Shocking new statistics show the power of this simple marketing trick

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The average 12-year-old boy is 356% more likely to ask his parents to buy ice cream at the store than a 15-year-old girl.

How crazy is that?

Not only because that’s an enormous difference in the likelihood of a kid asking for ice cream. I mean, it’s not as if ice cream is this extremely gender-specific interest as opposed to playing with dolls or reading your average superhero comic book.

And neither is that 3-year difference that much when you think about the general age range of people who enjoy eating ice cream.

But no, that’s not all. There’s a lot more that makes it a crazy statement.

More specifically…

It’s also crazy because I made up that fact just now. Entirely made up. Total bollocks. I didn’t even do a sliver of research to make it feel more possible.

And yet…

I’m certain there’s a high chance you read that first sentence and simply believed it.

In fact, I know many people did.

Coincidentally, it’s also something Claude C. Hopkins wrote about in Scientific Advertising when he said the following:

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“The weight of an argument may often be multiplied by making it specific. Say that a tungsten lamp gives more light than a carbon and you leave some doubt. Say that it gives three and one-third times the light and people realize that you have made tests and comparisons.”

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Now, admittedly, he didn’t say anything about lying and or making up facts.

Probably because that’s not a good business practice.

But it does work just as well—which clearly shows you the power of being specific.

Now, I’m sure you’re not planning on making up random specific, and believable, facts as a party trick wherever you go.

But you might be interested to know that you’d make, on average, a total of $42 for every $1 you spent on email marketing.

Not a bad trade, eh?

And if you’d like to start learning how to write better emails so you can make more sales while keeping your readers reading day after day, then check out Email Valhalla here: https://alexvandromme.com/valhalla


My predictions for the upcoming American presidential elections

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You may or may not be following the absolute crapload of articles, interviews, debates, social media posts, social discussions, commentaries, and pretty much everything else related to the upcoming American presidential elections.

But, regardless you’re likely to know it’s Biden vs Trump fighting one another for a second shot at being able to sit their sweet buttocks down in the White House.

And if you didn’t even know that, then now you do.

But you might be wondering. Who are both these people?

Well, people often refer to Biden as a senile old pile of crap who’s drugged up all the time and only awake for two hours a day (if that many) while merely existing the other 16 hours or so he’s awake.

On the other hand, Trump is a tiny, yet very angry, orange oompa loompa with a wet raccoon on his head. He calls himself a true businessman, but we all know the only reason people know him is because of his role in Home Alone. Did I mention that he gets extremely pissed off if you were to mention his mediocre golf skills?

Anyway.

My prediction isn’t nearly as exciting as keeping up with whatever new ploy or scheme the media is cooking up to manipulate, twist, and turn the public’s perception—there’s a lot of shady stuff going on everywhere you look and not a lot of honesty—every single day.

But as for a prediction.

As the elections will happen in November, I reckon people will already be in the Christmas spirit—since, you know, the selling and advertising of everything Christmas related is starting earlier and earlier every year to milk as much money out of the public’s pockets—so they’ll rewatch Home Alone (as people do). This will subconsciously alter the perception of Trump in people’s mind to that of the helpful guide (after all, he does guide the way), making it so Trump will win the elections by a landslide.

Now, whether any of this will actually happen, much less if it’s relevant at all, doesn’t actually matter.

You see.. in his book The Ultimate Sales Letter, Dan Kennedy wrote the following:

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“The two keys to unlimited media attention and publicity are being predictive and being provocative.”

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So I’ll leave this be for what it is and gently enjoy all of my newfound media attention, thank you very much.

But before I do.

Maybe you’d like to get some media attention as well?

In that case, do check out Email Valhalla where I’ll show you just how to write emails so you can get drive more traffic and attention to whatever you are selling (and make a profit while you’re at it).

My prediction is that you’ll become extremely successful after implementing everything you read inside of Email Valhalla.

