Why Every marketer should read more fiction

It’s really ironic how I’m the person saying this.

See, I used to hate reading books. School forced me to write book assignments on stuff I didn't even care about, sucking all the joy out of it and making it feel like a job instead of enjoyment.

But I gave reading another go in late 2022.

And boy how everything changed. First of all, I got recommended to read the Mistborn series by Brandon Sanderson and immediately fell in love. I then bought myself the Stormlight archive and I'm already through the first two books.

In fact, I loved it so much that I bought a whole load of other fantasy novels and even started writing my own.

(I’m currently reading LOTR and ASOIAF)

But enough about that.

Why should YOU start to read?

Well, for one, marketing essentially boils down to telling a great story.

And if you want to be good at telling stories, then you'll first need to learn what makes up a great story and truly surround yourself with them.

You'll also learn what makes people emotional, how to use your writing to not just make people know what happened but to make them FEEL what happened.

To make them part of the story, almost as if it's happening all around them.

You want to grab their attention and suck them into your world so hard they'll never want to leave again and won't even think about buying from someone else.

That's what true writing is capable of.

And that's why, if you look it up, many of the top marketers and copywriters would spend hours reading, listening, and watching stories—many of them even write their own fiction.

So go get yourself a book (preferably one you truly enjoy) and start reading.

And if you want a place where you can apply what you’ve learned and share it with others, while getting paid for it. Then check out Email Valhalla here: https://alexvandromme.com/valhalla