Humans say “People dumb. Write simple.”
Me not agree.
Yes, difficult bad. But people dumb no.
Still write simple? They notice. People insulted. Not good relationship. People go. You zero sales. Business bad.
Better:
Write entertaining. Respect people. Do special. Yes write short. But use occasional difficult word.
Diversify.
That how humans like you.
Good relationship. Good business. Good sales. They happy. You happy. Everyone happy.
Yes.
For learn more good tips.