Just a quick update because I’m excited and it’s ok—even necessary sometimes—to celebrate.

My new non-fiction book is officially being reviewed by the Amazon team as we speak.

I fixed up everything yesterday evening. Including a new fancy book cover I designed myself, many typos and rewrites of the original manuscript, and many other details that I needed to get just right for printing.

Nothing is published yet.

Anything can still happen.

But it’s important you celebrate the work you put in and not the outcome that comes of it.

That’s how you win at the game of business (and life as well)… by being outcome-independent.

Anyway.

As this is a celebration email, I’ve got a gift for you.

You may know Gary Halbert. In fact, it should be mandatory that you know who he is. If not, shame on you. He’s only one of the greatest old-school marketers who ever lived. He wrote The Boron Letters (a highly recommended read) as well as many of the best and most high-performing sales letters out there.

One of his sales letters was the infamous “Coat of Arms” letter (look it up) which, quite literally, turned his live upside down.

He went from so deep in debt that he had to write in his kitchen without the lights because he couldn’t pay the electricity bill to having to hire more than a dozen full-time employees just to cash the checks he’d receive from his sales letters.

All because of his Coat of arms sales letter.

Anyway.

Here’s a, rather unknown and even hard-to-find, recording of Gary explaining 11 persuasion secrets he used in his Coat of Arms sales letter that, without a doubt, made him an “overnight” millionaire: http://www.markjoyner.name/temp/halbert/joynerhalbert.mp3

Enjoy.

Once upon a time, I received the following email from a customer who bought an offer I was affiliating for back then 30 minutes before the deadline:

===

“Glad I snuck in right on time! Let me know if this shows I purchased through your link or if you need me to send over something else.

Thanks! Excited!”

===

And so I learned two things:

First, if done right, people will actually thank you for selling them something.

This is something Dan Kennedy refers to, not so much as “selling people”, but “giving them the opportunity to buy”. A powerful frame of mind if you use it correctly.

Secondly, even the most excited people who really love the sound of your product (and told themselves they’d buy it) need plenty of reminders—even last minute ones—to help them beat their procrastination and purchase whatever it is they want.

That’s just how people are.

We procrastinate—me included.

Luckily, deadlines help with beating that procrastination.

Speaking of which… the deadline for Ready, Set, Launch is coming right up.

In fact, you have less than 90 minutes to get on board.

All you have to do is reply to this email telling me you’re interested. That’s it. So simple. Nothing more, nothing less.

Reply now.

P.S.:

If you happened to have missed the previous 9 emails about the topic, here’s a summary of what Ready, Set, Launch entails.

It’s a new one-on-one 3-week done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning, and how you can best launch your course with all of the upsells, crossells, downsells, the whole shebang or as fancy as you want to make it, so you can have the most profitable product you could imagine.

The process is simple:

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).

Now the practical stuff:

No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots

The deadline to get in is this Sunday at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

I don’t have a sales page created.

The only way for you to get in is to personally reply to this email and let me know you’re interested.

Just reply and let me know

Neither do I trust people who act like they’re not selling anything.

Both cases are big red flags.

If you don’t have anything to sell then I (and many other people as well) will simply perceive you as not having anything worth to offer. So why should I listen, much less trust you?

Whether that’s actually true or not doesn’t matter.

It’s the same as people who claim to be “experts” but then complain about posting content daily. If you’re don’t have something to say every single day—while there are other people out there who do—how do you expect people to believe your claims of being an expert?

In case people act like they’re not selling anything (but they are).

There simply has to be something wrong, bad, or shady about what they’re doing.

If you’ve got a good product. Something that can change people’s lives for the better. You’re confident in your abilities, and you know what you’re selling to people is worth every single penny.

Then why are you hiding it?

If anything, you should be shouting it off rooftops all the time. Making sure everyone knows about it and you get it into as many hands as humanly possible.

That’s the right thing to do.

So again.

I don’t trust people who have nothing to sell or act like they don’t have anything to sell—and probably neither should you.

And on that note.

If you don’t have anything to sell, clearly you understand now how that comes off as a major issue if you want people to listen to you or get them to take you seriously at all.

