The magic formula to making more sales

Dangle the right product in front of the right person at the right time and you’ve got yourself a sale.

That’s all you need.

Finding the right person is easy (and this means thinking about it for at least 10 minutes). So is finding the right time (just mass-create content and advertise your product and the magic of internet marketing will do its thing).

The difficulty lies in finding the right product.

See, everyone can make an offer that some people are slightly interested in. But creating an offer that most people—or at least your target audience—desperately need is a whole different story.

It’s the difference between “Oh I’ll bookmark this because I might want to get this later” and “Damn where did I leave my credit card? I need to buy this shit”.

It’s the difference between receiving a message from someone saying “Nice sales page, I’ll buy this later!” (they never do) and getting a testimonial from someone saying “This product changed my life”.

Luckily for you though, there are a few ways you can use to discover what your audience desperately needs and come up with the perfect offer, the perfect packaging, and the perfect positioning to make sure you’ll get flooded with buyers without having to put in much, if any, effort at all.

In fact.

These aren’t just any old methods.

I’ve used every single method myself, multiple times, even going as far as using ALL of them before I created my Abundant-Client System—which turned out to be a certified winner and became the biggest launch I ever had at that time.

More.

I share both those methods and the exact case study of how I applied them to pre-validate the perfect product idea, design, and framework for one of my best launches ever in Product Creation Made Easy.

But why go through the trouble of coming up with the prefect product, the perfect positioning, the perfect target demographic, and the perfect narrative all on your own when you could sign up for my latest offer where I’d personally help you do all of this and guide you every step of the way through?

In case you’ve missed my previous 2 emails:

I'm talking about a new one-on-one 3-week done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning, and how you can best launch your course with all of the upsells, crossells, downsells, the whole shebang or as fancy as you want to make it, so you can have the most profitable product you could imagine.

The process is simple:

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).

As for some practical information:

No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots

The deadline to get in is this Sunday at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

I don’t have a sales page created. The only way for you to get in is to personally reply to this email and let me know you’re interested.

We’ll handle it from there.

Categories Uncategorized

I accidentally spoke to a LinkedIn “guru” today

He said the #1 problem people face when selling stuff is that they, as the creator, are too close to the product.

Apparently, according to him at least, people get emotional when selling all the time and that’s the biggest hurdle to their sales.

To which I responded, “I’m pretty sure the #1 problem is trying to sell dogshit”.

After all, we live in a world where everyone’s famous, yet nobody has any clue what they’re talking about.

The guy’s response?

===

(paraphrased because I can’t be bothered to copy-paste it)

“While it’s definitely important that your offer has a certain degree of quality, most people actually end up ruining their chances by becoming perfectionists and obsessing over the quality, making sure everything is just right, infinitely delaying when they’ll end up launching their offer.

It’s much better to just put something together, get it out there, get feedback, and improve on the go.”

===

First off, it reads like AI wrote it.

Secondly, his entire response is nothing more than a platitude you’d read on Twitter.

And thirdly, I’m very much a fan of rapidly creating products and implementing your ideas as fast as possible—can’t deny that.

But even I respect myself and my customers way too much to “just put something together and sell it”.

Sure you’ll get a few sales.

But once people realize you’re feeding them horseshit while they paid for caviar with edible gold, well, let’s just say they won’t be coming back anytime soon.

And as anyone with more than two brain cells in this industry knows, the back end (that includes repeat customers) is where you make the majority of your income.

So no.

Please don’t just create shit and try to sell it.

You can create high-quality offers (without becoming a perfectionist) while also doing it fast and efficiently.

In fact, that’s what my new product-building offer is all about.

I’m talking about a new one-on-one 3-week done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning, and how you can best launch your course with all of the upsells, crossells, downsells, the whole shebang or as fancy as you want to make it, so you can have the most profitable product you could imagine.

The process is simple:

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).

As for some practical information:

No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots

The deadline to get in is this Sunday at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

I don’t have a sales page created. The only way for you to get in is to personally reply to this email and let me know you’re interested.

We’ll handle it from there.

Categories Uncategorized

Making $6,000 in three weeks playing the guitar

Six months ago I launched Product Creation Made Easy, and quite successfully if I may say so myself.

