Have you ever read or seen Game Of Thrones?

Well, if you’re anything like me (or unlike me I should say) you probably have. The show has been around for 13 years already, and George R.R. Martin published the series' first book over 28 years ago.

Now, I proclaim myself to be a lover of the genre (with my current favorite author being Brandon Sanderson), but I hadn’t seen nor read any of the entries that make up Game of Thrones (or ASOIAF for the book lovers).

It’s only recently that I’ve picked up the books and started reading them.

So recently, in fact, that I’m currently only on book 2, A Clash of Kings.

And it’s been an absolute blast reading through the pages. I don’t know why I never picked up on this series earlier.

Aside from the writing, the story, the worldbuilding, and the depth of each of the characters being immaculate, there’s another reason why I like it so much.

More specifically.

It’s because of how the book displays who’s in charge. And I’m not merely talking about who’s wearing the crown or who’s got the most muscle. No, I’m talking about the people who actually make things happen. They who get shit done—the people behind the scenes pulling the strings.

They all have one thing in common—something highly valuable and practical for us marketers as well.

They all know how to persuade people. They know what each and every person wants most. And even if they don’t, they’ll soon figure it out…

Armed with this information they’re able to create the best and most favorable of deals.

No one in the series—not anyone with true power at least—tries to convince other people to do something they want or tries to talk other people into why what they have is something valuable.

And so it is in the real world.

Don’t try to get people to buy what you want to sell. Sell what people want to buy instead.

This, and many other highly crucial principles and lessons, can be found in my highly regarded course Product Creation Made Easy to help you create more products faster, better, and more profitable than ever before.

Click here for more information: https://alexvandromme.com/product

I came across a post on a well-known forum from a musician who released his latest song the day before.

Apparently, he worked long and hard on the song, did everything he could to make it as good as he possibly could, then went on to try his hand at “marketing” it—clever guy—by convincing a couple of blog writers and a few popular Instagram music pages make a post about his latest song.

The guy was so excited thinking about the fame and riches he’d amass from this song he almost couldn’t sleep.

Yet when he woke up the next day… nothing happened. And I truly mean nothing. Nobody except probably a few friends listened to his latest song.

36 hours after release and all he got for it were 15 plays.

I can’t help but feel sorry for the man.

So here’s the issue:

He’s a nobody. Not as in the pessimistic “he doesn’t have any talent and will never amount to anything”. No, he clearly has some talent.

But right now, nobody knows him. Plain and simple as that.

It pays to be aware of the current situation instead of fighting or running from it.

To his credit, he tried doing some marketing and getting the song out there. But he did so in the wrong way.

See, nobody cares about your new song, your new book, your new product, your new game, your new cocaine addiction you developed because your mother never told you she loved you when were younger.

None of that.

People only care about two things: themselves and other people (in that order).

What does this mean for you?

Instead of trying to market your song a day before it releases, start by marketing YOURSELF all year-around. Build a fanbase of you, not your song. You’re more than just that one song. So show them.

Be interesting, be entertaining, and most importantly, make sure they see and hear you everywhere all the time—not just when you have something new to promote.

People who only market when they’ve got something new don’t really care about their audience, their fans, their followers, they just care about themselves and their new thing.

Be someone who’s there all the time, regardless whether or not you’ve got something new to promote.

Then, when the time comes and you actually have something new to promote, you’ll have an audience already established, it’ll immediately be liked, and you have the right to absolutely bombard them with promotion about your new thing—your audience likes you after all, and nobody gets tired of of getting MORE of something they like.

Long story short: Don’t stay a nobody.

Talking about not staying a nobody and keeping in touch with your audience every single day, check out Email Valhalla to learn more about how to do exactly that.

Here’s the link: https://alexvandromme.com/valhalla

Here’s something I find hilarious:

So-called “writers”, “creators”, or worse, “experts” who rely on CrapGPT to tell them 1) who their target audience is 2) what those people like 3) which topics they should write about.

I’m serious.

