What's a writer's favorite dinosaur?
A thesaurus.
Now, perhaps this silly little joke won’t land me a Netflix special together with Dave Chappelle, after all.
But it more than fulfilled its purpose.
More specifically.
For the reader (that’s you) to continue reading this email. Which, if you’re currently reading this, did its job.
See, whereas the subject line of the email serves the one and only purpose of making people open the email (unless you’ve already established a relationship with your reader—at that point, the subject line matters a lot less than the “from” line), the opening line instead serves the one and only purpose of getting people to read the second line, and then the third, the fourth, the fifth, and so on.
Now, there are many ways to write great opening lines that make people continue reading.
One of which is to be different than every other email in your reader’s inbox, to say something unique, to be entertaining even and make them smile—or at least chuckle internally.
Of course, the story doesn’t end there.
You’ll want to follow up your email with something education, informative, inspirational, or anything that gives your reader the feeling of being worth their time—simple entertainment won’t have people coming back for more every single day after all.
The simplest way to do so is by tying the topic of the opening line to a useful lesson or insightful anecdote.
After that it’s simply a matter of connecting everything together and packaging it up into an enticing and simple-to-follow call to action.
So if you enjoyed this mini-masterclass in grabbing attention (and keeping it) when it comes to email writing, then you’ll want to check out my flagship course Email Valhalla which will teach you all about how to write emails that get you paid while keeping your readers reading day after day.
Click here for more information: https://alexvandromme.com/valhalla