Luckily, I’ve got the perfect opportunity for you.

It’s called Ready, Set, Launch, and it’s my new 3-week one-on-one done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning, and how you can best launch your course with all of the upsells, crossells, downsells, the whole shebang or as fancy as you want to make it, so you can have the most profitable product you could imagine.

The process is simple:

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).

As for some practical information:

No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots

The deadline to get in is Sunday (that's today) at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

I don’t have a sales page created.

The only way for you to get in is to personally reply to this email and let me know you’re interested.

Just reply and let me know

Late last year, somewhere around Christmas, I promoted an offer I called “Ready, Set, Launch”.

Ready, Set, Launch was a 2-week cohort-style ‘challenge’ where I’d help all participants ideate, create, and launch their new digital products.

I would host 4 separate “lessons” or calls where I’d teach everything people had to know about product creation and give them an exact gameplan and step-by-step guide about what to do, how to do it, and most importantly when to do it.

Then, in between those calls, people could ask questions or get some help from both me and the other members of the community.

At the end, everyone would have a finished product ready to launch and with a full launch plan ready to follow so nothing unexpected would happen.

Unfortunately, I chose to cancel the plans for that specific offer because the timing wasn’t quite right (with it being the holidays and everything).

I refunded everyone who already paid and that was that.

Or so I thought.

Turns out, people really liked the idea and wanted to see it happen.

So here I am, with my “reworked” version of Ready, Set, Launch. This time there’s it’s not a cohort-style offer. That means no big group calls at specific times.

Instead, I decided to turn it into a one-on-one done-with-you offer so everyone can get the most out of it at a time that best suits them and their needs (no need to watch recordings and miss out on being able to ask valuable questions live during the lessons).

Until now I hadn’t named this new done-with-you offer. But I found it fitting to honor the last offer by giving it the same name, “Ready, Set, Launch”.

So if you’d like to join the second coming of Ready, Set, Launch, then all you have to do is reply to this email and express your interest.

There’s no sales page. No public payment link.

The only way in is by replying to this email.

Some more practical information:

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots—full is full.

The deadline to get in is Sunday (that's today) at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

Now you know.

Reply to this email if you’d like to get in.

Let me know if this sounds familiar:

You have a cool idea for a new product you’d like to create.

It might even be the best idea you ever had. You can’t stop thinking about finishing it and seeing the amazing amount of people who’ll end up throwing all their hard-earned cash at you.

So you spend weeks, or even months working on your offer.

Day and night you’re fine-tuning every single detail of your product. Making sure everything’s just right and ready to go.

After an ungodly amount of hard work, it’s done.

It’s finally time for launch day.

You promote it everywhere you can think of… but nothing. Not a single sale. You worked so hard these past few weeks. And for what?

It was all for nothing.

Your product is a total failure and nobody seems to be interested in it.

The problem?

It’s not that your product sucks. I can guarantee you 9 times out of 10, your product is more than good enough to get some sales. In fact, it’ll likely be better than the shit most people are (successfully) selling online.

So why isn’t it working for you?

It’s your positioning.

You haven’t positioned your market in such a way that your target audience is interested in it.

Sometimes, all it really takes is to change the messaging of your product, the title, the subtitle, the marketing headline, and the thing you focus on. In case you haven’t realized it yet, those are all things that don’t actually have anything to do with the product itself.

Your product isn’t the problem.

It’s the way people perceive your product.

Luckily for you, I have plenty of experience with positioning products and making sure they catch the attention of the people you’re targeting.

More.

You can get my help to not only position your finished products, but actually ideate, create, and launch the damn thing from start to finish as well!

And all of that for a measly $297 (or $197 if you own Product Creation Made Easy).

All you’ve gotta do is reply to this email and express your interest.

But don’t waste any more time.

You’ve only got until midnight (CET) or until all spots are filled.

So what are you waiting for?

Reply now.

P.S.: Here’s some more practical information about this offer.

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).

As for some practical information:

No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots

The deadline to get in is this Sunday at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

I don’t have a sales page created.