Explain to me how you can, without bursting into tears laughing, have the nerve to call yourself a writer, a creator, an expert, a leader, or even a marketer for all I care, and aren’t able to, from your own mind, your own experience, your own creativity (which you don’t need as much of as you might think) come up with ANYTHING to say or write about.

No clue what to write about, what to talk about, what to sell, and who to sell it to.

At this point, I’m convinced these types of people require help to get them out of bed as well in the morning. If it weren’t for their mom waking them up every morning, chances are they might not even realize where they are or what they’re supposed to do.

I’ve said it before and I’ll say it again.

And while this focuses on writing, it’s equally applicable to everything else you do from public speaking to music creation and more.

Here goes.

If you write about whatever you’re passionate about, and enjoy whatever it is you’re writing, then chances are whoever reads it will enjoy it as much as you do—if not more.

Vice versa, write stuff that bores you about topics that don’t interest you and whoever reads it will be bored out of their mind as well.

Call it the second law of writingdynamics to make it feel all sciency and shit so you’re more likely to remember it.

Anyway, this begs the question:

How do you “optimize” (I don’t enjoy using this word, but for the lack of a better one, let’s go with this one right now) the enjoyment you have while writing—which you’ll eventually transfer to the reader?

Well, that’s the exact topic of the book I’m currently still working on.

So if you’d like to learn more about that, stay tuned and keep your eyes open for more information about that (which will be sooner than you might expect).

In the meantime, check out Email Valhalla to increase your email writing skills so you can grow you list, sell more products, and build a better relationship with your audience.

Here’s the link: https://alexvandromme.com/valhalla

And I mean truly incredible.

But at the same time so simple, so easily overlooked, and not to mention how extremely underrated it is.

In fact, I’ll probably get some people laughing at me because of it.

But really, sometimes it’s just that simple.

Want to know what the tip is?

Well, it’s the simple “This email contains …” subject line.

It’s easy, straight-to-the-point, and effectively attention-grabbing—especially if you combine it with some of the other 11 attention-grabbing principles and subject line types I teach in my flagship course Email Valhalla.

Speaking of which.

If you’d like more information about Email Valhalla, check it out here: https://alexvandromme.com/valhalla

Well, not literally of course.

See, I’ve previously spoken about “lighting a fire under your ass” and the benefits it brings.

In fact, I haven’t found any other way that’s better at effortlessly increasing your motivation, discipline, productivity, and everything else that goes along with it (including your enjoyment of the process) no matter what kind of work you do.

It’s like jumping out of an airplane and crafting yourself a self-made parachute while you’re falling.

Which sounds scary, and it can be, but it doesn’t have to be nearly as life-threatening or career-destroying as you might think (which, trust me, I know isn’t something you‘ll likely want to do)

No, instead, there’s a few methods you can use to light the proverbial fire under your ass to get you going and increase your productivity (and feeling of progression, aka, enjoyment) without risking your career to go to waste.

I use these methods all the times.

And I teach them to many of my students and clients alike, with great success.

In fact, one of these “strategies” is one of the foundations of the product creation framework I teach in “Product Creation Made Easy” where I teach people how to easily and effortlessly ideate, create, and launch digital products in 21 days or less.

And it works absolute miracles.

It works so well that even I, the self-proclaimed king of procrastination around town, am able to use it to actually get shit done on time.

So you better be sure that it’ll work for you as well.

Anyway.

If you’d like to learn more about this strategy, you can do so by checking out Product Creation Made Easy here: https://alexvandromme.com/product

Some days ago my father stumbled upon a “guess the movie soundtrack” YouTube video.

In short, it’s a simple compilation full of all kinds of different themes and soundtracks from mostly famous (as well as some not-so-famous) movies. Every piece of music plays for 15 seconds—so you have some time to guess the movie it’s from—until it reveals the answer.

Anyway.

We just went with it and played the quiz, testing our movie theme knowledge.

Since I’m very much into film music and film composing, I knew most, if not all, of the soundtracks (at least for the movies I’ve actually seen or even heard about).

But not only that.

