I had this whole elaborate idea in mind to talk about some fancy content creation concepts I heard about recently.

So as with any idea, I started writing.

I ended up with an email that totaled just shy of 2,000 words. Everything was ready and set up to go. This email would be a real killer I thought.

Only…

I canceled it last minute.

You see, the concept was about something Steve Jobs called simple sophistication (long story short, keeping it simple without dumbing things down or sacrificing quality).

Yet my email was a perfect example of complex sophistication.

Seriously, there was a lot going on—TOO much going on, in fact.

So I decided to delete the whole thing and start fresh.

No worries, I’ll revisit the concept another time in the near future.

But for now, let this email be an example, a real one, to show the power of simplicity.

Talking about simplicity…

Consider checking out Product Creation Made Easy—easily the most simple (yet sophisticated) product creation out there right now.

If you want to discover the secrets to ideating, creating, and profitably launching your very own digital products (and getting paid because of it for months, years, and even decades to come) then Product Creation Made Easy is exactly what you’re looking for.

Click here to learn more: https://alexvandromme.com/product

PS: I'm increasing the price of Product Creation Made Easy to $398 (that's almost double) tonight at midnight CET.

If you're interested in ideating, creating, and launching your very own digital products in 21 days or less, then consider buying Product Creation Made Easy before then to get it at the low price of $249.

Here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday, April, 12th at midnight CET (that's tonight).

3. Use code BOB at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/product

As a young lad and still widely unknown director, George Lucas didn’t have the luxury to go and hire screenwriters—or any other writer for that matter.

So he had to go and write everything himself.

Which turned out to be an absolute nightmare for him. In fact, the writing has always been a disaster for him. From the first time he ever tried to write a screenplay up until the last and most recent word he ever wrote down.

He even mentioned as much himself by once having said in an interview, “I can be chained to my desk and I still can’t write it.”

This obviously didn’t make his life any easier.

But, there was hope.

In fact, one of his early friends and mentors was Francis Ford Coppola himself. At one point Lucas and Coppola were touring around, driving to all sorts of locations, filming together for Coppola’s latest project at that time.

At the same time, however, Lucas was working on writing the script of what would become THX 1138.

He wasn’t making any progress at all.

Rewriting scene after scene, never getting any proper ideas, always getting stuck on certain parts, and just never seeming to have the creativity or even the motivation to create a good, well-written, thought-out, and coherent script.

That’s until Coppola gave him the following piece of advice (referring to writing the first draft): “

Don’t ever read what you’ve written. Try to get it done in a week or two, then go back and fix it.. you just keep fixing it.”

This meant, just picking up his pen, writing everything that came to mind, never looking back, never making adjustments, just keep on going, keep on writing, and whatever comes out of out, comes out of it.

Only after you have created a first draft, that’s when you’re allowed to go back and start improving or changing things you’ve written.

That said.

The same principle applies to everything else that needs creating.

For example, that new digital product you’d like to create.

Honestly, I’ve seen countless of people trying to create a product only to spend months, sometimes years on the product, only to create a sub-par deliverable that could’ve been made in a few weeks (if they even finish it in the first place).

The worst part?

It could’ve been easily avoided by having (and following) a proper framework that guides you on how to easily ideate, create, and launch a digital product in 21 days or less.

A framework like I teach in Product Creation Made Easy for example.

In fact, I’ve dedicated one whole module to this exact issue (and the solution to actually getting more work done in less time when it comes to creating your product).

If you’d like to learn more about it, then check it out here (you might want to do it today, check the PS for why): https://alexvandromme.com/product

PS: I'm increasing the price of Product Creation Made Easy to $398 (that's almost double) tonight at midnight CET.

If you're interested in ideating, creating, and launching your very own digital products in 21 days or less, then consider buying Product Creation Made Easy before then to get it at the low price of $249.

Here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday, April, 12th at midnight CET (that's tonight).

3. Use code BOB at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/product

Let’s hear it from Seth Godin, who said it best in Purple Cow:

“The lesson is simple—boring always leads to failure. Boring is always the most risky strategy. Smart businesspeople realize this, and they work to minimize (but not eliminate) the risk from the process. They know that sometimes it’s not going to work, but they accept the fact that that’s okay.”

This is true in business, entertainment, dating, and life in general.

You might think you’re “playing it safe”. But, more likely than not, you’re actually doing the opposite—the safe route is often the one that looks most risky at first glance and vice versa.

