There are only 2 parts to a sale: opening the sale, and closing it.
It really is that simple.
Yet most people solely focus on the closing part while completely disregarding the opening.
There are, as with anything, many ways to open a sale, or more specifically in our case, an email. Anyone who claims there’s only one way to do something is full of shyte and undoubtedly trying to sell you something (often something subpar, if not straight trash).
But that doesn’t mean some ways aren’t better than others.
They are.
You could learn a few evergreen ways of opening an email (which I do teach in Email Valhalla) and solely rely on those. But that does keep your options limited and runs the danger of boring you out when writing emails (and if you don’t enjoy writing them, your readers won’t enjoy reading them).
So where does that leave you?
Well, in my case, there’s a simple litmus test I use every single time I write an email to determine if an email opener is worth using or not.
Now, remember, I’m a simple man.
I like to do business in a simple way. I despise everything complex—complexity is often a smokescreen for incapableness—and never want anything to do with it.
So beware that when I tell you my litmus test you’ll almost undoubtedly reply by saying that it’s super obvious, that everyone knows this, and that this couldn’t possibly be helpful or worth teaching people.
But to that, I’ll have to ask you to remind yourself that knowing and doing are 2 very different things.
Many people will know this, yes.
Almost nobody will think this is something new or revolutionary, really, it’s the most old and obvious thing there is. But then again, almost nobody actively reminds themselves of this litmus test, this simple question, when writing emails.
And it shows because so many people fail at writing actual good, engaging, valuable emails that can sell.
Anyway.
If you’d like to learn my simple litmus test (and how to actually implement it instead of merely “knowing” it), get your hands on the 7 evergreen ways to open an email or anything else related to building an absolute beast of an email (business) empire.
Then check out Email Valhalla today: https://alexvandromme.com/valhalla