Something something, overhyped claims

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Soon after launch, I received the following review of my book “The Art of Loving to Write”:

(I originally received this email in Dutch from Victor, a long-time reader and fellow Belgian, so the translation is entirely mine but I kept it as close to the original meaning as I could)

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BRO.

I bought your book this morning and immediately finished reading it in an hour.

That's when I put aside my Kindle, picked up my MacBook, and wrote 7 emails in the next 2 hours.

Amazing tips (The one about [how to never have writer’s block ever again] for example)

It motivated me to start writing again. Your book showed me that writing doesn't have to be a drag; in fact, it can be the highlight of my day.

Thanks Alex.

Your philosophy of writing, marketing, and online business just resonates with me. It's so simple, so logical, and so fun.

I look forward to seeing what I'll achieve with this in the coming year.

Cheers,

Victor.

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And so it goes in my world.

If I say something is immediately practically, instantly useable, and will help you write more than you do now, better than you do now, so you can earn more than you do now, all the while learning how to enjoy every second of it so it becomes the highlight of your day…

Then, my dear friend, I’m not just making it up.

That’s, unfortunately, something this industry often gets wrong. So many people out there make extremely overhyped claims they can never hope to deliver on.

Sure, it works to get the initial sale.

But nobody earns a living from the first sale. It’s the second, third, and even tenth sale that helps you earn a living.

And no way in hell will someone who’s lying about their claims ever get repeat customers.

Those people simply aren’t capable of playing the long game.

If, instead, you are one of the people who knows how important it is to play the long game, and build yourself a business that’s meaningful and worthwhile (not just a get-rich-quick scheme).

Then I’ve got an important suggestion for you.

Learn how to write a lot and, even more importantly in my biased, yet correct, but humble opinion, learn how to enjoy every second of the writing process. Because you’ll be doing this for a long loooooong time.

And man, would I hate to see you “suck it up” for years because you never learned how to enjoy the writing process.

Which brings me to my book, “The Art of Loving to Write”, which Victor just told you all about.

“The Art of Loving to Write“.

You can find it on Amazon all over the world in both paperback and Kindle format.

It’s an incredibly short, yet powerful, read. And one so inexpensive (as opposed to some of my other products) everyone can afford it.

No matter who you are or what market you’re in. If you do any type of writing in your life (professional or personal), I can guarantee this book can and will be useful to you—so useful in fact that you’re likely to see immediate improvements the same day after you finish reading the book.

Which, good news, the book is short enough for you to finish it in one sitting if that’s what you like

Anyway.

Go check out The Art of Loving to Write here: https://alexvandromme.com/loving


The social media game is fake.

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Attention is the new currency of our current time.

Whoever gathers the most attention, wins.

And so everyone is fighting to get a piece of it—as am I right now with this email you’re reading.

There’s no way around it.

You could say it’s wrong, there’s definitely an argument to be made for it. But how are you going to spread your message without gathering attention? How are you going to make an impact and make positive changes in the world?

Bottom line: getting attention isn’t evil.

But let me warn you about this: everyone on social media is playing the same game.

As with everything, there are evergreen strategies to get engagement and capture attention. One of those is to pick a fight. To choose an enemy and attack them. It can be anything: people, concepts, trends, ideas, beliefs, whatever you want. The more popular, the better.

Controversy gets attention. Controversy sells.

Which means people are fighting all the time. Coffee, morning routines, cold outreach, 4am club, cold showers, cohorts, daily emails, meditation, tweet templates, platitudes, ‘authenticity’, storytelling, copywriting, 18-year-old life coaches, best and worst markets to be in, unhealthy mindsets,…

The list goes on.

This is the sad cycle of social media:

Something rises in popularity → A lot of people talk highly about it → It becomes hugely popular → people start attacking it for attention → attacking it becomes popular → the thing itself is unpopular again → people start defending it again because now that’s the ‘unpopular’ thing to do (which gets attention) → it becomes popular again.

And the cycle repeats.

What I’m trying to say is that you’ll always have people hating everything on social media—it quite literally pays to start new fights and pick new enemies.

The only way to get out of this mess?

Building your own world. Doing your own thing.

The #1 worst mistake you can make is to listen to other people’s advice. Seriously.

Experiment with stuff you come across, get inspired by others, try stuff you think is cool, and stick with it.

Don’t let other people tell you what you can post and what you can’t. Don’t let other people tell you what’s going to make you successful and what won’t. And don’t let other people tell you how many emails you can send before people ‘get annoyed’ at you. Test it out and go see it for yourself.

