, and walking tree can teach you

For the world is changing: I feel it in the water, I feel it in the earth, and I smell it in the air.”

So spoke Treebeard to Galadriel in The Lord of The Rings (or at least in the books).

Now, I’m not as wise as Treebeard, definitely not as ancient, and I certainly don’t resemble a giant walking tree in any way whatsoever. Neither do I feel anything in the water, the earth, or the air.

Yet even I know the world is changing.

In fact, it’s always changing—whether that change is good or bad (or whether it just is) remains to be seen.

But what’s important here is to realize that change is inevitable. You shouldn’t fight it, nor should you run from it.

The best thing one can do is embrace the change and follow it wherever it goes like a soothing river slowly altering its course as the surrounding landscape evolves and adapts over time.

Or as the younglings say, to “go with the flow”.

One such change that just happened to me is the fact that I no longer do any client work. Not even that, but I also stopped focusing on helping people who focus almost entirely on client work as their main source of business.

Sure client work is how I got my start in this business and I wouldn’t be here if it weren’t for that period of my life.

But if the world can change, then so can I.

This, however, left me with a conundrum.

As I concluded from the responses I got to my email the other day, I’m attracting less and less people who do focus on client work (as was my expectation).

The problem here lies in the fact that I DO have a product for sale titled The Abundant-Client System, which teaches my entire framework for how I used to “Get Leads, Qualify Your Prospects, and Land Clients Consistently and Effortlessly”.

It’s a great product and it helped a lot of people. Except… it no longer serves the people and the market I’m currently active in.

So I decided to retire it.

But not without a well-deserved farewell party.

More specifically, I’ll be doing a final retirement sale for my Abundant-Client System so everyone who does focus on client work (or plans on doing client work in the future) can still get their hands on it now with an additional 20% discount slapped on top of it.

This retirement sale will last until Sunday, July 28th at midnight CET.

So if you want to get it before I take it off the shelf for good (it’s never coming back) then listen up carefully because here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Sunday, July 28th at midnight CET to get it at 20% off before I retire the product (and it’ll never see the light of day again)

3. Use code RETIRE at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Here’s the link: https://alexvandromme.com/abundant

Do you struggle with procrastination and perfectionism?

Well, then here’s a fun fact for you:

So did the man, the father of modern-day fantasy and author of still the number one best-selling Epic Fantasy series of all time, the legend himself, JRR Tolkien.

In fact, his procrastination was so bad it often took him over six months to revise a particular scene or fix a certain plot hole (which his manuscripts were filled with—he was THE master of plot hole writing).

What about his perfectionism fueled by anxiety and insecurity?

Well, it took him TWENTY YEARS to “finish” Lord of The Rings after The Hobbit was released. I say “finished” because he wouldn’t stop tinkering with the damn thing and was basically forced to put it out there by his fellow colleagues.

It’s a miracle The Lord of The Rings got published at all.

Seriously.

Tolkien easily made over 50 revisions—each time rewriting the whole damn thing from scratch basically.

Even more.

If it wasn’t for C.S. Lewis, the author of the popular Narnia books, the Lord of The Rings as we know it today wouldn’t exist at all. Lewis was the person who convinced Tolkien to write about more than just “Hobbits sitting around talking to each other in the Shire all day” (which is what fascinated Tolkien the most).

You can read more about the story behind the Lord of The Rings, the writing, Tolkien’s inspirations, and C.S. Lewis’s contributions to the whole thing in the book “Bandersnatch”.

But I hope I could at least give you some sort of hope that you’re definitely not alone.

Writing is hard.

Any creative type of work is hard. It feels like you’re never finished, sometimes you absolutely despise your own work, but at the end of the day, none of it matters if you don’t get it finished and put it out there into the world for everyone to see.

Who knows, maybe you have a new best-selling series in your hands without even knowing it?

Or maybe you have your next best-converting sales letter or launch emails ready to go without even realizing it.

One way to learn how to write better sales emails (and actually get them out there) is by checking out Email Valhalla.

More information can be found here: https://alexvandromme.com/valhalla

To client work or not to client work

It’s been quite some moons since I last did some sort of client work.

But, then again, I’ve also been doing this daily writing gig for quite some moons as well—during which I changed a lot of things, and experimented with all sorts of practices, products, and offers… which undoubtedly attracted a vast array of different people from all walks of life.

I’m not one to praise about “diversity” in anything but to say my email readers aren’t diverse in one way or another would be a lie.

All of which made me wonder about one particular topic.

How many of my readers are focused on doing client work as opposed to being fully independent and selling their own products?

So here’s a question for you:

First of all, are you working independently full-time, only as a side-hustle (whether you’re hoping that’ll change or not), or not at all?

And if you are doing some sort of independent work, what kind of work is it? Is it by any chance client-focused / service-related?

I’d love to hear about your experiences.

The answers I’ll receive will also influence a major change I may or may not choose to make later this week.

But more about that after I read about your experiences.

A must watch philosophy on the divide between Work and Play

Last week turned out to be quite a successful week for me.

Mainly because of finally having published my first book (which still amazes me every time I look at my bookshelf and see a book with my name on it).

So that means it’s more than okay to take some time off and relax for a while.

Now, one of the issues that often arises when you’re relaxing is that you might ask yourself “am I doing something useful right now?”

And in that case, you’re falling into a major trap so many people in our current society fall into in every single day.

But don’t take it from me, take it from the late, great Alan Watts himself:

This is one of my favorite and most-watched/listened to fragments of Alan Watts that’s freely available out there on YouTube.

It’s about the unusual, society-made, and self-destructing divide between work and play.

The whole thing is less than 13 minutes long so you can watch/listen to it during your commute, while doing the dishes, or even during the time you’d otherwise be wasting scrolling through social media on your afternoon toilet break.

Check it out here: https://www.youtube.com/watch?v=_IGgGQZth08