Some examples:

Staying in that job you don’t like seems safer than quitting and starting your own business. But that leaves you with a guaranteed chance of failing to attain your goals (and suffer the consequences).

Not asking that person out seems safer than potentially getting rejected. Yet everyone knows remaining friends and hoping something will come out of it someday isn’t a viable strategy.

Offering the same thing as everyone else (because that’s what’s “hot right now”) seems the safe thing to do.

You should know how it goes by now…

But then again, your product will more likely than not fail, flop, and be an outright disaster because there’s too many competition. You're just like everybody else. Everybody is sick and tired of seeing the same offer time and time again from dozens, if not hundreds of people who all seem to be copying each other, destroying their reputation in the process, because nobody will take them seriously anymore.

And why should people take you seriously?

After all, you’re just another copycat.

No.

Ultimately, the safest strategy is to take risks. Go try something new. Create something different. Do something you realize might not work out. Give it a chance and see what happens.

And if it doesn’t work out?

Well, then try again.

One success is all you need to more than make up for the dozens of failures you made in the past. That’s the nature of success.

And all in all?

Looking at it with a long-term vision, that’s clearly the least risky approach (and quite possibly also the only approach) there is.

With that said.

Consider getting Product Creation Made Easy, a framework to create, ideate, and launch new, unique, and quite possibly “risky” digital products all in 21 days or less. It’s the ultimate jumpstart to get your products out there (and do it fast!)

Because after all, the faster you can pump out products, the more you’ll create in a short time, the higher the chances are you’ll succeed (and you will succeed if you use this approach).

Enough said.

Here’s the link to learn more: https://alexvandromme.com/product

PS: I'm increasing the price of Product Creation Made Easy to $398 (that's almost double) tonight at midnight CET.

If you're interested in ideating, creating, and launching your very own digital products in 21 days or less, then consider buying Product Creation Made Easy before then to get it at the low price of $249.

Here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday, April, 12th at midnight CET (that's tonight).

3. Use code BOB at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/product

Not an exhaustive list but here we go:

• Self-expression is everything. In fact, it’s not even just a bonus. It’s a must. There’s only so much to talk about in every single market. Sooner or later (hopefully sooner) you’ll realize that everyone teaches the same principles, the same strategies, and the same foundations as every other person. The difference lies in the philosophy of that person and how they choose to express themselves through their work, their content, and their offers.

• There’s unlimited potential in almost everything you do. Digital leverage made it that way. If you’re able to make $1 doing something, you’re able to make $1,000,000 doing it.

• You need nothing to get started except some discipline to keep at it and get the job done. No fancy tools, no expensive certificates, not even years of prior experience (you build that up along the way as you develop your own skillset and level up in the game)

• On that note. You don’t even need to be the smartest person in the room or even the most talented. If you can write more than the other guy, show up more often, keep at it for longer, and create a philosophy that’s 100% unique to you (and stick to it), you’ll win.

• The work you’ll do is as creative, as rewarding, as enjoyable, and as fruitful as desire it. There’s nothing holding me back from taking on big projects and spending all my time working on them, nor is there anything holding me back from slowing down for a while and enjoying other hobbies that have close to nothing to do with my business.

• As for the work. It’s a true blessing to be able to wake up and just write. Write about what interests me, write about what helps other people, write, write, write as if my life depended on it. Sometimes there’s a lot of writing. Sometimes there’s a bit less. Either way, it’s a privilege to be able to write.

• You’ll feel like nothing’s working at first. There’s a lot you need to get right, piece by piece, but don’t let that scare you. You will get them right. Everyone does (everyone who keeps going at least). It’s not difficult, nor does it require any amount of talent. All it requires is self-reflection and experimentation (lots and lots of experimentation, and no one can teach you how to do this, because it has to be yours. It has to be uniquely yours or else it’ll fall flat and fail).

• The sooner you get started (and the sooner you fail), the faster you can get back up and figure it out for good. Remember this, whenever it feels like nothing’s going right or you have no idea what to do next, that’s exactly when you’re closest to your biggest and most important breakthrough.

Anyway.

A great way to both get started and level up if you’ve been at it for quite a while is to productive your business.

Turn all the experience, knowledge, and wisdom you have (which you do have, and it’s worth a lot more than you might expect at first) into digital products you can sell for various prices to as many people as you prefer without any costs of reproductions.

My final, extremely biased, yet honest, and experienced piece of advice would be to purchase Product Creation Made Easy to get your hands on a time-tested and proven framework for ideating, creating, and launching digital products in 21 days or less.