If you think sending daily emails sounds stupid, boring, a waste of time, then don’t listen to me and do your own thing.

But if you think sending daily emails to get paid sounds cool, exciting, and something you’d like to test out for yourself, then check out Email Valhalla here to learn more: https://alexvandromme.com/valhalla


Short Email Saturday

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Once in a while, I’ll write an extremely short email.

Today is such a day.

So for your tip of the day: often times, less is more.

For the CTA (call-to-action) of the day: Reply to this email telling me your latest business-related purchase. I’m curious to hear what you’re up to and what peaks your interest.

Just hit reply.


If it’s mainstream, it’s wrong

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As a general rule of thumb, I believe that everything "for the masses" is dumbed down, lacks refinement, and is devoid of intrinsic meaning, value, or thought.

That goes for everything from movies, music, and yes, even (especially) the stuff you learn from your favorite big-name guru or whatever’s written inside that New York Times bestseller everyone’s been yapping about for years.

Let me clarify.

Everyone’s different in some way or another.

Everyone has different likes, beliefs, interests, tastes, opinions, and many other things that shape a person into who they are. Whether this is because of their surroundings, their genes, or something else entirely doesn’t matter in this case.

People are different, and there’s no getting around it.

We, as a species, simply can’t collectively agree with anything (even with this statement—proving the point in the process, as paradoxical as that sounds).

So, to circle back to why this matters, if people are all different, and they can’t agree with anything, then everything that’s trying to appeal to as many people as possible (aka, anything that gets a lot of attention and praise by tons of people—which is always by designs, don’t let anyone convince you otherwise) has to be made as general, as widely accepted, and as simple as possible.

Or in other words.

It has to be dumbed down to the point where it’s (almost—nothing is absolute) devoid of value for any single individual—no matter the lie they tell themself or the lies other people/society are instilling into them (cognitive dissonance is one hell of a force, I’m telling you).

There’s a lot going on here.

Many forces are at play.

Each of these could arm me with many, many emails to talk about each of them in detail.

This email is one of the least precise, and most vague ones I’ve written in a while, by design, because of the nature of the topic.

As with anything, if any of this tickled your fancy, got you interested in something, both positive or negative, whether you agree with what I wrote or not, I advise you to go do some research on your own.

Educate yourself on the words and principles talked about in this email (as well as those I haven’t mentioned), come up with a hypothesis of what’s going on on your own, try to test & design some theories. Then finally see how they stack up with the examples you come across.

Or don’t and just reply with an angry email telling me I’m wrong because you said so—that seems to be what the cool kids do nowadays.

But enough about that.

I don’t have anything to offer to you that’s “for the masses”. Instead I have useful, valuable, and insightful training information that’ll help you write better converting emails to grow your list and sell more products (or services, whatever floats your goats).

You can find out more about that by clicking this link: https://alexvandromme.com/valhalla


I freed myself from using social media to grow my business

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Here’s how I did it:

The first thing I did was create and host my very own WordPress site on which I could publish all of my emails online.

Combine this with learning some SEO basics (a whole lot less than you might think) to get visitors to my page and teasing Email Valhalla course on sign-up… and you’ve already got a semi-passively (I still have to write the emails after all) functioning business right there.

Not only that, but I’ll keep earning based on past emails I’ve written—emails that will only grow in numbers and get better in quality the more I write.

To me there’s truly no better business model out there.

Find me another business where you can earn a living by writing whenever you want, from wherever you want, all the while helping people accomplish their own dreams, getting thank-you emails on the regular, and, last but not least, doing all of this without an income ceiling limited by any one resource such as time, distribution, money, or costs.

I’m not saying other business are bad (they’re not), or people doing things differently are stupid (they aren’t).

Just saying that’s not the way I like to run things.

I like to keep it simple, efficient, and with a freedom-first aspect.

Anyway.

If you’re only using social media to grow your business, you’re seriously missing out.

Go get your online real estate up and running.

And if you’re not even building your own email list yet, what are you waiting for?

Check out Email Valhalla today and get started right away: https://alexvandromme.com/valhalla


Don’t write to yourself

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A popular piece of content-creation/email writing advice is to “Write to your past self”.

What people mean when they say it is to think about where you were 2 months ago, 2 years ago, or even 10 years ago. Then think about all the problems you faced, obstacles you had to overcome, and wrong beliefs you held. And address those. This way you write as if you were writing a note that was about to be put in a time capsule and sent to your past self.