But enough talking.

Click here for more information: https://alexvandromme.com/valhalla


My extremely unattainable vision for the next 50 to 70 years of my life

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Would it surprise you if I told you I already created a “business plan”—or at least a vision—for the next 50 to 70 years of my life, depending on how long I’ll be able to walk this wonderful planet?

Well, I have.

But before I dive any deeper into it, let me just tell you something… this isn’t meant to be practical advice. This isn’t meant to be used as a guideline or something to strive towards. If anything, I’d suggest you forget everything I talk about right now and pretend I never wrote this.

What I’m about to share with you doesn’t just walk the fine line between visionary and pure lunacy… It IS pure lunacy, no doubt about it. In fact, I’d even argue it should deserve a whole new category of its own.

Hard, relentless work likely won’t cut it. Burnouts are a given. The amount of patience, determination, and quite possibly luck, someone would need to pull this off is truly off the charts and out of this world. But as a wise man once told me, “You don’t know where the line is until you cross it.”

And I’m damn determined to figure out exactly where that line is.

See, it’s currently 2024.

Almost everything is digitalized in one way or another. There’s barely a person left who isn’t, in one way or another, plugged in and online at all times. You can reach a near-infinite number of people just by pressing a few buttons without even having to leave the comfort of your couch.

Technology is evolving at incredible speeds, allowing you to create everything you can imagine.

Yet, people’s vision isn’t evolving at even close to the same speed… and neither is their marketing…

Before I continue, let’s look at how current-day online marketing (for independent creators and entrepreneurs) is mostly done

First, you’ve got the usual options of joining and engaging in online communities (e.g., on Discord, Reddit, Skool, Circle, various forums, hobby or theme pages, …) that share your interests. Then you’ve got the general “building an audience” social media route (LinkedIn, Instagram, Twitter, Facebook, Pinterest, …) as well as more specific (market)places (Upwork, Fiverr, Etsy, Amazon KDP, Steam, Itch dot io, Soundcloud, Spotify, you name it).

All great tools on their own.

And that’s where many people stop.

But not you. You know better… you know if you stop there you’ll be entirely dependent on some algorithm or the whims of the next update to the platform—as well as its regulations—that may or may not break your entire business overnight. You’re essentially gambling for success this way (and gamblers tend to lose—big time).

If you’ve got any brain cells in you, then you should be in this for the long game.

That means, setting things up so you’re in control. You decide your own success… without having to pray that some algorithm shows your work to the right people at the right time, let alone consistently and reliably.

So you’ll want to think about building something you own, something you have absolute control over and where you don’t have to please an algorithm or fight an uphill battle to get your content in front of your audience… As well as somewhere you can focus on marketing not just your work, but yourself as the creator behind it… something like a personal blog, or, even better in my humble yet biased opinion, an email list.

When you realize your email list is the true base of operations and everything else is only a portal for people to come into your world (the email list) where you can entertain them and build a deeper relationship with them so they’ll stay for years to come (again, you’re playing the long game) and all but guaranteeing they’ll read, consume, and buy a lot more than they would’ve if you’d tried to get the one-time sale… that’s when the real game begins.

But there are as many of these portals to get people onto your email list as there are grains of sand on Earth (possibly, I didn’t count).

Just to give you some inspiration:

The first and foremost method people use (aside from the ones I mentioned earlier) is to use paid advertisement to get people interested in what you have to offer, maybe give them something for free which they can use (or that’s purely entertaining—this depends on the market you’re in) in return for signing up to your email list.

But what if you don’t want to spend any money?

No worries, there are plenty of other options as well.

Here we’re already entering a terrain that not many people (definitely not nearly enough) are thinking about using and abusing.

For example, going on podcasts or interviews with other people/channels/businesses in your market (or related markets)—the smaller ones especially are always happy to talk with anyone. Or writing articles and press releases for (online) magazines and blogs. As well as your local newspapers or radio stations—they love to interview local people who are doing something creative in their lives.

