Earlier this year I went to a basketball game for the first (and so far the only) time in my life.

And man what an experience that was.

I found it absolutely astonishing how, during the whole two hours I was there, there was always something going on.

Most of the time, it was the basketball game in question—obviously.

But even when they called a timeout, during the mid-time break, and even during the 10-second windows when the ref calls a mistake and they had to reset the game/give someone a free throw, at every single point, they’d tactically entertain the viewer with something else.

Whether it was a 10-second piece of hype music, asking the supporters to clap their hands or make some noise, or the cheerleaders giving a 30-second performance, there wasn’t a single moment to feel bored.

It’s all very much designed to be as addicting and entertaining as possible.

Now I know next to nothing about sports (to be frank, it’s a miracle I even went to this event, but that’s a story for another time).

But I imagine this level of constant entertainment wasn’t invented/discovered/created from the start. There have been many breakthroughs throughout the years to become as competent at entertaining people as this event proved to be—with all of its different moving parts of the system combined.

Truly a masterclass of entertainment.

And I’d recommend everyone to go to events like these more often themselves to learn how to become a great entertainer—an invaluable skill when it comes to marketing.

Anyway.

That’s enough for today.

If you’d like to start improving your entertainment game today—especially when it comes to written entertainment—instead of waiting to go and see some local sporting event (or watch one on television), then definitely check out Email Valhalla to get yourself sorted straight away.

Check it out here: https://alexvandromme.com/valhalla

Many moons ago a curious reader (not sure if he wants me to share his name) asked me an interesting question which went as follows:

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Hey Alex!

I’ve been reading your emails for a few months now and I have to let you know how much I love them. It’s become a daily ritual to read your email right after dinner.

I especially love how you’re able to take these seemingly normal and everyday stories of yours and connect them to business-related lessons. One of the most impressive ones for me was your email about the opening scene of How To Train Your Dragon and how you connected it to creating a lead magnet.

Here’s my question to you: How do you come up with all these topics? How do you have so much to talk about that you can write an email every single day?

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And that’s an amazing question. It’s also one I get quite often.

For one, coming up with stories to share is hard.

Coming up with connections to draw between these stories and valuable lessons is even harder—or at least that seems to be what most people struggle with.

But here’s the thing.

Many people expect some cool and sexy answer. An amazing solution that’ll solve all of their problems. A prompt they can enter into ChatGPT or a framework they can use that’ll spit out ideas and connections for them.

Far from it.

The true answer isn’t sexy at all. It’s boring. So boring that I barely talk about it. So boring that I didn’t deem it worthy to talk about it in the first place.

And yet it’s something I do every single day (which tells you something about how exciting my everyday life is). In fact. It’s one of the first things I do right after I wake up before I start working. And then, when I’m done working. It’s almost all I spent doing for the rest of the day.

I built my whole life upon this boring and simple method to get more stories and make more connections.

What method am I talking about?

I do stuff. I read stuff. I watch stuff. And I listen to stuff.

Exciting, right?

And yet, for me it’s the most fun and exciting thing I do.

You’ll hear me mention this phrase a lot. But I always pursue my curiosities.

I read books I think are interesting, not books others say will make me more money. I listen to podcasts I think are fascinating, not podcasts others say I have to listen to. I watch movies I think are cool as hell, not movies that won Oscars or IMDB says have a high score.

That’s “the secret”.

I consume information I find cool and valuable.

This builds my own world. This gives me my own unique ideas and perspectives. And then after consuming all that information, I do nothing. Literally nothing. I walk. I lie down. I think. I go to the gym. I take a shower. I do fun stuff with friends & family.

And all of that’s vital as well.

Your subconscious needs moments of relaxation to process all that information and give you ideas and inspiration about what it all means. Then those stories and connections come by themselves.

Do this and you won’t have any issues coming up with connections or things to share anymore.

While we’re on the topic of doing stuff I think is cool… have you considered writing entertaining daily emails to your audience to build a relationship, get yourself lifelong customers who don’t dare buy from anyone else, and build yourself a long-term profitable and reliable business?

That’s kinda cool if you ask me.

If you’d like to learn more about writing daily emails, then check out Email Valhalla here: https://alexvandromme.com/valhalla

Anyone can put something together, slap a price on it, spend some money on advertising, and get people to buy it as long as the price is low enough.

But few can create something their target audience not just wants, but desperately needs, allowing them to sell it effortlessly at almost any price of their choosing.

This holds true regardless of the market you’re in.

The moment price becomes the main differentiator between your product and that of your competitors is the moment you lose.

“Ok”, you ask, “so how do I create a product my audience desperately needs?” you may ask.

Except that’s the wrong question.

Instead, you should ask, “How do I get to know my customers better than they know themselves?”

This is the kind of thinking I once heard Steve Jobs talk about in an interview when asked what kind of technology he and his team had been working on (and contributed to society) for the past decade—this question was asked in a “prove my you’re better than your competitors” kind of way.

Jobs immediately pointed out how this “technology first” kind of thinking was an extremely flawed way of doing business.

Instead of thinking “What technology can I create and how can I sell it?”, every business should ask themselves, “How can I deliver the best customer experience?”.