In that time I’ve spoken with plenty of students who went through the course, some faster than others. While I don’t have the results of everyone, I do know that those who truly took the time to study and, more importantly, apply what they learned, meaning they ideated, created, and launched their new products (mostly courses), had some truly amazing results.

For example, there’s this one student (who I’m not sure wants me naming him) who built a guitar-playing course for older people in a later stage of life who weren’t sure whether they could still learn how to play or if they ‘wasted’ that opportunity.

It took him all but 3 weeks from the first time he started thinking about such a course until he was completely finished with everything and no longer had to lift a single finger (including promoting and launching it).

Those 3 weeks of work (in reality he only worked about an hour a day for those 3 weeks) landed him a sweet $6,000 paycheck, dozens of happy customers who’ll likely buy his future offers as well, and not to mention, he now owns a proven and permanent asset (the course) that he’s able to build upon, expand, and keep on profiting from for years to come…

And all of that with a measly email list of only 200 people!!

Anyway.

This isn’t the average result of just about anyone launching a course.

In fact, there’s something I haven’t told you yet.

The guy reached out to me a couple of times asking if I could help him with some questions he had. Mostly questions about how he could best position his otherwise “yet-another-guitar-playing-course” and a few other questions about adding upsells and other best practices.

So I looked over what he had for a bit and gave him some pointers as to what to think about and focus on.

Two weeks went by and he got back to me sharing the incredible results of his launch. And while he told me he couldn’t have done it without me, I’m not sure how much of those results can be attributed as opposed to his ruthless mindset of implementing everything he learned, combining it with his passions, and giving it everything he has.

Either way, this did spark me with an idea.

Something I thought about once in a while but never tried before…

And that’s a one-on-one 3-week done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning of it, and exactly, step by step, how you can best launch your course, upsells, crossells, downsells, the whole shebang, so you can have the most profitable product you could imagine.

The process is simple:

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text as well so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a completely finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends on the scope of your product and the time you have available).

But here’s the catch:

This is something new I’m trying in the sense that I don’t often do “client/coaching work” (or at least not anymore).

I like my free time, you know?

So I’ll keep this extremely limited by only opening 3 spots for people who are interested. Three spots and not a single one more.

It’s first come, first serve as well. I don’t do favors. I don’t reserve spots.

And on top of that, if you want in you’ll have to decide before next week (the deadline is this Sunday at midnight CET).

I don’t have a sales page created.

I don’t have a payment link (to make sure we don’t go over the three-person limit).

The only way for you to get in is to personally reply to this email and let me know you’re interested.

We’ll handle it from there.

If this sounds like your cup of tea, don’t wait any longer.

Reply now.

Categories Uncategorized

My extremely unattainable vision for the next 50 to 70 years of my life

This email is close to 2,000 words.

I can guarantee this to be the longest email I’ve ever written and it might very well say the least out of any email I’ve ever written while simultaneously saying the most out of any email I’ve ever written.

It’s paradoxical, and yet it works. (that’s a reference only the truly cultured understand).

Anyway, I warned you.

Start reading at your own risk:

======================================

Would it surprise you if I told you I already created a “business plan”—more like a vision—for the next 50 to 70 years of my life, depending on how long I’ll be able to walk this wonderful planet?

Well, I have.

But before I dive any deeper into it, let me just tell you something… this isn’t meant to be practical advice. This isn’t meant to be used as a guideline or something to strive towards. If anything, I’d suggest you forget everything I talk about right now and pretend I never wrote this.

What I’m about to share with you doesn’t just walk the fine line between visionary and pure lunacy… It IS pure lunacy, no doubt about it. In fact, I’d even argue it should deserve a whole new category of its own.

Hard, relentless work likely won’t cut it. Burnouts are a given. The amount of patience, determination, and quite possibly luck, someone would need to pull this off is truly off the charts and out of this world. But as a wise man once told me, “You don’t know where the line is until you cross it.”

And I’m damn determined to figure out exactly where that line is.

See, it’s 2024. Almost everything is digitalized in one way or another. There’s barely a person left who isn’t, is in one way or another, plugged in and online at all times. You’re able to reach a near-infinite amount of people just by pressing a few buttons without even having to leave the comfort of your couch.

Technology is evolving at incredible speeds allowing you to create everything you can imagine.