Everyone is looking for news and entertainment all the time. You just have to approach them and ask (make sure you’re allowed to plug your work or your email list at the end—most will allow you to do so, but it’s best to double-check).

Taking it yet another step further: unleash your inner Brandon Sanderson (to stay in theme as creatives) and grow your own all-around entertainment-focused podcast like he does with his “Intentionally Blank” podcast as a supplement to all the books he’s writing.

This is truly where most people stop.

Only the true devout, the maniacs, and the mentally insane in our world would dare to go beyond. Probably for the best because you’d need to be a special type of deranged to even dare thinking about taking it to this next level.

What level am I talking about?

The level of madness where people start thinking “Why build a business around one product, service, or offer when I could build a whole universe around one central narrative?”

That’s where you start thinking like a publisher.

This is where you start writing books, comics, and graphic novels, releasing video games, board games, or card games, recording songs, albums, and soundtracks, creating paintings, sculptures, or even action figures, directing animated series, films, and documentaries…

All with the intention of creating one coherent universe where everything’s interconnected, one thing leads to the next, the movie follows the book, the action figures follow the movie, the video games follow the action figures, the paintings follow the video games, the books then references the paintings in a later installment, which then again follows the albums, the documentaries, and everything else, all in unison, all living together in harmony, supporting one another and strengthening each other to the point where there are a bazillion gateways for people to come to discover, enjoy, and ultimately become obsessed with everything you’ve built…

And no matter where people are in your universe, they’ll always find themselves on a road that leads to your email list in exactly the same manner as every road would lead to Rome.

Yes, this is a lot.

If anything, this is too much. Especially for just one person to accomplish. No doubt about it. I warned you in the beginning…this takes work. It might not even be possible. I haven’t got the slightest clue. Probably nobody really does.

The least I can say is that this isn’t for the weak-willed, the weak-minded, and the lazy… not in the slightest.

I repeat, these are merely ideas meant to inspire you. I haven’t even started working on 10% of this. It will take years or even decades to do all of it. And nobody’s forcing you to do everything. But it’s great to have goals you can’t possibly reach. It’s good to be motivated and have something to drive you.

Nobody got anywhere without a vision.

And well, mine just happens to be… well, however extremely, more than likely, unattainable this is…

I can’t, in good conscience, suggest you try anything even close to this. No doubt many people who’d attempt such a thing would go insane or completely burn out, draining every single drop of life and creative expression they have left… even attempting to do just two or three different things on this list would probably mean the end to most people.

If anything, I recommend you NOT to do this.

But just in case you happen to be as crazy (and as overly optimistic and long-term-focused) as I am.

This might just get you inspired to make something happen.

Remind yourself that just because you barely see anyone else attempt something like this doesn’t mean you can’t or shouldn’t do it. More often than not, you’ll become MORE, not less, successful by doing the things others don’t.

Circling back a bit…

Don’t forget, you’re not limited to solely talking about your projects from a creative perspective. In fact, it’d likely hurt you if you did. Realize that people won’t be solely interested in your work. If you’re attempting anything close to my crazy vision of the future I’ve laid out right here, and if done right, they’ll be interested in YOU (and everything you put out).

So share stories about the development, about how you came up with your ideas, what inspired you, even talk about the work of others and what you thought was missing from their creations—a common reason for making your own version—be bigger than life. Show them there’s a real person behind this universe you’re creating.

At the end of the day, people just want to be entertained, which opens up a whole new world of things to talk about.

No doubt this universe will become bigger than you. It will outlast you if you put everything you have into it (which also means someone else will cause its downfall when you’re no longer around—you either die a visionary or live long enough to see them kill off your babies).

But as long as that’s not the case, you’ll have to be the driving force of expansion—you and the characters that inhabit your universe and the many worlds it holds.