Once you answered that, only then is it time to ask yourself “What technology do I need to make it happen?”.

Who knows, maybe you already have everything that’s required.

Either way, this will set you up correctly.

Coincidentally, even though this interview is publicly available for everyone to watch, interpret, and learn from on YouTube (and has been for many, many years), still so many people spend weeks, months, even years creating something to sell, never bothering to think how the customer will benefit from it or if they even need it at all, only to have to figure out how they’re going to sell it once they’re done building the product.

Anyway.

While I’m unable to help you discover how to best help your target audience, I do know one of the best ways to do so is by staying in frequent contact with your customers.

One way to do so, which my biased ass highly recommends to you, is by writing simple, efficient, and entertaining emails on a daily basis.

If that sounds like something you’d want to do, then check out Email Valhalla here to learn more: https://alexvandromme.com/valhalla

Not everyone seemed to enjoy Star Wars when it was first released back in 1977.

Even though it was an immediate success and raked in insane amounts of money, the likes of which had almost never been seen before.

More specifically.

Some critics called the movie “as simple as black and white—and not in a good way,” even going as far as writing “The blockbuster, bestselling movie Star Wars is one of the most racist movies ever produced.”

Another criticism read, “The force of evil in Star Wars is dressed in all black and has the voice of a black man… That character reinforces the old stereotype that black is evil.”

Here’s another example (taken word for word from the book George Lucas by Brian Jay Jones):

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Another critic even ‘pointed out’ that the two droids acted, and were treated, like slaves, all the way down to being sold to a young white man they called “Master”.

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Seriously, I wish I was making this stuff up.

This proves to me one thing and one thing only.

People will hate you no matter what. The more successful you are, the more the hatred will become.

There’s just no pleasing everyone.

One of my favorite quotes (and guiding principles) I’ve learned in the past year is from the great Dan Kennedy himself: “If you haven’t offended anyone by noon each day, you’re not marketing hard enough.”

The more I grow and learn, the more I realize how true this is.

Don’t believe me?

Try it out yourself. The next email you write, the next post you share, or the next podcast you’re on, try sharing your opinion about something controversial without holding back. Truly express your opinion. Don’t sugarcoat it one bit.

Yes, you’ll get backlash, yes people will take offense.

But those people weren’t your audience anyway.

What’s more important is how much more trustworthy you’ll be to the people that matter.

And if you’d like more email tips like this, then check out Email Valhalla here: https://alexvandromme.com/valhalla

Once upon a time, I received the following message from Gaurav, a long-time reader, after he bought my Abundant-Client System course (not currently for sale):

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I saw there was a sale on your Abundant Client Acquisition System and had to get it.

The course didn't disappoint. It's so good I went through it a second time in 2 weeks.

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Now, I don’t know about you. But that’s one of the best compliments I could ever receive.

Most people lead busy lives.

So for someone to go through my course twice in short succession means it’s definitely well-received and a high-quality course.

In fact, I can guarantee the majority of people who buy online courses never completely go through most of the stuff they buy.

So this is saying something.

Secondly.

He also casually saw that I was running a promotion on the product and he immediately grabbed it—just like that.

Which goes to show you the power of mailing every day and building a relationship of trust with your reader (and proving you know what you’re talking about).

But obviously that’s only to get people to buy your stuff.

You’ll have to make quality products if you want to get messages similar to the one above.

After all, nobody runs a business on the first sale—it’s what you sell people next that earns you 80% of your income.

Which is no different when it comes to writing.

No author gets rich off of one book. Everyone who makes a living writing does so because of an entire series they’ve written, which they can sell to people who found, read, and enjoyed the first book in the collection.

The problem?

Most people only have one product, one book, or one offer to sell to people. And those that don’t often rush the process, giving up quality for quantity in the process.

And while I’m definitely no expert and will never claim to be one.

I have picked up my fair share of product-creation experience (even to the point where I can produce high-quality products in an extremely short time).

So if you’d like to learn my ways, then definitely check out Product Creation Made Easy where I’ll show you how to ideate, create, and launch profitable products in 21 days or less.

Click here to learn more: https://alexvandromme.com/product

As a young lad and still widely unknown director, George Lucas didn’t have the luxury of hiring screenwriters—or any other writer, for that matter.

So he had to go and write everything himself.

Which turned out to be an absolute nightmare for him. In fact, the writing has always been a disaster for him. From the first time he ever tried to write a screenplay up until the last and most recent word he ever wrote down.

He even mentioned as much himself by once having said in an interview, “I can be chained to my desk and I still can’t write it.”

This obviously didn’t make his life any easier.

But, there was hope.

In fact, one of his early friends and mentors was Francis Ford Coppola himself. At one point Lucas and Coppola were touring around, driving to all sorts of locations, filming together for Coppola’s latest project at that time.

At the same time, however, Lucas was working on writing the script of what would become THX 1138.

He wasn’t making any progress at all.

Rewriting scene after scene, never getting any proper ideas, always getting stuck on certain parts, and just never seeming to have the creativity or even the motivation to create a good, well-written, thought-out, and coherent script.