Yet, people’s vision isn’t evolving at even close to the same speed. And neither is their marketing…

Before I continue, let’s look at how current-day online marketing (for independent creators and entrepreneurs) is mostly done

First, you’ve got the usual options of joining and engaging in online communities (e.g., on Discord, Reddit, Skool, Circle, various forums, hobby or theme pages, …) that share your interests. Then you’ve got the general “building an audience” social media route (LinkedIn, Instagram, Twitter, Facebook, Pinterest, …) as well as more specific (market)places (Upwork, Fiverr, Etsy, Amazon KDP, Steam, Itch dot io, Soundcloud, Spotify, you name it).

All great tools on their own.

And that’s where many people stop.

But not you. You know better… you know if you stop there you’ll be entirely dependent on some algorithm or the whims of the next update to the platform—as well as its regulations—that may or may not break your entire business overnight. You’re essentially gambling for success this way (and gamblers tend to lose—big time).

If you’ve got any brain cells in you, then you should be in this for the long game.

That means, setting things up so you're in control. You decide your own success… without having to pray that some algorithm shows your work to the right people at the right time, let alone consistently and reliably.

So you’ll want to think about building something you own, something you have absolute control over and where you don’t have to please an algorithm or fight an uphill battle to get your content in front of your audience… As well as somewhere you can focus on marketing not just your work, but yourself as the creator behind it… something like a personal blog, or, even better in my humble yet biased opinion, an email list.

When you realize your email list is the true base of operations and everything else is only a portal for people to come into your world (the email list) where you can entertain them and build a deeper relationship with them so they'll stay for years to come (again, you're playing the long game) and all but guaranteeing they'll read, consume, and buy a lot more than they would've if you'd tried to get the one-time sale… that’s when the real game begins.

But there are as many of these portals to get people onto your email list as there are grains of sand on Earth (possibly, I didn’t count).

Just to give you some inspiration:

The first and foremost method people use (aside from the ones I mentioned earlier) is to use paid advertisement to get people interested in what you have to offer, maybe give them something for free which they can use (or that’s purely entertaining—this depends on the market you’re in) in return for signing up to your email list.

But what if you don’t want to spend any money?

No worries, there are plenty of other options as well.

Here we’re already entering a terrain that not many people (definitely not nearly enough) are thinking about using and abusing.

For example, going on podcasts or interviews with other people/channels/businesses in your market (or related markets)—the smaller ones especially are always happy to talk with anyone. Or writing articles and press releases for (online) magazines and blogs. As well as your local newspapers or radio stations—they love to interview local people who are doing something creative in their lives.

Everyone is looking for news and entertainment all the time. You just have to approach them and ask (make sure you’re allowed to plug your work or your email list at the end—most will allow you to do so, but it’s best to double-check).

Taking it yet another step further: unleash your inner Brandon Sanderson (to stay in theme as creatives) and grow your own all-around entertainment-focused podcast like he does with his “Intentionally Blank” podcast as a supplement to all the books he’s writing.

This is truly where most people stop.

Only the true devout, the maniacs, and the mentally insane in our world would dare to go beyond. Probably for the best because you’d need to be a special type of deranged to even dare thinking about taking it to this next level.

What level am I talking about?

The level of madness where people start thinking “Why build a business around one product, service, or offer when I could build a whole universe around one central narrative?”

That’s where you start thinking like a publisher.

This is where you start writing books, comics, and graphic novels, releasing video games, board games, or card games, recording songs, albums, and soundtracks, creating paintings, sculptures, or even action figures, directing animated series, films, and documentaries…

All with the intention of creating one coherent universe where everything’s interconnected, one thing leads to the next, the movie follows the book, the action figures follow the movie, the video games follow the action figures, the paintings follow the video games, the books then references the paintings in a later installment, which then again follows the albums, the documentaries, and everything else, all in unison, all living together in harmony, supporting one another and strengthening each other to the point where there are a bazillion gateways for people to come to discover, enjoy, and ultimately become obsessed with everything you’ve built…

And no matter where people are in your universe, they’ll always find themselves on a road that leads to your email list in exactly the same manner as every road would lead to Rome.

Yes, this is a lot.

If anything, this is too much. Especially for just one person to accomplish. No doubt about it. I warned you in the beginning…this takes work. It might not even be possible. I haven’t got the slightest clue. Probably nobody really does.