The only way for you to get in is to personally reply to this email and let me know you’re interested.

Just reply and let me know

Here’s a fun fact about every single person you’ll ever meet in life:

They’re all afraid of change.

Some more than others, sure. But at the end of the day, people have always been, and will always remain, inherently afraid of change.

And that’s a good thing too. It helped us survive as a species for thousands of years. Now I’m no historian or evolutional biologist. But I’ve always been interested in these topics, read quite some books about it, and you can trust me on that statement.

That said.

In today’s day and age, a fear of change might not always be the most beneficial attribute to have.

So what can you do against this?

Simple.

You slice every “big change” up into tons of much smaller parts. Tiny parts that you can do without having it feel like “change”. This way your brain won’t ring the “change” alarm and go into panic mode, stopping you in your tracks and halting all types of progress you might otherwise make.

This is also how the best marketers, salesman, and even conmen “trick” or persuade people into handing over their hard-earned money.

After all, typing in your credit card details after seeing an ad for a new expensive supplement is difficult, almost impossible to do.

But only clicking the ad when asked is easy. Once you’ve clicked the ad, typing in your email address isn’t that much more difficult. Then, after reading an entertaining email, having to answer a survey about your preferences isn’t a big change either.

Then after getting back the results of your survey, you’re greeted with an offer for a free trial-run of a supplement that perfectly fits your needs, so you let them deliver it to you and use it, since, after all, that’s not a big change either.

Now your free 7-day dose of the supplement is used up and you really liked the product so you order more of it, because you’ve been using it anyway, so that’s not much of a change either.

See how it works?

More.

It’s not just for making the sale. You can apply this concept for everything you want.

Can’t get yourself to write a book? Start by writing one sentence.

Do you struggle to get up and go to the gym? Start by putting on your gym shoes.

Don’t feel like doing that big pile of dishes? No worries, just clean one plate—that’s it.

For all of these examples, once you take one step, you’ll find yourself taking the next without any resistance. Same for the next one after that, and the next, and the next, and before you know it you’ve finished the entire task.

And so it goes when it comes to building a whole new digital product you can sell and profit from for the rest of your life.

You don’t have to create the whole thing.

All you have to do is sign up for my new one-on-one 3-week done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning, and how you can best launch your course with all of the upsells, crossells, downsells, the whole shebang or as fancy as you want to make it, so you can have the most profitable product you could imagine.

More.

You don’t even have to do any “signing up”.

All you have to do is reply to this email expressing your interest.

Seriously, that’s all there is to it.

Reply now if you’re interested.

P.S.: In case you’d like some more practical information, here it is:

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).

As for some practical information:

No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots

The deadline to get in is this Sunday at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

I don’t have a sales page created. The only way for you to get in is to personally reply to this email and let me know you’re interested.

Everyone’s always screaming about why you should buy this or why you should buy that.

But even more important are the reasons why you SHOULDN’T buy.

In this case, why you shouldn’t sign up for my new one-on-one 3-week done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning, and how you can best launch your course with all of the upsells, crossells, downsells, the whole shebang or as fancy as you want to make it, so you can have the most profitable product you could imagine.

Here we go:

Reason #1:

You already know exactly what to do. You know how to do it. You know when to do it. And you know with certainty that you’ll get around to doing it (preferably sooner than later).

Overall, you have no doubt you can accomplish everything on your own.

If that’s so, don’t waste your money. You don’t need this.

Reason #2:

You work better on your own—even if it means taking longer to finish and achieve anything. If that’s your style, and you don’t want anybody to butt in and mess with your workflow or tell you other ways of experimenting/going about things. Then this won’t be beneficial to you at all.

Reason #3:

You’ve already created plenty of products and courses, all with their own level of success.

This isn’t a “getting you from 10 to 15” type of offer. This is very much a zero-to-one or maybe even a two-to-three type of deal.

If you’re already beyond that level, this isn’t for you.

Reason #4:

You can’t handle feedback or get defensive when people give you critique.

I will point out the things you’re doing wrong. I will critique the ideas you have and tell you when they’re likely to fail (on the flipside, I’ll also tell you how to make your ideas better and when they’re likely to succeed).