Check it out here: https://alexvandromme.com/product

PS: I'm increasing the price of Product Creation Made Easy to $398 (that's almost double) this Friday, April, 12th at midnight CET.

If you're interested in ideating, creating, and launching your very own digital products in 21 days or less, then consider buying Product Creation Made Easy before then to get it at the low price of $249.

Here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday, April, 12th at midnight CET.

3. Use code BOB at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/product

When was the last time you followed specific instructions or read, listened to, or watched some sort of manual?

I’m talking about instructions to build that new IKEA coffee table you purchased, or the manual that tells you about every single functionality of your new smart TV (and which buttons to press), or maybe even that tutorial in a fighting game you started playing.

If you’re anything like me, then that might’ve been a long time ago—if ever at all.

Hell, even when cooking I never actually follow the instructions, instead I only look at the ingredients to figure out what to put in (and even those are nothing more than “guidelines” to me).

Then again, doing things like this might drive many people crazy (Hi mom!).

But to me, there’s nothing better.

After all, that’s how you truly learn and master something. How do you expect to learn and master a skill if all you’re doing is following instructions, always coloring between the lines, and never, ever trying to test the limits, create something on your own, or improvise and see how far your own knowledge, experience, and creativity will get you?

Let alone the satisfaction you feel when you figure out something on your own.

Sure I may struggle, do stupid stuff, and take much longer to do something correctly than if I were to follow the instructions. But that’s short-term thinking.

There’s also not a lot of fun in that, is there?

Now, this doesn’t mean I go completely blind into everything I do (although, that’s not entirely off the table).

Instead, I try to focus on building and following Frameworks.

See, frameworks are different than following instructions. Using frameworks gives you a general sense of direction of what to do and what to expect, they might give you some restrictions to work with or things not to do, and they give you examples of best practices and methods you might want to try out or principles you might want to follow and keep in mind (yet all of these things, still, are nothing more than guidelines).

But other than that, you’re entirely free to fill in the gaps however you like.

This is where true creativity, true mastery of a craft, the expression of self, and so the possibility for extraordinary results come into play.

All in all, frameworks get you going without holding you back whatsoever.

So, yes, I’m a big fan of frameworks.

Which is exactly why everything I build, promote, and sell is always 100% Alex-approved, aka, allows for optimal creativity, self-expression, mastery, and results by focusing on principles over tacts and frameworks over instructions.

Including Product Creation Made Easy, which is nothing more than one big, valuable, tested, and timely framework to help you ideate, create, and launch your very own digital product in 21 days or less.

So be warned.

If you expect a step-by-step guide that’ll tell you exactly what to do, when to do it, and how to do it, then you’ll be severely disappointed—there’s nothing of that.

But, on the other hand, if you expect a framework that’ll show you the ropes, give you many guiding principles, show you examples of best practices, get you started, motivated, and inspired, all the while giving you the ropes to finish the final product with full control and creativity, then Product Creation Made Easy is just the thing for you.

Either way.

Go check out Product Creation Made Easy today by clicking this link: https://alexvandromme.com/product

PS: I'm increasing the price of Product Creation Made Easy to $398 (that's almost double) this Friday, April, 12th at midnight CET.

If you're interested in ideating, creating, and launching your very own digital products in 21 days or less, then consider buying Product Creation Made Easy before then to get it at the low price of $249.

Here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday, April, 12th at midnight CET.

3. Use code BOB at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/product

See, I used to hop on (and promote) clarity/consulting calls all the time.

They were good money, good experience, and a bit of fun… at first.

But I quickly realized how time-consuming and limiting they are—at least as foundation of my business. On top of that. I learned that I also didn’t enjoy them as much as I originally thought. It’s not even close to the enjoyment I get from being able to write these emails and create content as a whole.

The thing is, I’ve grown since then.

I adapted my business to better suit my needs, likes, and wants, while keeping it valuable, interesting, and optimal for you and everyone else who benefits from my products and services.

During that process, I’ve come to learn many, many things.

One of those being how I don’t enjoy building a consulting business.

That’s just no my thing anymore.

Instead, productizing the entirety of your business, aka turning your knowledge, experience, and everything service-related you provided into products, especially digital ones you can reproduce and sell infinitely without any time or resource investments, and then selling them through the content and emails you write.

Well, now we’re talking.

This, to me, is the most optimal, rewarding, and enjoyable way to scale a business, any business—while still living the life you want to live and working however much (or little) you prefer.

