A while back I came across a Ted Talk by famous film director, screenwriter, and producer, Andrew Stanton, who worked on films such as Toy Story, Finding Nemo, WALL-E, Up, Cars, The Incredibles, Ratatouille, Coco, and many, many more.
Long story short: he knows what’s up. He’s a master of his craft.
One of the storytelling devices he spoke about is, what he calls, The Unifying Theory of 2+2—where, when telling stories, you don’t simply give the audience the answer.
So instead of giving them 4. You give them 2+2. The audience wants to work for their meal; they just don’t want to know they’re doing it.
Basically, don’t tell the audience everything that’s going on.
Give them just enough information that they’re able to put the pieces together themselves.
If you’re writing a character in a story who’s running late for a job interview and has to wait for the bus.
Don’t make him say, “That damn bus is always late. I’m never going to get to my job interview in time.”
Make him pace around nervously. Have him look at his watch repeatedly and wipe some sweat off his face while adjusting his tie.
He’s in the same scenario, but it’s so much more enticing to watch. The audience has all the necessary information to deduct what’s going on.
Make your audience invested.
Now, you might be thinking. “That’s great, Alex. But I’m not a screenwriter. I just want people to buy my products.”
And that’s great.
See, this simple Unifying Theory of 2+2 works for everyone, even for you (regardless of what you’re selling or which market you’re in).
You might expect me to give you an example right now as to how I’m using it or how you could be using it for your own business. But I’m not going to give it to you.
You’ve already got all the pieces to figure it out for yourself.
So why don’t you simply head on over to the following link and, do whatever makes sense: https://alexvandromme.com/valhalla