In the year 2000, two French researchers wanted to know if they could influence the likeness of someone agreeing to your request using just a few specially encoded words.
The exact experiment went as follows:
They would go around to random people on the street and ask for bus fare, telling them they didn’t have any. Remind you, they were total strangers. But there’s a twist. They thought they could increase how much money people received by using a few words at the end of their ask.
And they succeeded.
They discovered a technique so simple and effective that it doubled the amount of bus fare people would give them.
From then on, this technique has been used—with an incredible success rate—by salesmen, charities, voluntary surveys, and many more over the last 2 decades.
Let me repeat this.
There is a set of simple words, no more than 4 words actually, that can literally double the likeliness of people saying yes to whatever you ask them.
I don’t know about you, but that’s insane.
And what’s more insane? All of us can use it immediately. Today even.
You could start using it directly after reading this email and get double the amount of clients you would otherwise. I’m not even joking about this. This is absolute fact, something that’s been recorded in over 42 studies with over 22,000(!) participants. And it turned out to be true every single time.
Hell you could even stop reading any of my emails right after I tell you those 4 simple words, you don’t have to read another email in your life, and you’ll be on your way to double the amount of yesses you’ll get for life.
(Please do keep reading my emails, I enjoy you being on my list. But you are free to leave or to keep reading of course.)
You’re probably interested in knowing those magic—trust, me, they’re magical, 4 words by now, right?
Well ok. I won’t keep teasing you anymore.
Here are the magic words these researchers used in their own experiment, “But you are free to accept or refuse.”
That’s it. So simple.
This is called the “but you are free” technique. And you can use it however you want, whenever you want, and wherever you want. It’s that powerful.
Why does this work?
Well, it’s because people are more likely to be persuaded to give when your ability to choose is reaffirmed. People like to be in control. And they always are. But it doesn’t always feel that way. So show them, tell them, make sure they realize they really are free to choose whether to accept or decline, they are the ones in control.
You’ll quickly notice that when people realize this, they’ll gladly say yes to your requests.
There’s even something more crazy.
The “but you are free” technique doesn’t just apply to face-to-face conversations. No, no. It even works on the phone, via text messages, and yes, even through email.
And talking about email.
Maybe this is the perfect time for you to start building your list. To start sending more emails, to build more products and sell them through your emails, or even just to get more clients for your service business.
Whatever it is. Email will help you achieve more and get you paid more reliably and consistently.
In that case, you should check out my course Email Valhalla. But of course, you are free to accept or refuse.
Here’s the link: https://alexvandromme.com/valhalla