The least I can say is that this isn’t for the weak-willed, the weak-minded, and the lazy… not in the slightest.

I repeat, these are merely ideas meant to inspire you. I haven’t even started working on 10% of this. It will take years or even decades to do all of it. And nobody’s forcing you to do everything. But it’s great to have goals you can’t possibly reach. It’s good to be motivated and have something to drive you.

Nobody got anywhere without a vision.

And well, mine just happens to be… well, however extremely, more than likely, unattainable this is…

I can’t, in good conscience, suggest you try anything even close to this. No doubt many people who’d attempt such a thing would go insane or completely burn out, draining every single drop of life and creative expression they have left… even attempting to do just two or three different things on this list would probably mean the end to most people.

If anything, I recommend you NOT to do this.

But just in case you happen to be as crazy (and as overly optimistic and long-term-focused) as I am.

This might just get you inspired to make something happen.

Remind yourself that just because you barely see anyone else attempt something like this doesn’t mean you can’t or shouldn’t do it. More often than not, you’ll become MORE, not less, successful by doing the things others don’t.

Circling back a bit…

Don't forget, you're not limited to solely talking about your projects from a creative perspective. In fact, it’d likely hurt you if you did. Realize that people won’t be solely interested in your work. If you’re attempting anything close to my crazy vision of the future I’ve laid out right here, and if done right, they'll be interested in YOU (and everything you put out).

So share stories about the development, about how you came up with your ideas, what inspired you, even talk about the work of others and what you thought was missing from their creations—a common reason for making your own version—be bigger than life. Show them there’s a real person behind this universe you’re creating.

At the end of the day, people just want to be entertained, which opens up a whole new world of things to talk about.

No doubt this universe will become bigger than you. It will outlast you if you put everything you have into it (which also means someone else will cause its downfall when you’re no longer around—you either die a visionary or live long enough to see them kill off your babies).

But as long as that’s not the case, you’ll have to be the driving force of expansion—you and the characters that inhabit your universe and the many worlds it holds.

There’s no plug for anything today.

I wouldn’t feel comfortable “selling” you on something like today’s vision only to plug something of mine that can’t even come close to helping you understand or even try to get started on completing a task as big as this one.

The only thing I can offer you is a helpful piece of advice—unproven and untested, not even backed up by my own experience. This is at least how I’m currently working towards tackling the above. And that’s by starting things slow. Focusing on every aspect one at a time. And building the foundation first (you can’t build a skyscraper on a rushed foundation after all).

And that foundation is nothing less than learning to write and entertain, as well as growing your email list.

Categories Uncategorized

Never stop learning

Even more.

Do all of your learning in public.

Start new projects all the time. Share your progress. Give regular updates. Talk about what you’ve learned, where you made mistakes, and how you’d go about avoiding those same mistakes in the future.

When it’s time you can ever start educating other people on the skills you’ve learned and the experience you’ve gathered.

There are many places you can learn, record, and even build stuff in public.

Personal websites, portfolios, and blogs are good.

Building an audience on social media platforms is better.

Growing your own email list which you own, control, and gives you direct access to every single one of your readers is the best.

Remember, you’re playing a long-term game here.

You’re not in it to MAYBE go viral and MAYBE get a chance at becoming popular and extremely rich. You’re here to guarantee you’ll be seen and guarantee you’ll have a decent income.

You probably won’t get extremely rich, sure. But chances are you wouldn’t have gotten rich by enslaving yourself to a social media platform, hoping the algorithm works in your favor, always following whatever the latest trend or the latest update is, following the crowd wherever you go, and never truly being able to master something or to stick to one formula.

Instead, you find a format that works and stick to it for decades. You become a platform onto yourself by building an email list which you control.

Most importantly, you take your marketing into your own hands, doing things you can control, which guarantees a positive outcome.

Everyone who’s out there playing the algorithm game is gambling with their future—and gamblers always lose (and they lose hard).

Don’t be a gambler.

If you’d like more information on how to best take matters into your own hand by building yourself something you control and can guarantee a positive outcome, then check out Email Valhalla here: https://alexvandromme.com/valhalla

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Marketing class in session—Today’s topic: positioning

Today has been a productive “thinking” day for me.

With that I mean, I figured out most (if not all) of the marketing for my new upcoming non-fiction book I’ll be self-publishing on Amazon (and should release in the next one or two weeks).

