Email Valhalla

My secret to enjoying life more often

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Whenever I put more effort into my business—aka whenever I write more emails, create more content, or talk to more people—I earn more money.

But above all, I enjoy everything a lot more.

It doesn’t just work with business stuff.

I also enjoy reading more if I read more often instead of less.

Now, I’m no expert, no psychologist, no other special type of person who studied stuff like this and can confidently say why this happens.

But I can tell you my experience. And I can guarantee this is no fluke.

In fact, try it out yourself.

Take something you don’t absolutely despise doing. Something you find at least something interesting. And just do a lot of it.

You’ll become better at it. Start to discover the hidden intricacies of the skill you’re pursuing. And you’ll start to appreciate everything you’re doing—and can do—a whole lot more. Which often ends up with you enjoying the activity even more.

I’m not saying you can’t enjoy stuff you don’t do often. Or you can’t enjoy stuff you’re not good at.

Far from it.

I enjoy playing the guitar and I’m awful at it.

But most of the time, your enjoyment only becomes stronger when you actually put in the time and effort to develop the skillset and the understanding to appreciate everything you (or even other people) are doing.

Which brings me to my point.

If you don’t feel like you enjoy writing emails. Or you don’t see it paying off monetarily. Then maybe, just maybe, you’re simply not doing it enough?

And in that case, maybe check out Email Valhalla to help you increase the volume (and overall quality) of your email writing game.

Click this link to learn more: https://alexvandromme.com/valhalla/


10 commandments I’d advise anyone to follow

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The least they’ll do is get you paid more.

Anyway, here I go:

  • Don’t just educate—entertain and elevate as well

  • Email daily—nobody ever made less money by more frequently speaking to their customers, entertaining them, and letting them know about your offers

  • Don’t be boring—being boring is the biggest sin in all of marketing

  • Screw perfection, embrace your flawed self

  • Actively try to find the limits of everything you do (and see whether you can cross them)

  • Nobody likes an expert as they do a leader

  • Write like you talk—accent, grammar mistakes, and typical speech patterns alike

  • Share stories and share’em often

  • Answer the questions you receive publicly

  • Be a real person, share your opinions (especially, but not limited to, the controversial ones)

  • Join the Email Valhalla supremacist fan group.

Every single one of these has drastically helped me more than you could ever imagine.

But who am I to tell you what to do?

So as with anything, test them out for yourself and see how it goes.

And about that last one…

…more information about Email Valhalla, and how to build a better email business, can be found here: https://alexvandromme.com/valhalla


Keep it short

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Once in a while, I’ll write an extremely short email.

For instance, I once wrote an email that was only 2 sentences or 31 words long—and it was a tremendous success.

We often see marketers write elaborate sales pages with thousands upon thousands of words—so much copy you have to scroll for ages until you reach the bottom.

You could’ve made yourself a cup of tea, done the dishes, finished writing your next email, scheduled a week’s worth of blogposts, eaten 500 banana, and read the entirety of the Bible in the meantime.

That’s how long some of them are.

So it’s only natural that we think longer copy is always better copy.

Except that’s not the case.

You simply don’t need to know how to write long copy to make sales. Some of my biggest paydays came from 300-word emails.

And that’s the essence of my flagship course Email Valhalla: how to write simple emails that get sales and keep your readers reading day after day.

Interested?

Check it out here: https://alexvandromme.com/valhalla/


Running some sneaky “experiments”

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In the past, I’ve run some sneaky “experiments”.

More precisely.

I deliberately wouldn’t send an email at the “usual” time I send them.

Why?

Well, I once heard Josh Spector, who runs a 40,000+ email list called For The Interested, mention in an interview a little tactic to see whether you really have “fans” on your list.

Or if it’s just a bunch of readers who don’t really care much about you.

The tactic?

Don’t send an email for a day—or send one a lot later than you normally would.

Then just wait and see whether people will message you asking about your missing email. If you do get one or more of these questions, then you’re doing it right (remember, if one person asks something, a hundred are thinking it).

So that’s what I did once in a while.

And lo and behold.

I usually receive a few such questions (obviously not from the same people because they already know this happens).

But doing so shows you the power of daily email and building that relationship.

That said.

If you’d like to learn how to build a relationship with your reader by writing simple, yet entertaining, daily emails that just so happen to get you paid in the meantime as well…

Well then look no further than my flagship course Email Valhalla.

Check it out here: https://alexvandromme.com/valhalla/


Email daily, you lazy bum

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For reasons beyond my understanding, some people don’t like to hear this.

But it needs to be said: The more emails you write, the more money you’ll make. It really is that simple.

There’s no secret trick, no special method, no crazy life hack.

You email more, you earn more.

You have to realize that most people, especially when they’re new to a market, will subscribe to a bunch of different newsletters and email lists.

Almost nobody stands out from the get-go (and that’s ok).

But now imagine that, after they subscribed to a whole bunch of email lists, out of everyone, you’re the only one sending daily emails—something that could very well be the case, since most people don’t bother.