Now, I’m not saying to do a full 180 and turn your coaching business, your agency, your freelance service business, or whatever you have into a 100% productized business.

But it’s definitely something you might consider to slowly start doing.

Again, none of this happens overnight.

But then again, there’s no doubt in my mind that taking this approach, productizing your service-based business, is the optimal long-term move, and you’ll ultimately be very glad you made that choice.

And if you’d like to get started ideating, building, and profitably launching digital products in a way that makes it effortless, efficient, easy, and faster than anything you’ve ever seen.

Then definitely check out Product Creation Made Easy.

Click here to read more about it: https://alexvandromme.com/product

PS: I'm increasing the price of Product Creation Made Easy to $398 (that's almost double) this Friday, April, 12th at midnight CET.

If you're interested in ideating, creating, and launching your very own digital products in 21 days or less, then consider buying Product Creation Made Easy before then to get it at the low price of $249.

Here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday, April, 12th at midnight CET.

3. Use code BOB at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/product

A long-time reader and owner of Product Creation Made Easy wrote me:

===

I also had this realization about games after taking your "Product Creation Made Easy" course. 

I was in a weird space and was trying to make products to help game devs. Thinking of a product to make, light research and ponder their usefulness. You know the "classic" process.

Then, after taking your course, it "clicked" in my brain that products could be ______ and that's what I should be doing. That makes a whole lot of sense because that's the essence of prototyping and getting feedback. I hadn't thought about seeing a game through that "lens" before.

===

Truth be told, there’s a lot of uncertainty out there about how you should and shouldn’t create good products, let alone how to position or market them.

It doesn’t help that every nutjob with access to social media thinks of himself as an expert without so much as having created a product, much less sold any. They hear advice from other people (who likely haven’t got the slightest clue themselves) only to parrot the exact advice and try to grow some authority by spreading the same misinformation.

This process repeats for dozens, hundreds, if not thousands of people.

Until they’re at a point where everyone repeating the same (untested) advice. And who then, would doubt what they’re saying? Surely everyone can’t be wrong?

Spoiler: they probably are.

If the majority is correct. Then why aren’t the majority of people successful?

Funny how that works huh?

Anyway.

That’s the reason why I only ever teach & talk about stuff I’ve personally experienced. Things I’ve been working on, for months, sometimes years, to the point where I have a backlog of trials, errors, and successes to show.

That’s also why so many people experience moments of insight or get “ah-ha!” moments when they go through my products.

It’s because I focus on the intricacies of how things work.

I show people the bigger picture. I talk about the errors in the “standard” path everyone seems to love so much and what to do instead—and everything is backed up and proven by examples or personal experience.

This email is an important product creation lesson on its own.

But if you’d like to learn a lot more and get a similar “click” in your brain as the reader who wrote me the above message, then check out Product Creation Made Easy and discover the true tried & tested way to ideate, create, and launch profitable digital products in 21 days or less.

Check it out here: https://alexvandromme.com/product

PS: I'm increasing the price of Product Creation Made Easy to $398 (that's almost double) this Friday, April, 12th at midnight CET.

If you're interested in ideating, creating, and launching your very own digital products in 21 days or less, then consider buying Product Creation Made Easy before then to get it at the low price of $249.

Here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday, April, 12th at midnight CET.

3. Use code BOB at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/product

I often get asked why I write daily emails.

The short answer: I enjoy it

The longer answer: I enjoy it and it makes me more money.

Jokes aside, I could go over all the reasons why I write daily emails—aside from helping me make more money, being top of mind, having a better connection with you, my reader, and getting better at writing infinitely faster than someone writing monthly, weekly, or semi-daily emails.

But I won’t go into that today.

Another reason is that I find it motivating as well.

First of all, I get more responses. More people reply sharing how they liked my emails. And if you haven’t yet, what are you waiting for? Reply right now telling me I’m the greatest email writer you’ve ever seen and you love reading my emails and I’m helping you build the greatest business the world has ever seen. You ungrateful reader.

Jokes aside. It’s more fulfilling.

It helps me stay accountable.

I can’t take a single day off. I have to show up every single day. Even on days I sometimes don’t feel like it. I still have to write something. Come up with ideas. Write a (hopefully) engaging story. And share the lesson in a way that hits just right, so it’ll be impactful to you as a reader, ensuring you’re getting a benefit from it and continue reading my emails the following day as well.

I’ve also made quite some discoveries during the past months that I’ve been writing these emails.