That’s until Coppola gave him the following piece of advice (referring to writing the first draft): “

Don’t ever read what you’ve written. Try to get it done in a week or two, then go back and fix it.. you just keep fixing it.”

This meant, just picking up his pen, writing everything that came to mind, never looking back, never making adjustments, just keep on going, keep on writing, and whatever comes out of out, comes out of it.

Only after you have created a first draft, that’s when you’re allowed to go back and start improving or changing things you’ve written.

That said.

The same principle applies to everything else that needs creating.

For example, that new digital product you’d like to create.

Honestly, I’ve seen countless of people trying to create a product only to spend months, sometimes years on the product, only to create a sub-par deliverable that could’ve been made in a few weeks (if they even finish it in the first place).

The worst part?

It could’ve been easily avoided by having (and following) a proper framework that guides you on how to easily ideate, create, and launch a digital product in 21 days or less.

A framework like I teach in Product Creation Made Easy for example.

In fact, I’ve dedicated one whole module to this exact issue (and the solution to actually getting more work done in less time when it comes to creating your product).

If you’d like to learn more about it, then check it out here: https://alexvandromme.com/product

In yesterday’s email, I made the exciting “pre-announcement” that I’ll be announcing something super exciting today.

So exciting in fact, some people already reached out to me with their (correct) prediction of what is was.

But it turns out I lied.

Or more so, life got in the way and I underestimated the amount of things I still needed to do before I could make this announcement the right way while making sure everything is ok and ready to go.

The irony is that I often teach people about the dangers of overly relying on a plan—as plans are nothing more than guidelines, and as practical experience will teach you, nothing ever goes as planned.

Which doesn’t mean plans are useful—far from it.

But that’s just life.

Anyway.

If all goes well, I should be able to make this terribly exciting and amazing announcement tomorrow, or at the very least the day after (more likely tomorrow though).

In the meantime, keep your eyes open for the next email you’ll receive.

I won’t ask you to pay attention to anything else of mine, not a single other offer—that’s how important this coming announcement will be.

Cheers.

In no particular order:

• It’s incredibly fun and fulfilling

• Writing emails brings forth more ideas and inspiration which can be used for other projects

• You get to do whatever you want, whenever you want it, without any platform limitations

• Your own email list is probably the closest thing you’ll ever got to free speech on a large scale

• Allows you to talk to and bond with tons of people across many walks of life individually with the benefits of large scale efficiency

• Incredibly easy to do—especially if you’ve been doing it for a long time already—making it the perfect way to start your day off right by checking something off your to-do list

• Everything you write is reusable in some way, giving you unlimited benefits that keep scaling indefinitely the longer you do it

• The best way to notify people about important announcements

Announcements such as the one you’ll see tomorrow.

See keep your eyes open for that one.

It’s that time again.

I’ve finished reading A Clash Of Kings, the second book in the A Song of Fire And Ice series, also known as Game of Thrones.

The book itself was about 800 pages, which shouldn’t have taken me that long.

But I have this habit of always reading multiple books at once—around 8–12 most of the time.

Why do I do this?

It helps me to stay disciplined in my reading habit. Whenever I don’t feel like reading a certain book, I’ve got a handful of others to choose from.

So no matter what mood I’m in or if I don’t feel like reading a specific book that day, I’ll still get my daily reading in (A nice and rather unexpected consequence is how it also helps me make better connections between different topics I’m reading about)

Doing it this way allows me to get through a lot more reading each month than I would otherwise.

The secret isn’t to read fast (I’d argue reading slower is better), nor is it to spend half your day reading.

No.

The secret is best described by the man, the myth, the legend, Rocky Balboa himself, when training Adonis in the movie Creed.

“One step at a time, one punch at a time, one round at a time.”

And so it is for reading, business, and life as a whole.

The goal for most important things in life isn’t to win, it’s to keep playing the game one step at a time.

Another way I’ve been applying this “one step at a time” mentality is with email.

Just one simple email a day, for months, years, or even decades straight has the power to change your entire life.

So why not give it a try yourself?

Check out Email Valhalla here to see what all the fuss is about: https://alexvandromme.com/valhalla

A fair warning first.

I’m no psychologist, therapist, or any other type of person who formally studied any of this.

I can only tell you about my experience.

But if you pick something you don’t enjoy doing (yet don’t absolutely despise doing either) and just do a lot of it?

Well then you’ll slowly but surely start becoming better at it.

A lot better even in certain cases.

You’ll start to discover the hidden intricacies of the skill you’re pursuing and you’ll start to appreciate everything you’re doing—and can do—a whole lot more.

Which almost always leads to you starting to like and sometimes even come to love what you’re doing.

It’s extremely rare that your enjoyment doesn’t increase when you actually put in the time and effort to develop the skillset and understanding that goes along with what you’re doing.

And so it is for writing emails (or any other form of writing even).

The more you do it, the better you’ll become, and the more fun you’ll have.

This brings me to remind you of my flagship course Email Valhalla which will show you how to write extremely quick and easy emails that get you paid and keep your readers reading for years to come.

Check it out here: https://alexvandromme.com/valhalla