The other family members who played along also knew quite some soundtracks. Often as fast as only hearing it for a second or two.

Which goes to show you the power of creating something unique, memorable, and, often-times, emotional. Even with limited resources and/or many limitations (after all, every piece of music you hear only consists of 12 different building blocks called “notes”).

Luckily for you, the English language has 26 letters, more than double the amount of notes in western music.

Know I’m no mathematician, but it sounds like you can do a whole lot more with writing than music (and that’s coming from a film score fanatic and hobby film composer).

The best way to get started honing your (persuasive) writing abilities?

Email Valhalla.

Check it out here: https://alexvandromme.com/valhalla

I was scouring the interwebs today when I came across the following beauty.

For context: An artist (painter) asked for tips and tricks to grow their social media—hoping to increase their sales—on a “business for artists” forum.

One of the responses?

Read it here yourself:

===

“The best advice I can give is: forget about social media and online business – do real life exhibitions instead. It's easier to connect with your audience IRL, which makes selling easier as well (and you'll get a much better compensation for your work). I have been a full-time visual artist (mainly paintings) for 27 years now and I do one or two solo shows and a handful of group events every year, and that's more than enough to make a living.

Sure I have social media, but the time and effort it takes to first grow a following big enough to get some consistency in sales and then the time and effort it takes to make those sales is just not worth it IMHO – with a fraction of that effort I make a lot more sales IRL. If I have to calculate my earnings based on time spent for the sales I make online, I am better off flipping burgers.

For reference: I have about 10K followers on FB, IG and X combined – FB being the largest and if I make a sale, the buyers mostly come from there.”

===

Now listen up, I’m not here to tell you how to live your life…

BUT.

If you’ve got a combined follower count of 10k (that’s ten THOUSAND people) on social media, and you still struggle to make sales (or at least, find it not worth the effort, so much so that you’re discouraging others from even trying) then, and I say this with the utmost respect, the problem doesn’t lie with “social media and online business”, the problem, my dear friend, lies with you and your ability to be entertaining and persuasive (as opposed to manipulative—big difference) enough.

As the great late John E. Kennedy said, “Advertising is salesmanship in print”.

So if you’d know how to sell someone in-person, as the author of the post said he could, then you can use those very same principles to sell someone on social media—which ultimately is a form of advertising.

Except people nowadays don’t actively make the connection between social media, advertising, and salesmanship.

Such as shame, really.

Anyway.

For more information on how to improve the persuasive abilities of your writing, and especially in emails, check out Email Valhalla here: https://alexvandromme.com/

I had a small back-and-forth with a long-time reader a short while days ago (not sure he wants me to name him).

To give some context:

He’s a passionate game dev and has been thinking about starting his own email list about game design.

Note: “thinking about starting”.

When I asked him what’s been holding him back he gave 2 reasons:

(This is how I summarized it based on his response

1) He doesn’t believe he’s “big/successful” enough to have something to offer. So why should people listen to him?

2) He prefers creating games more than writing about them, so why waste time with an email list when he could create more games instead?

Both of these are valid and popular, but ultimately flawed, responses—making this a great opportunity to share my answer publically.

So let’s talk about why those two reasons aren’t as important/valid as you might first expect.

First off, if only the biggest and most successful people could build an email list, then there’d only be a handful of lists and every market. Which simply isn’t the case.

The truth is…

People care more about people than anything else. Someone might be a lot more successful and have 10 more years of experience. But if you’re the more entertaining person while caring about your audience and actually, from the bottom of your heart, want to help your audience succeed as best as you can, then you’ll be the one they want to be around and listen to.

That’s just how it goes.

There’s no ifs, buts, or maybes about it.

Secondly, and this might not seem directly obvious when looking at it at first glance. But building your email list actually helps you free up more time (making it so he could create more games in this case).

Here’s how that works:

Instead of focusing all his effort on writing articles, social media marketing, reaching out to people, “networking”, taking on projects you don’t care about just to make ends meet, and god knows what else… You could instead focus solely on building and writing to your email list, which will take care of all your financial issues if done right, freeing up your schedule of all other things you had to do till now.

