One of the most enjoyable attributes of my list is how diverse the people on it are.
We’ve got game designers, architects, medical specialists, electrical engineers, PhD university lecturers, bakers, long-time professional copywriters, meditation specialists, college students finding their way in life, tattoo artists, bodybuilders & fitness influencers, founders & CEOs, music producers, firefighters, finance advisors, ghostwriters, cinematographers, and many many more, many of which I likely still have to discover.
I know this because I try to speak with as many of my readers as possible.
Every reply I receive I respond to, without fail, and I always invite people to reply with their thoughts, share their problems, or just tell their story.
I also always try to engage in conversation, to learn more about the person on the other side.
But even more, I’m almost always able to join the conversation about whatever they are doing simply because of the many, many interests I have and the continuous studying and gathering of experiences I try to do in my daily life.
Which is also a requirement for almost any creator in any market, and that’s especially the case for copywriters (or people practicing to write copy for themselves).
And don’t just take this from me.
This has been confirmed by many of the top copywriters, I’m talking A-list copywriters and certified legends in the field. Joseph Sugarman referred to it as broad and specific knowledge—both of which are required to have as a copywriter.
Some moons ago I a conversation on LinkedIn with David Deutsch, one of the world’s most successful copywriters today responsible for over $1 billion of copywriting success stories, about how every single copywriting legend had way too many interests to count.
And not just the “Oh yeah, that’s fun” type of interest but the “I’m obsessed and I’ll spend 6 months of my life figuring this stuff out” type of interest.
But that’s not all.
Having those interests won’t get all of these people on your list, nor will it allow you to build long-lasting relationships with anyone.
You need to talk about all of those interests as well.
That’s what so many people miss when they think you can only ever talk about one or two subjects otherwise, you’ll confuse your audience.
What a load of crap.
The only thing that’ll happen is you’ll bore your audience and become nothing more than a daily encyclopedia reaching out to them.
Of course, you have to keep it relevant.
But please, for the love of everything that’s holy. Talk about all of your interests and more.
Do this and you’ll stand out like a 15-year-old Twitter life coach in a conference full of old-school hardcore WWII veterans discussing the struggles and hardships of human life.
Don’t limit yourself.
And if you want to learn how to easily (and fast) write interesting and relevant emails that get you paid and keep your readers reading day after day, no matter the topic or the interest you’re talking about.
Then check out Email Valhalla: https://alexvandromme.com/valhalla