As we near the end of this article, let me restate the obvious one more time.

This is a lot of work. I have no idea whether this is even possible for a single person to accomplish. But then again, there’s only one way to find out, right?

And on that note, there is one piece of genuinely helpful advice I’d give anyone foolish enough to attempt turning this vision into a reality. This is at least how I’m currently working towards tackling the above. And that’s by starting things slow. Focusing on every aspect one at a time. And building the foundation first (you can’t build a skyscraper on a rushed foundation after all).

And that foundation is nothing less than learning to write and entertain, while simultaneously growing your email list. After all, that’s what’s at the center of this entire vision. It only make sense to start it early and keep working on it for decades to come.


Never stop learning

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Even more.

Do all of your learning in public.

Start new projects all the time. Share your progress. Give regular updates. Talk about what you’ve learned, where you made mistakes, and how you’d go about avoiding those same mistakes in the future.

When it’s time you can ever start educating other people on the skills you’ve learned and the experience you’ve gathered.

There are many places you can learn, record, and even build stuff in public.

Personal websites, portfolios, and blogs are good.

Building an audience on social media platforms is better.

Growing your own email list which you own, control, and gives you direct access to every single one of your readers is the best.

Remember, you’re playing a long-term game here.

You’re not in it to MAYBE go viral and MAYBE get a chance at becoming popular and extremely rich. You’re here to guarantee you’ll be seen and guarantee you’ll have a decent income.

You probably won’t get extremely rich, sure. But chances are you wouldn’t have gotten rich by enslaving yourself to a social media platform, hoping the algorithm works in your favor, always following whatever the latest trend or the latest update is, following the crowd wherever you go, and never truly being able to master something or to stick to one formula.

Instead, you find a format that works and stick to it for decades. You become a platform onto yourself by building an email list which you control.

Most importantly, you take your marketing into your own hands, doing things you can control, which guarantees a positive outcome.

Everyone who’s out there playing the algorithm game is gambling with their future—and gamblers always lose (and they lose hard).

Don’t be a gambler.

If you’d like more information on how to best take matters into your own hand by building yourself something you control and can guarantee a positive outcome, then check out Email Valhalla here: https://alexvandromme.com/valhalla


Two-time self-published author doesn’t know how to promote her books

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A question popped up in a self-publishing writer’s community:

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I published my memoir in late January of this year. I was able to get quite a few sales (I was amazed tbh because my previous book I had published barely even sold…).

I’ve been trying my best to promote it this last month because the sales are dropping and I think it’s simply because people have no idea it exists…? But I don’t think I’m catching people’s attention with it.

I published it on Amazon kdp. I can’t pay for ads currently so…am I SOL? I really want my story to be heard

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Classic case of short-sightedness.

You see it everywhere. People trying to get others to buy their products or services so they start looking for ways to advertise that specific product… only to get a few one-time sales and then struggle to keep that momentum (if they even got any to begin with) going—never actually making a business out of what they’ve got.

Here’s the tl;dr of what I’d suggest to anyone in a similar situation:

• Step 1: Create an email list

• Step 2: Drive people to your opt-in page through content creation

• Step 3: Email them as often as you can about the common interests that connect you and them to whatever you’re selling.

• Step 4: Sit back and relax while growing a business that doesn’t rely on one-time sales because you’re not losing your customers. Instead you’re actively growing your customer list and building a better and tighter relationship with them, guaranteeing more sales (consistently) in the future as long as you keep giving people what they want.

Ain’t nothing complicated to it (and if you think this only works for authors, you couldn’t be more mistaken).

If you’d like a more in-depth view of this process, then check out Email Valhalla to learn all about building, growing, and monetizing your email list.

Click here to check it out: https://alexvandromme.com/valhalla


Get ready for a HUGE milestone

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I’m so close to self-publishing my very first non-fiction book on Amazon.