Now you’ve freed up so much time. Time you can choose to spend on creating more, writing emails (if you so choose), or just plain relaxing, whatever you choose.

Anyway.

If you haven’t started your email list yet, now’s the time.

And if you’d like some help figuring out how to get everything up and running, then check out Email Valhalla here: https://alexvandromme.com/valhalla

I just read a Reddit post of a freelance artist complaining about the current state of the market, what she has to do to make a living, and how it there’s no solution in sight.

Especially since competition is at an all-time high thanks to services like Fiverr and Upwork.

The artist even called it “an never ending race of artists acting like sea gulls for crumbs for a 5$ job (or 5 bucks an hour)”. Just imagine that. Having to struggle and actively fight (figuratively at least) with other people just so you can be the one to get the project that pays you $5 for an art piece—some of which can easily take 10–20 hours to complete on occasion.

I’m amazed how these artists are even making a profit on these projects. In fact, I wouldn’t be surprised if they weren’t. Artists working with actual paint and canvases can’t even buy their paint with that kind of money. I’m quite sure a digital artist wastes most of their hard-earned money on electricity to create their art.

Such a tragic sight to behold.

No wonder these kinds of people can’t shut up about AI and how they’ll need to use it to speed up their workflow or it’s going to steal their jobs. It’s only logical. They haven’t even figured out how to make their creations worth a damn.

Sure AI art is crap, but that doesn’t matter for people who can’t recognize the good from the bad and commission $5 art pieces.

The worst part?

All of this can be avoided if these types of artists, and any other type of creatives, simply knew how to create good products, ones that are actually worth something, while also knowing how to make the customer understand the worth of what they’re offering. Then all they needed to do is launch and talk about the damn thing and their $5-an-hour days would be long gone, a distant memory of times forgotten.

Anyway.

If you’d like to learn how to ideate, create, and launch a new (digital) product in 21 days or less (whether it’s art, entertainment, or information), then check out Product Creation Made Easy here: https://alexvandromme.com/product

Once in a while, I’ll enter this period where I’ll write up some social media post guiding people to join my email list.

This, however, never lasts long.

Sometimes I’ll do it for 2-3 days. Sometimes I’ll keep it up for a few weeks. But eventually, I’ll disappear from the platform, without any notice. Only to pop up, unannounced and as if nothing happened, a short while later.

And it’s not because I can’t stay disciplined enough to keep it going. In fact, I used to write 5 post a day on Twitter for over a year, without missing a single day. That’s how I got started with all of this.

So it’s not that.

Simply said. I just got tired of playing the social media game and how fake and unfulfilling it is (ask anyone in the social media business who’s making real money—it’s shallow, its repetitive, it’s boring).

That’s just how it goes when social media is only good for top-of-funnel content (aka, aimed at the 95% of the population who are beginners in your market).

And it’s the same for the consumers as well.

Eventually that social media content gets boring—especially once you’ve read the same 10 beginner lessons a hundred times over and over again.

So for the entirety of 2024, I’ve been working on making my business work without requiring leads from social media—it helps a bit here and there, that’s why I write the occasional post, but I don’t rely on it.

How have I been doing this, you ask?

Many different ways. But one of them is through paid advertising—an incredible alternative source of guaranteed (and often high-quality) traffic that’s easily customizable to whatever you require.

It’s easy to keep going as well.

Far more rewarding and less shallow than social media content creation, at least.

Coincidentally, I’m also working on a new product that’ll teach my paid advertising framework so you can rely on a more stable and higher-quality form of traffic generation that, once you get it going, requires dramatically less time investment than anything else out there.

But that won’t be for now just yet.

In the meantime, if you already have traffic, but you don’t have a great product or service to do something worthwhile (aka, get paid) with that traffic, then I’d highly suggest you check out Product Creation Made Easy.

It ain’t cheap, but it’s damn worth it and you might find it to be just what you need.

Check it out here: https://alexvandromme.com/product