Back in early 2021, a couple of buddies and I went on a city trip.
Nothing fancy, just discovering a “medieval” style city in-country which was close by and easily accessible by train.
I still have a bunch of pictures from that specific trip.
Pictures of the old cathedral, the food we ate, some funny street names, ducks, and a particular weird monument or art piece that I still, to this day, have no idea what it’s supposed to resemble.
But none of those pictures compare to a particular picture I took of a simple shop we happened to stroll past.
More specifically.
It’s a picture of a Valentine’s store all dressed up in pink, decorated with hearts, teddy bears, swans, and glitter everywhere. But that’s not all. Not by a long shot.
See, right next to our lovey-dovey pink little store was the entrance to the torture museum, all in black, decorated with human skulls, spider webs, and some other wooden contraptions which I don’t wish anyone to be trapped in.
Either of these storefronts might catch the attention of the occasional passer-by.
But put both of those together? And, well, I doubt anyone could resist the urge to see what’s going on, or at least to do a double take to check whether their eyes weren’t deceiving themselves.
This, truly, was one of the best examples I’ve ever seen of how the power of contrast can be used to its full potential when it comes to catching attention and building interest.
It wasn’t until just recently that I got reminded of this example when I learned about how extremely powerful contrast can be when used correctly. Just think of all the possibilities when it comes to writing, advertising, or even the names of popular books, TV shows, or video games for that matter (I very much doubt the classic hit video game Little Big Planet would’ve become as popular as it did if it wasn’t for it’s extremely obvious and effective use of contrast).
So with this, I challenge you.
The next time you sit down to create something, regardless of what it is, focus on adding more contrast to it than you would otherwise. See what the results are.
I’ve got an entire module dedicated to the usage of contrast in my upcoming course about running profitable paid ads to consistently and reliably grow your email list—including real-life examples of the tremendous results it has gotten me—and for a good reason.
In the meantime, you might want to check out Email Valhalla where I also show you some tips and tricks of how to add more contrast to your writing to make it demand instant attention and actually help you get paid.
Click here for more information: https://alexvandromme.com/valhalla