It sounds great in theory. It really does.

I used to follow the same advice myself.

But I stopped.

The first reason for this is simple:

I can’t remember what my past self used to struggle with. And even if I could, I don’t understand the feelings that accompanied them. My whole perspective is different now than it was even 5 months ago.

It’d be foolish of me if I tried talking to that specific person.

And that’s exactly why the creator economy is so great. You learn from the people 1–2 steps ahead of you, not someone 5 whole years ahead of you—another popular piece of advice.

So if you learn from someone right in front of you, why would I write to someone way behind me? It doesn’t make sense.

Another reason is that I simply can’t be bothered anymore.

The advice my past self from 5 years previous would need doesn’t interest me anymore. I’m at a different level right now. I’m interested in other topics.

If I were to talk about topics that didn’t inspire me, then my content would be bland and uninspiring, which directly hurts you, the reader. The energy wouldn’t be the same anymore.

So I simply don’t speak to my past self.

I write about what I currently find interesting. What I’m discovering in real-time.

This makes my content interesting and engaging. And I can take you with me on an adventure. A real-time adventure you can see unfold right in front of you.

Neither you nor I know the ending. Nobody knows where we’ll end up. That’s what makes it all so exciting.

So let this be a reminder not to blindly follow every single piece of advice you get. Think for yourself, carefully judge everything you hear, see, and experience.

Then decide what’s best for you and your goals.

And if you decide building an audience that loves to listen to you, longs to follow you on your adventure, and wants to buy your products is what’s best for you and your goals. Then you might want to check out Email Valhalla: https://alexvandromme.com/valhalla


Numbers? Never heard of her

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I know many people who live and die by their numbers.

Every offer they make, every email they write, every decision they make is all backed up by market research, customer surveys, focus groups, testing groups, and everything else you can think of.

I’m not saying it doesn’t work.

It does. In fact, it might even be the best thing to do. It might even be the most profitable (especially in the short run).

But it’s not how I roll.

For one thing, you become a slave of the market, always chasing where the demand goes—always testing, always iterating, always dependent on the whims of your customers.

You’re essentially choosing to be the one who chases instead of the one who is being chased.

You’ll never truly lead your market (which is a whole discussion on its own).

But more.

You’ll never truly have the freedom to do exactly what you want, when you want, and for how long you want it.

You don’t build a business that survives—even thrives—for years, decades, even generations, by being the one who chases.

Still more.

I doubt anyone who does business this way can ever feel truly fulfilled—which is one of the main reasons I don’t do data.

Everything I do, everything I create, everything I sell is stuff I think is cool (and helps my customers, important not to overlook this part). It’s stuff I’d do regardless of whether I get paid for it or not (the only difference is that I can do a lot more of it when I do get paid).

So here’s something important for you to consider.

If you’re a data person. And you’d like to optimize everything you do for maximum profitability. And you’re prone to chasing whatever the market wants (i.e., you saw AI is “the next new thing” and jumped on the bandwagon, until the hype dies down and you’ll jump to something like VR when it’s “the next new thing”).

Then it’s probably not doing you any good to listen to anything I have to say. Let alone try to implement what I do for your own.

Our businesses (and business philosophies) function differently.

Which isn’t a bad thing. But it’s something to consider.

That said.

If you do share the same philosophy to business. If you aim to build something that’s truly yours, do the leading instead of the chasing, think long term, and stick to whatever you think is cool regardless of what others say.

Then you should check out Product Creation Made Easy.

It’s my entire product creation framework where I show you how to create products you think are cool and stuff you want to create—while still making sure it’s something people would want—all the way from ideation to having a profitable launch and beyond (i.e., to keep getting sales months and even years after the initial launch).

Here’s the link for more information: https://alexvandromme.com/product


When (not to) run ads

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As with everything, the answer to “Should I run ads?” is “It depends”.

It all comes down to your current situation and what you’re trying to achieve.

For one, if you don’t have anything to sell yet, it wouldn’t make sense to run any ads. Sure, some people argue running ads can be beneficial to grow your list—which it is. But simply having a list filled with people without having anything to sell to them is a recipe for disaster—let alone the fact that you can’t possibly target your ad towards qualified buyers if you don’t even have anything to sell.

See, business has to be done in the right order.

First, you look at the market you want to sell to. Next, you discover the problems that plague that market. After you made a list of problems, it’s time to pick one or more (preferably one) and build a solution for that problem.