In that case one of two things will happen:

1) They get annoyed and bored of your emails and unsubscribe. This is a good thing because they would never buy anything worthwhile from you, anyway. They don’t see the value in what you’re giving them, so they would never spend a dime on any of your products. It’s good to rid yourself of these people and only keep the people who understand the value of what you offer.

2) They see your name 7x as much as all the other people and build a relationship with you that’s 10–20 times stronger because you’re the only one who’s putting in the constant effort to show up and check in on them. You’re giving value and entertaining them day-in, day-out.

Already they’re much more likely to buy from you than from anyone else.

On top of that, eventually—and this happens to everyone—they get tired of getting so many emails from all these different people, and they’ll unsubscribe to most of the email lists they’ve subscribed to. But because you’ve spent so much time building a relationship with them, you’re one of the few that they’ll keep reading daily—if not the only one.

At that time you don’t have any competition anymore and you win simply because you showed up every single day.

On top of those examples. You’ll be the person who improves the fastest (you’re getting more practice in after all).

Not only that, you’ll also be seen as the one and only true expert—even a leader. While everyone claims to be the expert. Only you’ve put in the work to prove it.

So start emailing daily today.

And if you’re not sure where to start, then check out my flagship course Email Valhalla here: https://alexvandromme.com/valhalla/


Algorithm this, algorithm that

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Wherever you look on the internet, whenever people talk about marketing, they just can’t stop bitching about algorithms.

And here’s the problem.

These people are all thinking too short-term. They forget to think about the bigger picture.

You’re on a platform. A platform that’s not yours. Anything can happen. You knew this when you signed up. So it’s your job to be prepared for the worst. To do the best you can, no matter what.

In the grand scheme of things, you should be building your own world—a place filled with people who want to be with you, hear from you, and buy from you. People who’ll go to the end of the world to find you.

These people ultimately don’t care about the platform, they care about being where you are.

So why are you keeping them ON the platform to begin with.

In that case, if the algorithm fucks you over (which it will), then that’s your fault.

As with any world you’re creating, you should have a place where people can gather. That place shouldn’t be a social media platform you don’t have any control over.

It’s on you to secure your own safety.

What does that mean for your online business?

You either create your own platform, which for many of us won’t be possible (yet), or you simply create an email list. Nobody can take it from you, no matter who decides what on some social media platform.

There are many other tips and practices that you can follow to not be affected by changes such as these. But this should undoubtedly be your first step.

If you don’t have your own email list, then create yours now. Like right now. This second.

And not knowing how to do so isn’t an excuse. Because I’ve got just the thing for you.

It’s called Email Valhalla and it’s a course I created to teach you everything you need about creating, growing, and even monetizing your email list.

Get it here to secure your future: https://alexvandromme.com/valhalla


To sponsor or not to sponsor

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Once in a while, I’ll write an email, plugging someone else’s offer, doing a sponsor deal, or even including a classified (or PPC) ad—like you saw me do two days ago.

The thing is, I wouldn’t have believed you if you told me that last year.

Not because I didn’t think I could do so (everyone can) but simply because, at least back then, I told myself I’d do any ads because why would I advertise for someone else’s stuff if I could just sell my own and earn more?

I still believe that, at least to a certain extent, but, as with anything, there are exceptions.

First, sometimes you just don’t care, don’t want to offer, or simply can’t offer (either because of a lack of expertise, time, or other resources) a certain solution that would help your readers out.

Would it then be fair to withhold such an opportunity from your readers?

No, of course not.

My main goal, first and foremost, will always be to keep the customer and the market in mind, think about what they want (read: need—the customer doesn’t even know what they want, let alone what they truly need), and how I can offer it to them.

So in that case, I’ll gladly refer people to someone else to buy from or do business with—and if I can get paid for it in the meantime, then even better.

Another one.

There’s always unused capacity in everything you do—daily emails are no exception.

Yeah, I can write daily emails selling my own stuff all the time (and I mostly do), but I can’t be running promotions 24/7, and even when I’m not running promotions, there’s always a diminishing return from sending more emails (most people don’t send enough emails to notice it though, me including). So withholding one email here and there to write an affiliate email or do a sponsored post is making use of the unused capacity and filling the gap or “less optimized” email you would otherwise have sent.

Last but not least.

It’s simple and doesn’t require much (if any) investment on your part (not every reason has to be profound, right?).

Anyway.

This has been an important lesson for me (and one I found valuable enough to share with you) and marks another clear sign of personal growth in my entrepreneurial journey of email marketing.

That said.

If you’d like to pick up pace in your own journey and learn more about email marketing and building, growing, and selling to your list then check out Email Valhalla here: https://alexvandromme.com/valhalla


Open Email Sesame

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There are only 2 parts to a sale: opening the sale, and closing it.

It really is that simple.

Yet most people solely focus on the closing part while completely disregarding the opening.

There are, as with anything, many ways to open a sale, or more specifically in our case, an email. Anyone who claims there’s only one way to do something is full of shyte and undoubtedly trying to sell you something (often something subpar, if not straight trash).

But that doesn’t mean some ways aren’t better than others.

They are.

