Here’s something important I realized some months ago:
The people who engage with your content aren't the same people who find your content most valuable/enjoy reading it the most.
(That’s especially true for social media content, but you can easily extend it to any other forms of media)
See, the people who engage with your content on social media are (mostly) other content creators hoping to “boost the algorithm” and get seen in your comment section by your audience, hoping some of your followers find their comments interesting enough to check out their profile, and eventually follow them and their content as well.
And more likely than not, that’s not your target audience.
Your target audience, instead, are most of the time the people who like reading your stuff, sometimes they’ll engage by liking it, but most of the time they won’t even do that.
They’ll just sit back, like they’re hiding in the shadows, browsing through your stuff, enjoying everything you’ve shared, yet never letting it known. Which makes sense if you think about it from their point of view, they don’t get anything in return for clicking like on your stuff or replying to it (unless it’s a question, and even then, most people don’t ask questions that way).
I notice this occasionally.
For example, every time I do a promotion, I’ll get some buyers, many repeat buyers, some new buyers. But each time I go to look at who’s buying, it’s almost always the quiet people. The people who haven’t replied too much (at least for first-time buyers), the people who are lurking in the shadows, almost waiting to make their entree.
It’s also the same with people who join my email list.
I’ll occasionally get messages from people saying they finally joined my list after having consumed a lot of my content for the past months, yet they never interacted with anything because I’d never seen their names anywhere.
So if I can give you one honest piece of advice, coming straight from the bottom of my heart, wishing you the best.
Then it’ll be to not lose your focus by only paying attention to the people who engage with your content. Make sure you keep your target audience in mind, regardless of who you find saying what on your stuff.
Anyway.
Creation content is only one of many methods you can use to build an audience and get some attention. But getting attention isn’t enough. You need to drive that attention, that traffic somewhere to be able to do something with it.
For that, I wholeheartedly suggest you direct all of your traffic to your email list.
And when it comes to building a functional and money-making email list your readers love to be a part of, then for my last suggestion, I’d recommend you to check out Email Valhalla, it’s very much the ideal entry point (for both beginner and advanced people alike) to build an email-powered business.
Check it out here: https://alexvandromme.com/valhalla