More specifically, I figured out the positioning of my book.

Positioning.

Such a fun, yet powerful, and often spooky word to many people who aren’t quite sure how to take on the challenge of “positioning” their offer in the market.

But it doesn’t have to be scary at all.

All positioning really boils down to is painting your offer in such a way that it’ll interest your target customer.

To do this you need to answer a few questions:

Who are you targeting?

What do they desire (go deep)?

What problems do they face?

You’ll have to do a bit of research to answer these questions, but that’s the way of life.

After you’ve found some answers to those questions, simply combine them and approach your product from an angle that encompasses your findings.

Example:

(this was part of my brainstorming, but I ended up not going with this angle for a few reasons)

I have a book focused on “How to enjoy the writing process”. That’s boring. Nobody’s going to buy it framed like that.

So let’s position it.

Who will I sell it to? Freelance writers with children (they’re known to always be working long hours under tight deadlines)

What do they desire? To work fewer hours so they can spend time with their children

What problems do they face? They have so much BORING writing to do it’s absolute hell to get through it all and they never have any motivation to write about some bullshit topics they can’t give a rat’s ass about.

Combine all of this into an angle so my product becomes the perfect solution:

Free up more of your time to spend with your children by learning how to truly enjoy the writing process, no matter what you’re writing about, or who you’re writing it for so you’re always full of motivation and excitement, so much so that your fingers start writing on their own the moment you sit down and they don’t stop until you're done… leading you to write more and better stuff in less than half the time it usually takes to complete all of your tasks.

Now tell me.

Which one would sell better, this one or the generic “How to enjoy the writing process”.

I can’t overstate how incredibly important developing this skill is.

So here’s what we’ll do today.

(an exercise)

You send me a short summary of your offer and how you want to market it (read: the positioning/angle you chose) and I’ll tell you whether it’s good or needs more refinement.

Simply hit reply and let me know.

Categories Uncategorized

Two-time self-published author doesn’t know how to promote her books

A question popped up in a self-publishing writer’s community:

===

I published my memoir in late January of this year. I was able to get quite a few sales (I was amazed tbh because my previous book I had published barely even sold…).

I’ve been trying my best to promote it this last month because the sales are dropping and I think it’s simply because people have no idea it exists…? But I don’t think I’m catching people’s attention with it.

I published it on Amazon kdp. I can’t pay for ads currently so…am I SOL? I really want my story to be heard

===

Classic case of short-sightedness.

You see it everywhere. People trying to get others to buy their products or services so they start looking for ways to advertise that specific product… only to get a few one-time sales and then struggle to keep that momentum (if they even got any to begin with) going—never actually making a business out of what they’ve got.

Here’s the tl;dr of what I’d suggest to anyone in a similar situation:

• Step 1: Create an email list

• Step 2: Drive people to your opt-in page through content creation

• Step 3: Email them as often as you can about the common interests that connect you and them to whatever you’re selling.

• Step 4: Sit back and relax while growing a business that doesn’t rely on one-time sales because you’re not losing your customers. Instead you’re actively growing your customer list and building a better and tighter relationship with them, guaranteeing more sales (consistently) in the future as long as you keep giving people what they want.

Ain’t nothing complicated to it (and if you think this only works for authors, you couldn’t be more mistaken).

If you’d like a more in-depth view of this process, then check out Email Valhalla to learn all about building, growing, and monetizing your email list.

Click here to check it out: https://alexvandromme.com/valhalla

Categories Uncategorized

Did somebody say FILM music?

I’m big into film music.

John Williams, Hans Zimmer, John Powell, Steve Jablonsky, James Horner, and many, many more, I can’t stop listening to their work. So much so that I started dabbling in orchestral music production and film scoring myself—something that has definitely come in handy when creating original scores for my self-made video games or to accompany my fiction writing.

Either way, there’s so much going on, psychologically, when it comes to film music.

There’s a reason why most professional composers choose to write themes or “leitmotifs” for every major character, faction, and location in a story (and reusing them every time it makes sense) rather than just creating “good sounding music” that fits the scene.

And the reason why is fascinating.

See, it has to do with our brains and how they remember and store feelings and emotions.