You could learn a few evergreen ways of opening an email (which I do teach in Email Valhalla) and solely rely on those. But that does keep your options limited and runs the danger of boring you out when writing emails (and if you don’t enjoy writing them, your readers won’t enjoy reading them).

So where does that leave you?

Well, in my case, there’s a simple litmus test I use every single time I write an email to determine if an email opener is worth using or not.

Now, remember, I’m a simple man.

I like to do business in a simple way. I despise everything complex—complexity is often a smokescreen for incapableness—and never want anything to do with it.

So beware that when I tell you my litmus test you’ll almost undoubtedly reply by saying that it’s super obvious, that everyone knows this, and that this couldn’t possibly be helpful or worth teaching people.

But to that, I’ll have to ask you to remind yourself that knowing and doing are 2 very different things.

Many people will know this, yes.

Almost nobody will think this is something new or revolutionary, really, it’s the most old and obvious thing there is. But then again, almost nobody actively reminds themselves of this litmus test, this simple question, when writing emails.

And it shows because so many people fail at writing actual good, engaging, valuable emails that can sell.

Anyway.

If you’d like to learn my simple litmus test (and how to actually implement it instead of merely “knowing” it), get your hands on the 7 evergreen ways to open an email or anything else related to building an absolute beast of an email (business) empire.

Then check out Email Valhalla today: https://alexvandromme.com/valhalla


The dangers of being a contrarian

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Earl Nightingale once said, “Watch what everyone else does—do the opposite. The majority is always wrong.”

Dan Kennedy once said, "Everybody who makes a lot of money defies industry norms. Everybody who makes average money conforms to them."

Someone, somewhere, once said, “In a world of beauty, the ugly stands out”.

At least two out of three quotes are made by highly successful people. Many of the most successful people I’ve come across frequently repeat all three.

More.

They’ve all personally made me a lot of money as well.

And above all, they share an important theme—that of doing things differently.

There’s a lot of value in being a contrarian.

All of this, however, needs an important disclaimer—there’s a lot of danger involved in blindly being a contrarian.

See, becoming a contrarian just for the sake of it won’t bring you much success. In fact, it’ll make you look stupid, and dumb, and quite ironically, you’ll become no more than a conformist chasing whatever is popular at the current time.

No, you’ve got to have some reasoning behind the madness.

You have to be deliberate about how and why you’re doing things differently. You first have to understand the basics. You’ve got to learn and master the foundations and principles some of the brightest minds who came before you bled for to discover and share with future generations.

Regardless of what industry you’re in, you need to know the rules before you can break them.

Everything has an order, everything has a reason.

Yet not every reason is as sound as they often appear to be.

That’s where the contrarian approach comes in—to put everything you’ve been taught so far to the test, and see how far you can push the boundaries established in your industry.

The difference between a true contrarian successfully thriving where no man has gone before and a dunce nobody even pays attention to is that of experience and mastery of the foundational principles his domain is built upon.

Rules are made to be broken, but only after you understand why they existed in the first place.

Don’t rush to the finish goal, skipping your fundamentals in the process.

Speaking of fundamentals.

Check out Email Valhalla today to improve your email writing fundamentals so you can write entertaining emails your readers love to read and buy from.

Click here for more information: https://alexvandromme.com/valhalla


Things will go wron

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I have this habit of reading up to 12 books at any given time.

I do this both for my enjoyment and my daily education—that’s one of the main lessons I’ve picked up from other extremely successful writers, creators, and simply anyone whose lifestyle I admire and want to recreate (they all spend a ton of time in their day reading).

Not the “you have to read 52 business/self-help books a year, bro” type. But the “I’d like to broaden my horizons and learn the art of writing from the masters” type, which includes a lot of fiction—something way too many people overlook.

Anyway.

During this daily reading, whenever I read something that tickles my fancy I like to highlight the sentence or paragraph and slap a page marker (these see-through colored type of sticky notes) on them.

This allows me to regularly flip through some books, immediately go to those pages where I highlighted interesting stuff, and reread them.

Today I opened up The Psychology of Money by Morgan Housel and read the following sentence:

“A good rule of thumb for a lot of things in life is that everything that can break will eventually break.”

This seemed oddly befitting my current situation.

My X account could ‘break’—and so it did last year when I lost all of my progress, including over 5k followers, and a big chunk of my monthly income.

But so it goes.

Nobody is ever safe from whatever universal law that says whatever can go wrong, will go wrong.

Luckily for me, I found a solution that’s as safe and foolproof as you can get nowadays. In fact, I’ve been doing this particular thing for almost two years now. It’s also been the sole driver behind everything I’ve achieved in those past two years, and the very reason why losing my Twitter account—my main driver of traffic and revenue back then—wasn’t as disastrous as it could’ve been (and probably would’ve been for many others, who didn’t have the same safety measure in place).

The solution?

Growing and writing a daily email list (as well as meticulously backing it up every single day to make sure I’ll never lose it and never have to “start from scratch” no matter what happens).

So if you don’t yet have an email list, aren’t able to grow it, or aren’t making money with it. Then check out Email Valhalla to learn exactly how I do all of those (and how you can do so too).

Click the link here for more information: https://alexvandromme.com/valhalla