I know I’m not new or original with this one, but one of the best skills you can develop to aid your marketing efforts is the art of storytelling.
People have been telling stories for thousands of years (the oldest recorded story in history—The Epic of Gilgamesh—is over 4,000 years old).
Stories are how we learn and remember.
We evolved that way.
There’s simply nothing more entertaining than a well-told story.
More.
We all know how to tell stories. We do it all the time.
When you’re talking about your vacation to friends and family, gossiping about that awful customer experience you had to your co-workers, or when you made up that story as to why you couldn’t participate in swimming class to Miss Stephanie, your 5th-grade science teacher.
That’s all storytelling.
So it amused me when, a few days ago, I came across a bunch of people online discussing the best storytelling books and courses to learn from.
Why?
Well, the best way to learn (or rather improve, because you already know how) to tell stories isn’t by buying books on courses on the topic. It’s by practicing, by simply telling (or writing) stories each and every day.
If that’s not enough for you.
Then the second best way is to immerse yourself in great storytelling, which is easily done by watching great movies, reading more novels, and, if this is your thing (which it definitely is for me), going through and playing the best story-driven video games and experiencing the rollercoaster of emotions it makes you feel.
I’ve picked up a consistent daily reading habit since late 2022 and have been (re)watching a lot of incredible classics for the past few months, as well as re-visiting some of the all-time best video game releases in the last decade.
Now I’m not saying you should do the same.
I’m interested in game development, for one, so this works out.
But find the medium you enjoy and truly immerse yourself in it. By doing so you’ll essentially pick up the skill of storytelling through osmosis.
That is, as long as you consistently practice telling stories while you’re immersing yourself in them.
And the best way I found to easily and enjoyably share stories with other people is by writing daily emails—not to mention the fact it’ll also get you paid.
Anyway.
Check out Email Valhalla here to learn more about daily email writing: https://alexvandromme.com/valhalla