If a piece of music is played during a sad and tragic scene, then your brain will “inject” the feelings and emotions you have during that scene into the piece of music. So the next time your brain hears that specific piece of music, it’ll remember how it felt the last time it heard it and make you re-live and re-experience those same emotions (or at least to a certain degree).

This is why re-using the same pieces of music and connecting them to certain characters in the film is so powerful.

The music is, quite literally, a “musical identity” of the character on screen. Just think about The Imperial March from Star Wars and how you immediately experience Darth Vader’s identity—someone who’s never seen the film won’t have nearly as strong a reaction to that piece of music.

So what can we take from this?

Well, if you haven’t already figured it out, then you might want to get my new book that’s all about how to actually enjoy the writing process while writing faster than ever before.

Yesterday I mentioned how I planned on releasing it this Monday (tomorrow). But stupid old me didn’t even realize there was a review period to get my book launched and published.

So you’ll have to wait until at least next week, if not the week after.

In the meantime, let me know if you’re looking forward to the new book. Would love to hear your thoughts.

Just reply to this email.

Categories Uncategorized

Get ready for a HUGE milestone

I’m so close to self-publishing my very first non-fiction book on Amazon.

More precisely, I plan on launching my book (paperback & ebook), which is about how to make the act of writing fun, enjoyable, and quick, this Monday. That’s assuming everything goes according to plan—I have no idea what problems might await me since this is, in fact, the very first time I’m trying this out.

All I still have to do is craft myself a book cover and write two or three more chapters I thought about last minute (read: an hour ago).

So far it’s been a boatload of fun (surprise, surprise) writing up all the chapters and figuring out how this self-publishing thing works.

I’ve had many revelations these past few weeks.

But one of the most important revelations has been how easy and smooth this process has been until now. I’ve put this off for so long, thinking it would be a real challenge, and something I wasn’t quite ready for, yet. I wanted to create a true “masterpiece” and get everything perfect.

Truth was, I just didn’t want to move out of my comfort zone and create something that’s not digital—something I have plenty of experience with.

But as with anything, starting is always the hardest part. Most things in life are a lot simpler than your inner ego scares you into believing.

So you can expect a truckload of more books from me in the future if everything goes well this Monday. Hell, you can expect a whole lot more stuff from me even if it doesn’t do well.

The only way to fail is to stop trying after all.

So that’s that for today. Just a quick announcement and hopefully an insightful and motivational lesson.

That said, while I haven’t got anything on how to publish books on Amazon (not yet at least), I’ve got plenty of experience creating and launching digital courses, including a top-selling product that’ll teach you exactly how you can do so too (and in 21 days or less from start to finish!)

Click here for more information: https://alexvandromme.com/product

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A Game Of Marketing Thrones

Have you ever read or seen Game Of Thrones?

Well, if you’re anything like me (or unlike me I should say) you probably have. The show has been around for 13 years already, and George R.R. Martin published the series' first book over 28 years ago.

Now, I proclaim myself to be a lover of the genre (with my current favorite author being Brandon Sanderson), but I hadn’t seen nor read any of the entries that make up Game of Thrones (or ASOIAF for the book lovers).

It’s only recently that I’ve picked up the books and started reading them.

So recently, in fact, that I’m currently only on book 2, A Clash of Kings.

And it’s been an absolute blast reading through the pages. I don’t know why I never picked up on this series earlier.

Aside from the writing, the story, the worldbuilding, and the depth of each of the characters being immaculate, there’s another reason why I like it so much.

More specifically.

It’s because of how the book displays who’s in charge. And I’m not merely talking about who’s wearing the crown or who’s got the most muscle. No, I’m talking about the people who actually make things happen. They who get shit done—the people behind the scenes pulling the strings.

They all have one thing in common—something highly valuable and practical for us marketers as well.

They all know how to persuade people. They know what each and every person wants most. And even if they don’t, they’ll soon figure it out…

Armed with this information they’re able to create the best and most favorable of deals.

No one in the series—not anyone with true power at least—tries to convince other people to do something they want or tries to talk other people into why what they have is something valuable.

And so it is in the real world.

Don’t try to get people to buy what you want to sell. Sell what people want to buy instead.

This, and many other highly crucial principles and lessons, can be found in my highly regarded course Product Creation Made Easy to help you create more products faster, better, and more profitable than ever before.

Click here for more information: https://alexvandromme.com/product

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