Then, and only then, can it be beneficial to run ads.

A specialized ad speaking to people in your market who struggle with your chosen problem AND want to solve said problem.

Notice how I explicitly mentioned people who want to solve that problem. There’s no point selling people something they don’t want. You won’t convince people that they have a problem. You can only make them aware of just how big a problem is if they’ve already experienced minor issues relating to that problem.

In this short amount of time I’ve already covered multiple mistakes many people make when it comes to running ads—major problems as well, the kind that could cost you thousands every single month if you’re not careful.

And this is sadly just the beginning.

I’ll dive deeper into the many, many mistakes people tend to make over and over again in my upcoming paid ads course for independent creatives.

More information about the course and its release coming soon.

In the meantime, reply back to me with any and all advertising-related questions you’d like me to cover in the course and I’ll make sure to include them as best as I can.


What’s the purpose of entertainment?

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Henry David Thoreau, the American essayist, poet, and philosopher once wrote:

“How vain it is to sit down to write when you have not stood up to live.”

“For books are not to teach us how to live,” writes Frederic Gros in his book A Philosophy of Walking, “but to make us want to live, to live differently: to find in ourselves the possibility of life, its principle.”

Both Thoreau and Gros argue that true, valuable, and insightful books can only be written when combined with lots and lots of walking.

True walking.

Not the kind you do when you’re out shopping, rushing to get to the train station, or going to the hairdresser around the corner.

True walking is when you’re out in nature without a destination or goal to achieve, with no purpose whatsoever. It’s just you, Mother Nature, and your thoughts. Often for hours on end—even though it’ll only feel like a few minutes at most after you’re done. That’s how time functions when out in the open, connected to the world around you, and without a care in your mind; the flow gets all tangled up and you have no idea how many seconds, minutes, or even hours have passed.

“What’s the point of telling me all this?” you might ask.

Well, it’s simple really.

First, it might be a worthwhile idea to go on more walks, experience life more clearly, and inspire you to write your next masterpiece.

Second, and this is where today’s marketing lesson comes in, the first Thoreau quote I shared helps you answer the question of “What problem does an author solve?”.

To clarify what I mean, take a look at the following quote by famous comic book writer, publisher, and producer, Stan Lee, who single-handedly grew one of the biggest multimedia enterprises to date:

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“Entertainment is one of the most important things in people's lives. Without it they might go off the deep end. I feel that if you're able to entertain people, you're doing a good thing.”

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Or in other words, you’re helping people want to live (and live differently).

You can prove this to yourself by looking at people’s expenditures during difficult economic times, filled with doubt, uncertainty, and anxiety. You’d expect people to start saving more and only spending their hard-earned money on basic needs for survival such as food, shelter, hygiene, and transportation.

Instead what you’ll find is, yes people will spend more of their budget on those things (relatively speaking), yet they’ll also start spending a lot more money on entertainment as well.

After all, what good is mere survival without the will to live?

Now, you might nod your head while reading this and think “okay that’s cool”, but not so fast. Because this is truly important news for you to keep in mind as long as you work in the entertainment industry—which, at this point, almost everyone does to a certain extent.

Why?

Because that’s the key to all your marketing!

The big question people always have is “what can you do for me?”, no matter if they’re buying new clothes, booking a vacation, taking a language course, or shopping for new books in their local Barnes & Noble.

You simply cannot succeed in your marketing endeavor if you’re not aware of ‘what you can do for them’, or in other words, ‘what problem you’re solving’—a question that is a lot easier to answer in non-entertainment-related markets.

Speaking of marketing…

I’ve been busy working on a paid ad course, specifically for independent creatives active in the entertainment industry, which will help you create profitable ads, built upon age-old direct marketing knowledge, in such a simple and streamlined way that you don’t have to waste years of your life getting a PhD in advertising, so you have more to do what you love most.

It’s not quite here yet, but it will be soon…

So keep an eye out for that.


Me write words

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Humans say “People dumb. Write simple.”

Me not agree.

Yes, difficult bad. But people dumb no.

Still write simple? They notice. People insulted. Not good relationship. People go. You zero sales. Business bad.

Better:

Write entertaining. Respect people. Do special. Yes write short. But use occasional difficult word.

Diversify.

That how humans like you.

Good relationship. Good business. Good sales. They happy. You happy. Everyone happy.

Yes.

For learn more good tips.

Go: https://alexvandromme.com/valhalla