But you need to be willing to kill your babies. That’s part of the business.

If you can’t do that, this isn’t for you.

Reason #5:

You’re a perfectionist and you’re unable to try anything else.

Listen up, this one is especially important. And this goes for everything I do, everything I say, everything I teach, and everything I sell.

If you’re a perfectionist, none of my stuff will ever work for you. I have nothing in common with perfectionists. I’m as much of an anti-perfectionist as you can be. I ideate quick, I plan quick, I build quick, I refine quick, I don’t slow down, nor do I try to get everything perfect—at least not right from the get-go.

And all if this is reflected in my frameworks and the way I teach people to go about their business.

Don’t get me wrong. I do prioritize quality in everything I do. But I live and die by the 80/20 rule.

In my mind, “perfect” means getting it 80 percent of the way there. The other 20 percent is “beyond perfect” and will hurt you more than it does you any good.

If you can’t handle working like this, then you shouldn’t buy this. In fact, you should think twice about listening to anything I say and staying on this email list because it doesn’t complement your way of thinking as a perfectionist.

Anyway.

Here’s the practical information about the offer in case you’re still interested:

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).

As for some practical information:

No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots

The deadline to get in is this Sunday at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

I don’t have a sales page created. The only way for you to get in is to personally reply to this email and let me know you’re interested.

We’ll take it from there.

Not an exhaustive list but here we go:

* Self-expression is everything. It’s a must. There’s only so much to talk about in every single market. Sooner or later (hopefully sooner) you’ll realize that everyone teaches the same principles, the same strategies, and the same foundations as every other person. The difference lies in the philosophy of that person and how they choose to express themselves through their work, their content, and their offers.

* There’s unlimited potential in almost everything you do. Digital leverage makes it that way. If you’re able to make $1 doing something online, you’re able to make $1,000,000 doing it.

* You need nothing to get started except the discipline to keep at it and get the job done. No fancy tools, no expensive certificates, not even years of prior experience (you build that up along the way as you develop your own skillset and level up in the game)

* On that note. You don’t even need to be the smartest person in the room or even the most talented. If you can write more than the other guy, show up more often, keep at it for longer, and create a philosophy that’s 100% unique to you (and stick to it), you’ll win.

* The work you’ll do is as creative, as rewarding, as enjoyable, and as fruitful as desire it. Nothing is holding you back from taking on big projects and spending all your time working on them, nor is there anything holding you back from slowing down for a while and enjoying other hobbies that have next to nothing to do with your business.

* Realize how blessed you are. Other people would kill to be able to wake up and just write about what interests them. So write, write, write as if your life depends on it… because in some way, it actually does. But realize it’s a privilege to write.

* You’ll feel like nothing’s working at first. There’s a lot you need to get right, piece by piece, but don’t let that scare you. You will get it right. Everyone does given a long enough timeframe. All it requires is self-reflection and experimentation (lots and lots of experimentation, and no one can teach you how to do this, because it has to be yours. It has to be uniquely yours or else it’ll fall flat and fail).

* The sooner you get started (and the sooner you fail), the faster you can get back up and figure it out for good. Whenever it feels like nothing’s going right or you have no idea what to do next, that’s exactly when you’re closest to your biggest and most important breakthrough (except when gambling).

Anyway.

A great way to both get started and level up if you’ve been at it for quite a while is to productize your business.

Turn all the experience, knowledge, and wisdom you have into digital products you can sell for various prices to as many people as you prefer without any costs of reproductions.

My final, extremely biased, yet honest, and experienced piece of advice?

Get somebody to show you the ropes and jumpstart your creative online business.

For example, my new one-on-one 3-week done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning, and how you can best launch your course with all of the upsells, crossells, downsells, the whole shebang or as fancy as you want to make it, so you can have the most profitable product you could imagine.

Here’s how it works:

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).

As for some practical information:

No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots

The deadline to get in is this Sunday at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

I don’t have a sales page created. The only way for you to get in is to personally reply to this email and let me know you’re interested.

We’ll handle it from there.