More precisely, I plan on launching my book (paperback & ebook), which is about how to make the act of writing fun, enjoyable, and quick, this Monday. That’s assuming everything goes according to plan—I have no idea what problems might await me since this is, in fact, the very first time I’m trying this out.

All I still have to do is craft myself a book cover and write two or three more chapters I thought about last minute (read: an hour ago).

So far it’s been a boatload of fun (surprise, surprise) writing up all the chapters and figuring out how this self-publishing thing works.

I’ve had many revelations these past few weeks.

But one of the most important revelations has been how easy and smooth this process has been until now. I’ve put this off for so long, thinking it would be a real challenge, and something I wasn’t quite ready for, yet. I wanted to create a true “masterpiece” and get everything perfect.

Truth was, I just didn’t want to move out of my comfort zone and create something that’s not digital—something I have plenty of experience with.

But as with anything, starting is always the hardest part. Most things in life are a lot simpler than your inner ego scares you into believing.

So you can expect a truckload of more books from me in the future if everything goes well this Monday. Hell, you can expect a whole lot more stuff from me even if it doesn’t do well.

The only way to fail is to stop trying after all.

So that’s that for today. Just a quick announcement and hopefully an insightful and motivational lesson.

That said, while I haven’t got anything on how to publish books on Amazon (not yet at least), I’ve got plenty of experience creating and launching digital courses, including a top-selling product that’ll teach you exactly how you can do so too (and in 21 days or less from start to finish!)

Click here for more information: https://alexvandromme.com/product


A Game Of Marketing Thrones

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Have you ever read or seen Game Of Thrones?

Well, if you’re anything like me (or unlike me I should say) you probably have. The show has been around for 13 years already, and George R.R. Martin published the series' first book over 28 years ago.

Now, I proclaim myself to be a lover of the genre (with my current favorite author being Brandon Sanderson), but I hadn’t seen nor read any of the entries that make up Game of Thrones (or ASOIAF for the book lovers).

It’s only recently that I’ve picked up the books and started reading them.

So recently, in fact, that I’m currently only on book 2, A Clash of Kings.

And it’s been an absolute blast reading through the pages. I don’t know why I never picked up on this series earlier.

Aside from the writing, the story, the worldbuilding, and the depth of each of the characters being immaculate, there’s another reason why I like it so much.

More specifically.

It’s because of how the book displays who’s in charge. And I’m not merely talking about who’s wearing the crown or who’s got the most muscle. No, I’m talking about the people who actually make things happen. They who get shit done—the people behind the scenes pulling the strings.

They all have one thing in common—something highly valuable and practical for us marketers as well.

They all know how to persuade people. They know what each and every person wants most. And even if they don’t, they’ll soon figure it out…

Armed with this information they’re able to create the best and most favorable of deals.

No one in the series—not anyone with true power at least—tries to convince other people to do something they want or tries to talk other people into why what they have is something valuable.

And so it is in the real world.

Don’t try to get people to buy what you want to sell. Sell what people want to buy instead.

This, and many other highly crucial principles and lessons, can be found in my highly regarded course Product Creation Made Easy to help you create more products faster, better, and more profitable than ever before.

Click here for more information: https://alexvandromme.com/product


Stop chucking stuff into the void as a “nobody”

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I came across a post on a well-known forum from a musician who released his latest song the day before.

Apparently, he worked long and hard on the song, did everything he could to make it as good as he possibly could, then went on to try his hand at “marketing” it—clever guy—by convincing a couple of blog writers and a few popular Instagram music pages make a post about his latest song.

The guy was so excited thinking about the fame and riches he’d amass from this song he almost couldn’t sleep.

Yet when he woke up the next day… nothing happened. And I truly mean nothing. Nobody except probably a few friends listened to his latest song.

36 hours after release and all he got for it were 15 plays.

I can’t help but feel sorry for the man.

So here’s the issue:

He’s a nobody. Not as in the pessimistic “he doesn’t have any talent and will never amount to anything”. No, he clearly has some talent.

