Here’s something I heard the other day:
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There’s 8 billion people on Earth.
1.4 billion are Chinese.
You could then argue that about 1 in 5 (rounded down for simplicity) children born are Chinese.
So statistically speaking, you could say that if you’ve got 4 kids and you’re expecting a 5th, it will be Chinese.
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Now that silly little joke might not be all that useful.
But let’s think about some other statistics:
There are over 2 million podcasts.
Yet 90% of them never created more than 3 episodes (that’s 1.8 million gone already).
Even more.
99% of podcasts quit before their 21st episode.
So all you have to do is to publish 21 episodes to get into the top 1% of podcasts.
Think the top 1% isn’t good enough?
Here’s some other statistics:
The top 8% of bloggers make a full-time living.
The top 8% of YouTube creators make a full-time living
The top 11% of gamers on Twitch make a full-time living.
Now, yes, arguably these first statistics are for podcasts and I’m guessing you’re probably not running a podcast. And these second statistics are for different media so they’re not directly comparable. But I guarantee you that these numbers will look almost identical no matter what medium, market, or niche you look at (assuming it’s easy for newcomers to join the market, as it is with creator markets).
Point in case.
We’re currently—without a doubt—in a newsletter bubble. With millions upon millions starting and writing their own newsletters (even more than there are podcasts).
So how many of those do you think will get past 52 editions (I’m assuming a weekly newsletter because that’s what seems to be most popular)?
Hell, how many people do you think will even make it past 10 editions?
See, most people quit way too easily.
And one of the main reasons people quit is a lack of results early on.
Which is actually an easier problem to fix than you might think.
The big problem many of these quitters have, aside from not reading my emails, is that they try to figure everything out themselves.
They don’t ask for help. They don’t get support. They’re only looking for free solutions (and we all know ‘free’ is the most expensive option there is). And they think of every transaction as “getting scammed”.
You see, I kind of feel bad for these people. I pity them, I truly do. I also can’t stand their stubbornness and their “know-it-all” attitude.
And I’m allowed to say this because I even used to be one of these people myself when I was younger.
Young, stubborn, and arrogant.
Here’s some slight unrelated advice: never work with these types of people. They’re a pain in the butt and will do you nothing good. I write my posts, emails, landing pages, opt-in pages, welcome email, and everything I can write in such a way to heavily curate and repel these types of people as much as possible.
These know-it-alls simply don’t deserve to be on my list.
And that’s how I know you’re not one of them.
You’re here to learn, to improve, to get better, to invest in yourself and your future. And you sure as hell won’t quit without giving it everything you’ve got.
So with that said.
Maybe you’d like to finally go in and improve your email writing game. If that’s the case then consider checking out Email Valhalla here: https://alexvandromme.com/valhalla