The most insightful off-the-cuff comment I’ve ever heard from a family member

My sister came to visit yesterday and said something to me, totally off the cuff—I doubt she even thought about it for 2 seconds or pondered about the significance of what she said—yet incredibly insightful and meaningful if you truly look into it.

At least, insightful about how I approach business, personal matters, and literally everything else I do in life. As biased as it may sound, I also think this is the superior way of working, experimenting, making progress, approaching every problem and obstacle you’ll ever face, and generally living life a productive, meaningful, and successful life.

What was it that my sister said to me?

Well, before I get to that, I’ll have to give you a bit of context first.

See, I’ve always believed that, at least for me, the most important task(s) should be done first thing in the morning. Whatever my top priority is at a certain period in life, that’s what I should be focussing on immediately when I wake up.

As of late, that priority was more often than not writing something, whether a sales page, an email, a digital course, or a book I’m working on.

Early 2021 to 2022, that would’ve been going to the gym.

But a few days ago I came across someone (can’t remember who it was) who talked about the benefit of going on an hour-long early walk first thing in the morning, preferably before the sun is up so you’ll see the sunrise during your walk.

So that’s what I did.

As for how well it’s fairing, no idea, I’ll have to keep on doing it for a few more days to adapt to this routine and see how it compares.

Anyhow, I told my sister this and she replied (translated & paraphrased) “You’re always living the extremes, aren’t you? One moment you’re on a walk at 6 am, the other you almost sleep until noon”.

Now, the waking up/walking part isn’t what matters here; instead, it’s the “living in extremes”.

It’s incredibly insightful and absolutely true.

I love experimenting with how I approach life and fill in my day, partially because I haven’t quite found my ideal and optimal way of life yet (who truly has?) but also because, as I’ve heard Alex Hormozi once say, who probably got if from someone else, who got it from someone else yet again, “If something’s worth doing, it’s worth doing well”.

Now I don’t often listen to Alex Hormozi anymore, but this little jingle is something that stuck around.

If I commit to trying out some new thing, whether that’s learning a new skill, building out a new offer, or even trying out a new daily routine, I’m going to give it my all.

No ifs, ands, or buts about it.

This, however, also means that whenever I give something my all and it doesn’t work out, then I’m completely burned out and need some time off to recharge—meaning I’ll wake up at noon and do nothing at all for a day or two,

In other words.

I’m, as my sister correctly stated, always living life in the extremes… and I couldn’t have gotten to where I am today, nor can I go to where I want to go (at least as far as I know, because who truly does?) if it wasn’t for this specific way of life.

This is also why people who ask me whether it’s good enough to email their list monthly, weekly, or worst of all, whenever they feel like it, will never truly be successful with their email marketing practices.

Email is something worth doing, so treat it like a priority and take the time to do it well (read: mail every single day).

Anyway.

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