But right now, nobody knows him. Plain and simple as that.

It pays to be aware of the current situation instead of fighting or running from it.

To his credit, he tried doing some marketing and getting the song out there. But he did so in the wrong way.

See, nobody cares about your new song, your new book, your new product, your new game, your new cocaine addiction you developed because your mother never told you she loved you when were younger.

None of that.

People only care about two things: themselves and other people (in that order).

What does this mean for you?

Instead of trying to market your song a day before it releases, start by marketing YOURSELF all year-around. Build a fanbase of you, not your song. You’re more than just that one song. So show them.

Be interesting, be entertaining, and most importantly, make sure they see and hear you everywhere all the time—not just when you have something new to promote.

People who only market when they’ve got something new don’t really care about their audience, their fans, their followers, they just care about themselves and their new thing.

Be someone who’s there all the time, regardless whether or not you’ve got something new to promote.

Then, when the time comes and you actually have something new to promote, you’ll have an audience already established, it’ll immediately be liked, and you have the right to absolutely bombard them with promotion about your new thing—your audience likes you after all, and nobody gets tired of of getting MORE of something they like.

Long story short: Don’t stay a nobody.

Talking about not staying a nobody and keeping in touch with your audience every single day, check out Email Valhalla to learn more about how to do exactly that.

Here’s the link: https://alexvandromme.com/valhalla


CrapGPT who?

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Here’s something I find hilarious:

So-called “writers”, “creators”, or worse, “experts” who rely on CrapGPT to tell them 1) who their target audience is 2) what those people like 3) which topics they should write about.

I’m serious.

Explain to me how you can, without bursting into tears laughing, have the nerve to call yourself a writer, a creator, an expert, a leader, or even a marketer for all I care, and aren’t able to, from your own mind, your own experience, your own creativity (which you don’t need as much of as you might think) come up with ANYTHING to say or write about.

No clue what to write about, what to talk about, what to sell, and who to sell it to.

At this point, I’m convinced these types of people require help to get them out of bed as well in the morning. If it weren’t for their mom waking them up every morning, chances are they might not even realize where they are or what they’re supposed to do.

I’ve said it before and I’ll say it again.

And while this focuses on writing, it’s equally applicable to everything else you do from public speaking to music creation and more.

Here goes.

If you write about whatever you’re passionate about, and enjoy whatever it is you’re writing, then chances are whoever reads it will enjoy it as much as you do—if not more.

Vice versa, write stuff that bores you about topics that don’t interest you and whoever reads it will be bored out of their mind as well.

Call it the second law of writingdynamics to make it feel all sciency and shit so you’re more likely to remember it.

Anyway, this begs the question:

How do you “optimize” (I don’t enjoy using this word, but for the lack of a better one, let’s go with this one right now) the enjoyment you have while writing—which you’ll eventually transfer to the reader?

Well, that’s the exact topic of the book I’m currently still working on.

So if you’d like to learn more about that, stay tuned and keep your eyes open for more information about that (which will be sooner than you might expect).

In the meantime, check out Email Valhalla to increase your email writing skills so you can grow you list, sell more products, and build a better relationship with your audience.

Here’s the link: https://alexvandromme.com/valhalla


This email contains an incredible tip to get your emails opened

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And I mean truly incredible.

But at the same time so simple, so easily overlooked, and not to mention how extremely underrated it is.

In fact, I’ll probably get some people laughing at me because of it.

But really, sometimes it’s just that simple.

Want to know what the tip is?

Well, it’s the simple “This email contains …” subject line.

It’s easy, straight-to-the-point, and effectively attention-grabbing—especially if you combine it with some of the other 11 attention-grabbing principles and subject line types I teach in my flagship course Email Valhalla.

Speaking of which.

If you’d like more information about Email Valhalla, check it out here: https://alexvandromme.com/valhalla