One of those discoveries is that open rates don’t matter.

Now yes, listen, I know email deliverability is a thing, but obsessing over open rates isn’t the solution.

It’s not even important for making sales either. Some of my emails with the lowest open rates have made me the most amount of money. And this seems to be an opinion many other professional email marketers hold.

In fact.

I’ve gotten to a point where I regularly design my email in such a way that it’ll get a lower open rate but in return gets me a lot more sales. So much so that it’s almost become a staple of any product promotion/launch I do.

Even more.

This theory has been so accurate for me that I can reliably predict how much sales an email will get by looking at the open rate of my email in the first hour (the lower, the better—within limits and with some exceptions of course, there’s always exceptions).

And while I don’t go into super in-depth email-writing strategies or go (much) over copywriting principles in Product Creation Made Easy.

I do, in fact, talk all about the pre-launch, launch, and even post-launch phases, teaching you how to optimize all three of those phases in the most simple and straightforward fashion to save you time, make the work as easy as it can be, while ensuring it’ll be a success every single time.

Anyway.

Go check it out today: https://alexvandromme.com/product

PS: I'm increasing the price of Product Creation Made Easy to $398 (that's almost double) this Friday, April, 12th at midnight CET.

If you're interested in ideating, creating, and launching your very own digital products in 21 days or less, then consider buying Product Creation Made Easy before then to get it at the low price of $249.

Here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday, April, 12th at midnight CET.

3. Use code BOB at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/product

It might not be worth as much as you think it is.

Let me explain.

I hopped on a consultation call back in the day (when I still used to do consulting.

He mainly wanted me to help him craft his new offer.

He previously worked as a data engineer for 2 big-name companies and he wanted to focus more on making his money from other sources—online sources to be more specific.

But that’s not all.

So far he had already built some other social media channels of his up to the point where he’d gotten more than 50 million views, all combined—mostly through video. The guy's focus was to create these elaborate and entertaining scenarios, act them out, edit the videos, and manage his socials, which helped him work his way up from the bottom.

He was able to generate so much traffic… yet didn’t have a single back-end offer to send that traffic to.

Meaning he made $0 from those 50 million views.

Let that sink in.

More.

He felt like he didn’t have anything to offer. No knowledge worth sharing, no ability to teach others anything, let alone charge a good amount for it.

That, of course, was far from the truth.

But it reminded me of a common theme I see in everyone, including myself.

We, as people, always underestimate how much we really know. Everything we do seems natural and obvious to us, because, well, that’s just what we do. But we forget how, not long ago, we didn’t have that same knowledge. We didn’t have those same abilities that we now deem so obvious and natural, almost second nature even.

Even more.

That client told me a story of how he was talking about creating offers to another content creator—a YouTuber with over a million subscribers—and, I kid you not, even the dude with over a million subscribers said “I don’t have anything worth teaching. I only have a million subscribers”.

Right.

He ‘ONLY’ had a million subscribers.

And look, I get it.

In his world, he’s comparing himself to other people who have 10, 20, or more than 100 million subscribers. But think about it, that’s like someone saying “Oh I can’t teach you how to make money, I only earn $50,000 a month”.

Now this might seem daringly obvious to you.

But I guarantee that you’re misleading yourself as well.

You have experience, knowledge, and skills you’ve developed over however many years you’ve been on this world.

Experience that is worth millions—experience that other people deem so valuable you have no idea how much they’re willing to pay for it.

But you think of it as “unimpressive” and “not worth anything”.

So whenever you think you have nothing to offer, remember this story.

And to make it even better.

I have a full module dedicated to helping you get around this exact issue, and finally coming up with great and profitable ideas to create new offers, in Product Creation Made Easy.

In fact, I won’t show you just one way to realize what you can offer to people.

I’ll show you 5 different methods, all equally powerful, and you can pick and choose whichever suits you best.

Anyway.

If you’d like to learn exactly how to ideate, create, and launch your very own digital product in 21 days or less then get Product Creation Made Easy today.

Here’s the link: https://alexvandromme.com/product

PS: I'm increasing the price of Product Creation Made Easy to $398 (that's almost double) this Friday, April, 12th at midnight CET.

If you're interested in ideating, creating, and launching your very own digital products in 21 days or less, then consider buying Product Creation Made Easy before then to get it at the low price of $249.

Here’s what to do to get it:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday, April, 12th at midnight CET.

3. Use code BOB at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info

Once again, here’s the link: https://alexvandromme.com/product