Dangle the right product in front of the right person at the right time and you’ve got yourself a sale.

That’s all you need.

Finding the right person is easy (and this means thinking about it for at least 10 minutes). So is finding the right time (just mass-create content and advertise your product and the magic of internet marketing will do its thing).

The difficulty lies in finding the right product.

See, everyone can make an offer that some people are slightly interested in. But creating an offer that most people—or at least your target audience—desperately need is a whole different story.

It’s the difference between “Oh I’ll bookmark this because I might want to get this later” and “Damn where did I leave my credit card? I need to buy this shit”.

It’s the difference between receiving a message from someone saying “Nice sales page, I’ll buy this later!” (they never do) and getting a testimonial from someone saying “This product changed my life”.

Luckily for you though, there are a few ways you can use to discover what your audience desperately needs and come up with the perfect offer, the perfect packaging, and the perfect positioning to make sure you’ll get flooded with buyers without having to put in much, if any, effort at all.

In fact.

These aren’t just any old methods.

I’ve used every single method myself, multiple times, even going as far as using ALL of them before I created my Abundant-Client System—which turned out to be a certified winner and became the biggest launch I ever had at that time.

More.

I share both those methods and the exact case study of how I applied them to pre-validate the perfect product idea, design, and framework for one of my best launches ever in Product Creation Made Easy.

But why go through the trouble of coming up with the prefect product, the perfect positioning, the perfect target demographic, and the perfect narrative all on your own when you could sign up for my latest offer where I’d personally help you do all of this and guide you every step of the way through?

In case you’ve missed my previous 2 emails:

I'm talking about a new one-on-one 3-week done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning, and how you can best launch your course with all of the upsells, crossells, downsells, the whole shebang or as fancy as you want to make it, so you can have the most profitable product you could imagine.

The process is simple:

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).

As for some practical information:

No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots

The deadline to get in is this Sunday at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

I don’t have a sales page created. The only way for you to get in is to personally reply to this email and let me know you’re interested.

We’ll handle it from there.

He said the #1 problem people face when selling stuff is that they, as the creator, are too close to the product.

Apparently, according to him at least, people get emotional when selling all the time and that’s the biggest hurdle to their sales.

To which I responded, “I’m pretty sure the #1 problem is trying to sell dogshit”.

After all, we live in a world where everyone’s famous, yet nobody has any clue what they’re talking about.

The guy’s response?

===

(paraphrased because I can’t be bothered to copy-paste it)

“While it’s definitely important that your offer has a certain degree of quality, most people actually end up ruining their chances by becoming perfectionists and obsessing over the quality, making sure everything is just right, infinitely delaying when they’ll end up launching their offer.

It’s much better to just put something together, get it out there, get feedback, and improve on the go.”

===

First off, it reads like AI wrote it.

Secondly, his entire response is nothing more than a platitude you’d read on Twitter.

And thirdly, I’m very much a fan of rapidly creating products and implementing your ideas as fast as possible—can’t deny that.

But even I respect myself and my customers way too much to “just put something together and sell it”.

Sure you’ll get a few sales.

But once people realize you’re feeding them horseshit while they paid for caviar with edible gold, well, let’s just say they won’t be coming back anytime soon.

And as anyone with more than two brain cells in this industry knows, the back end (that includes repeat customers) is where you make the majority of your income.

So no.

Please don’t just create shit and try to sell it.

You can create high-quality offers (without becoming a perfectionist) while also doing it fast and efficiently.

In fact, that’s what my new product-building offer is all about.

I’m talking about a new one-on-one 3-week done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning, and how you can best launch your course with all of the upsells, crossells, downsells, the whole shebang or as fancy as you want to make it, so you can have the most profitable product you could imagine.

The process is simple:

We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.

During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.

At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).

As for some practical information:

No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.

The price to get in is $297 (or $197 if you own Product Creations Made Easy).

I’ll keep this extremely limited to only 3 spots

The deadline to get in is this Sunday at midnight CET.

Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.

I don’t have a sales page created. The only way for you to get in is to personally reply to this email and let me know you’re interested.

We’ll handle it from there.